{"id":11252,"date":"2018-04-23T12:45:23","date_gmt":"2018-04-23T10:45:23","guid":{"rendered":"https:\/\/www.elmolino.at\/zasady-ochrany-osobnich-udaju\/"},"modified":"2025-07-18T11:37:16","modified_gmt":"2025-07-18T09:37:16","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/www.elmolino.at\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div id=\"primary\" class=\"content-area primary\"><main id=\"main\" class=\"site-main\"><\/p>\n<article id=\"post-1904\" class=\"post-1904 page type-page status-publish ast-article-single\">\n<div class=\"entry-content clear\">\n<h2>P\u0159ehledy Google Analytics o demografick\u00fdch \u00fadaj\u00edch a z\u00e1jmech<\/h2>\n<p>V Google Analytics jsme zapnuli funkce pro p\u0159ehledy o reklam\u00e1ch. P\u0159ehledy o demografick\u00fdch \u00fadaj\u00edch a z\u00e1jmech obsahuj\u00ed \u00fadaje o v\u011bku, pohlav\u00ed a z\u00e1jmech. D\u00edky tomu si m\u016f\u017eeme \u2013 ani\u017e bychom tyto \u00fadaje mohli p\u0159i\u0159adit jednotliv\u00fdm osob\u00e1m \u2013 ud\u011blat lep\u0161\u00ed obr\u00e1zek o na\u0161ich u\u017eivatel\u00edch. V\u00edce o reklamn\u00edch funkc\u00edch se dozv\u00edte <a href=\"https:\/\/support.google.com\/analytics\/answer\/3450482?hl=de_AT&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">na https:\/\/support.google.com\/analytics\/answer\/3450482?hl=de_AT&amp;utm_id=ad<\/a>.   <\/p>\n<p>Vyu\u017e\u00edv\u00e1n\u00ed aktivit a informac\u00ed va\u0161eho \u00fa\u010dtu Google m\u016f\u017eete ukon\u010dit za\u0161krtnut\u00edm pol\u00ed\u010dka v \u010d\u00e1sti \u201eNastaven\u00ed reklam\u201c na <a href=\"https:\/\/adssettings.google.com\/authenticated\" rel=\"nofollow\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f pro newsletter<\/h2>\n<p>Pokud se p\u0159ihl\u00e1s\u00edte k odb\u011bru na\u0161eho newsletteru, ode\u0161lete v\u00fd\u0161e uveden\u00e9 osobn\u00ed \u00fadaje a ud\u011bl\u00edte n\u00e1m pr\u00e1vo v\u00e1s kontaktovat e-mailem. \u00dadaje ulo\u017een\u00e9 v r\u00e1mci p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru pou\u017e\u00edv\u00e1me v\u00fdhradn\u011b pro n\u00e1\u0161 newsletter a nep\u0159ed\u00e1v\u00e1me je d\u00e1le. <\/p>\n<p>Pokud se z odb\u011bru newsletteru odhl\u00e1s\u00edte \u2013 odkaz na to najdete v ka\u017ed\u00e9m newsletteru \u00fapln\u011b dole \u2013 vyma\u017eeme ve\u0161ker\u00e9 \u00fadaje, kter\u00e9 byly ulo\u017eeny v souvislosti s p\u0159ihl\u00e1\u0161en\u00edm k odb\u011bru newsletteru.<\/p>\n<h2>Smlouva o zpracov\u00e1n\u00ed dat MailChimp<\/h2>\n<p>Uzav\u0159eli jsme s firmou MailChimp smlouvu o zpracov\u00e1n\u00ed dat (Data Processing Addendum). Tato smlouva slou\u017e\u00ed k zabezpe\u010den\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f a zaji\u0161\u0165uje, \u017ee se MailChimp \u0159\u00edd\u00ed platn\u00fdmi ustanoven\u00edmi o ochran\u011b osobn\u00edch \u00fadaj\u016f a nep\u0159ed\u00e1v\u00e1 va\u0161e osobn\u00ed \u00fadaje t\u0159et\u00edm stran\u00e1m. <\/p>\n<p>V\u00edce informac\u00ed o t\u00e9to smlouv\u011b naleznete na http:\/\/mailchimp.com\/legal\/forms\/data-processing-agreement\/.<\/p>\n<h2>Ochrana osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f (verze 04.03.2020-211118171) jsme sepsali proto, abychom v\u00e1m v souladu s po\u017eadavky <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex%3A32016R0679&amp;tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (EU) 2016\/679<\/a> vysv\u011btlili, jak\u00e9 informace shroma\u017e\u010fujeme, jak data pou\u017e\u00edv\u00e1me a jak\u00e9 mo\u017enosti rozhodov\u00e1n\u00ed m\u00e1te jako n\u00e1v\u0161t\u011bvn\u00edk t\u00e9to webov\u00e9 str\u00e1nky.<\/p>\n<p>Bohu\u017eel je v povaze v\u011bci, \u017ee tato vysv\u011btlen\u00ed zn\u00ed velmi technicky, nicm\u00e9n\u011b jsme se p\u0159i vytv\u00e1\u0159en\u00ed sna\u017eili popsat nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bci co nejjednodu\u0161eji a nejjasn\u011bji.<\/p>\n<h2>Automatick\u00e9 ukl\u00e1d\u00e1n\u00ed dat<\/h2>\n<p>Pokud v dne\u0161n\u00ed dob\u011b nav\u0161t\u00edv\u00edte webov\u00e9 str\u00e1nky, ur\u010dit\u00e9 informace se automaticky vytvo\u0159\u00ed a ulo\u017e\u00ed, a to i na t\u00e9to webov\u00e9 str\u00e1nce.<\/p>\n<p>Pokud nav\u0161t\u00edv\u00edte na\u0161i webovou str\u00e1nku tak, jako pr\u00e1v\u011b te\u010f, n\u00e1\u0161 webov\u00fd server (po\u010d\u00edta\u010d, na kter\u00e9m je tato webov\u00e1 str\u00e1nka ulo\u017eena) automaticky ukl\u00e1d\u00e1 data jako<\/p>\n<ul>\n<li>adresu (URL) nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky<\/li>\n<li>prohl\u00ed\u017ee\u010d a verzi prohl\u00ed\u017ee\u010de<\/li>\n<li>pou\u017e\u00edvan\u00fd opera\u010dn\u00ed syst\u00e9m<\/li>\n<li>adresu (URL) d\u0159\u00edve nav\u0161t\u00edven\u00e9 str\u00e1nky (referrer URL)<\/li>\n<li>n\u00e1zev hostitele a IP adresu za\u0159\u00edzen\u00ed, ze kter\u00e9ho se p\u0159istupuje<\/li>\n<li>datum a \u010das<\/li>\n<\/ul>\n<p>do soubor\u016f (protokoly webov\u00e9ho serveru).<\/p>\n<p>Protokoly webov\u00e9ho serveru se zpravidla ukl\u00e1daj\u00ed po dobu dvou t\u00fddn\u016f a pot\u00e9 se automaticky vyma\u017eou. Tyto \u00fadaje nep\u0159ed\u00e1v\u00e1me d\u00e1le, nem\u016f\u017eeme v\u0161ak vylou\u010dit, \u017ee tyto \u00fadaje budou v p\u0159\u00edpad\u011b protipr\u00e1vn\u00edho jedn\u00e1n\u00ed nahl\u00e9dnuty. <\/p>\n<h2>Cookies<\/h2>\n<p>Na\u0161e webov\u00e1 str\u00e1nka pou\u017e\u00edv\u00e1 HTTP cookies k ukl\u00e1d\u00e1n\u00ed u\u017eivatelsky specifick\u00fdch dat.<br \/>N\u00ed\u017ee vysv\u011btl\u00edme, co cookies jsou a pro\u010d se pou\u017e\u00edvaj\u00ed, abyste l\u00e9pe porozum\u011bli n\u00e1sleduj\u00edc\u00edm z\u00e1sad\u00e1m ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<h3>Co p\u0159esn\u011b jsou cookies?<\/h3>\n<p>Kdykoli surfujete po internetu, pou\u017e\u00edv\u00e1te prohl\u00ed\u017ee\u010d. Mezi zn\u00e1m\u00e9 prohl\u00ed\u017ee\u010de pat\u0159\u00ed nap\u0159\u00edklad Chrome, Safari, Firefox, Internet Explorer a Microsoft Edge. V\u011bt\u0161ina webov\u00fdch str\u00e1nek ukl\u00e1d\u00e1 mal\u00e9 textov\u00e9 soubory do va\u0161eho prohl\u00ed\u017ee\u010de. Tyto soubory se naz\u00fdvaj\u00ed cookies.   <\/p>\n<p>Jednu v\u011bc nelze pop\u0159\u00edt: Cookies jsou opravdu u\u017eite\u010dn\u00ed pomocn\u00edci. T\u00e9m\u011b\u0159 v\u0161echny webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed cookies. P\u0159esn\u011bji \u0159e\u010deno, jedn\u00e1 se o HTTP cookies, proto\u017ee existuj\u00ed i jin\u00e9 cookies pro jin\u00e9 oblasti pou\u017eit\u00ed. HTTP cookies jsou mal\u00e9 soubory, kter\u00e9 na\u0161e webov\u00e1 str\u00e1nka ukl\u00e1d\u00e1 do va\u0161eho po\u010d\u00edta\u010de. Tyto soubory cookie se automaticky ukl\u00e1daj\u00ed do slo\u017eky cookies, tedy do \u201emozku\u201c va\u0161eho prohl\u00ed\u017ee\u010de. Cookie se skl\u00e1d\u00e1 z n\u00e1zvu a hodnoty. P\u0159i definov\u00e1n\u00ed cookie mus\u00ed b\u00fdt nav\u00edc zad\u00e1n jeden nebo v\u00edce atribut\u016f.      <\/p>\n<p>Cookies ukl\u00e1daj\u00ed ur\u010dit\u00e9 va\u0161e u\u017eivatelsk\u00e9 \u00fadaje, jako nap\u0159\u00edklad jazyk nebo osobn\u00ed nastaven\u00ed str\u00e1nky. Pokud na\u0161i str\u00e1nku znovu nav\u0161t\u00edv\u00edte, v\u00e1\u0161 prohl\u00ed\u017ee\u010d ode\u0161le \u201eu\u017eivatelsk\u00e9\u201c informace zp\u011bt na na\u0161i str\u00e1nku. D\u00edky cookies na\u0161e webov\u00e1 str\u00e1nka v\u00ed, kdo jste, a nab\u00edz\u00ed v\u00e1m nastaven\u00ed, na kter\u00e9 jste zvykl\u00ed. V n\u011bkter\u00fdch prohl\u00ed\u017ee\u010d\u00edch m\u00e1 ka\u017ed\u00fd cookie sv\u016fj vlastn\u00ed soubor, v jin\u00fdch, jako nap\u0159\u00edklad Firefox, jsou v\u0161echny cookies ulo\u017eeny v jednom souboru.   <\/p>\n<p>Existuj\u00ed cookies prvn\u00ed strany i cookies t\u0159et\u00edch stran. Cookies prvn\u00ed strany jsou vytv\u00e1\u0159eny p\u0159\u00edmo na\u0161\u00ed str\u00e1nkou, cookies t\u0159et\u00edch stran jsou vytv\u00e1\u0159eny partnersk\u00fdmi webov\u00fdmi str\u00e1nkami (nap\u0159. Google Analytics). Ka\u017ed\u00fd cookie je t\u0159eba posuzovat individu\u00e1ln\u011b, proto\u017ee ka\u017ed\u00fd cookie ukl\u00e1d\u00e1 jin\u00e9 \u00fadaje. Tak\u00e9 doba platnosti cookie se li\u0161\u00ed od n\u011bkolika minut a\u017e po n\u011bkolik let. Cookies nejsou softwarov\u00e9 programy a neobsahuj\u00ed viry, trojsk\u00e9 kon\u011b ani jin\u00e9 \u201e\u0161k\u016fdce\u201c. Cookies tak\u00e9 nemaj\u00ed p\u0159\u00edstup k informac\u00edm ve va\u0161em po\u010d\u00edta\u010di.     <\/p>\n<p>Takto mohou nap\u0159\u00edklad vypadat data cookie:<\/p>\n<p>N\u00e1zev: _ga<br \/>Hodnota: GA1.2.1326744211.152211118171-6<br \/>\u00da\u010del pou\u017eit\u00ed: Rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech<\/p>\n<p>Tyto minim\u00e1ln\u00ed velikosti by m\u011bl b\u00fdt prohl\u00ed\u017ee\u010d schopen podporovat:<\/p>\n<ul>\n<li>Minim\u00e1ln\u011b 4096 bajt\u016f na cookie<\/li>\n<li>Minim\u00e1ln\u011b 50 cookies na dom\u00e9nu<\/li>\n<li>Minim\u00e1ln\u011b 3000 cookies celkem<\/li>\n<\/ul>\n<h3>Jak\u00e9 typy cookies existuj\u00ed?<\/h3>\n<p>Ot\u00e1zka, kter\u00e9 cookies konkr\u00e9tn\u011b pou\u017e\u00edv\u00e1me, z\u00e1vis\u00ed na pou\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch a bude objasn\u011bna v n\u00e1sleduj\u00edc\u00edch \u010d\u00e1stech z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Na tomto m\u00edst\u011b bychom se r\u00e1di kr\u00e1tce v\u011bnovali r\u016fzn\u00fdm typ\u016fm HTTP cookies. <\/p>\n<p>Lze rozli\u0161ovat 4 typy cookies:<\/p>\n<p>Nezbytn\u00e9 cookies<br \/>Tyto cookies jsou nutn\u00e9 k zaji\u0161t\u011bn\u00ed z\u00e1kladn\u00edch funkc\u00ed webov\u00e9 str\u00e1nky. Tyto cookies jsou nap\u0159\u00edklad pot\u0159eba, kdy\u017e u\u017eivatel vlo\u017e\u00ed produkt do n\u00e1kupn\u00edho ko\u0161\u00edku, pot\u00e9 pokra\u010duje v prohl\u00ed\u017een\u00ed dal\u0161\u00edch str\u00e1nek a teprve pozd\u011bji p\u0159ejde k pokladn\u011b. D\u00edky t\u011bmto cookies se n\u00e1kupn\u00ed ko\u0161\u00edk nevyma\u017ee, i kdy\u017e u\u017eivatel zav\u0159e okno prohl\u00ed\u017ee\u010de.  <\/p>\n<p>\u00da\u010deln\u00e9 cookies<br \/>Tyto cookies shroma\u017e\u010fuj\u00ed informace o chov\u00e1n\u00ed u\u017eivatele a o tom, zda u\u017eivatel obdr\u017e\u00ed p\u0159\u00edpadn\u00e9 chybov\u00e9 zpr\u00e1vy. Krom\u011b toho se pomoc\u00ed t\u011bchto cookies m\u011b\u0159\u00ed tak\u00e9 doba na\u010d\u00edt\u00e1n\u00ed a chov\u00e1n\u00ed webov\u00e9 str\u00e1nky v r\u016fzn\u00fdch prohl\u00ed\u017ee\u010d\u00edch. <\/p>\n<p>C\u00edlen\u00e9 cookies<br \/>Tyto cookies zaji\u0161\u0165uj\u00ed lep\u0161\u00ed u\u017eivatelskou p\u0159\u00edv\u011btivost. Ukl\u00e1daj\u00ed se nap\u0159\u00edklad zadan\u00e1 m\u00edsta, velikosti p\u00edsma nebo \u00fadaje z formul\u00e1\u0159\u016f. <\/p>\n<p>Reklamn\u00ed cookies<br \/>Tyto cookies se tak\u00e9 naz\u00fdvaj\u00ed targeting cookies. Slou\u017e\u00ed k tomu, aby u\u017eivateli poskytovaly individu\u00e1ln\u011b p\u0159izp\u016fsobenou reklamu. To m\u016f\u017ee b\u00fdt velmi praktick\u00e9, ale tak\u00e9 velmi otravn\u00e9.  <\/p>\n<p>Obvykle budete p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky dot\u00e1z\u00e1ni, kter\u00e9 z t\u011bchto typ\u016f cookies chcete povolit. A samoz\u0159ejm\u011b se toto rozhodnut\u00ed ulo\u017e\u00ed tak\u00e9 do cookie. <\/p>\n<h3>Jak mohu cookies vymazat?<\/h3>\n<p>Jak a zda chcete cookies pou\u017e\u00edvat, rozhodujete sami. Bez ohledu na to, od jak\u00e9 slu\u017eby nebo webov\u00e9 str\u00e1nky cookies poch\u00e1zej\u00ed, m\u00e1te v\u017edy mo\u017enost cookies vymazat, deaktivovat nebo povolit pouze \u010d\u00e1ste\u010dn\u011b. M\u016f\u017eete nap\u0159\u00edklad blokovat cookies t\u0159et\u00edch stran, ale povolit v\u0161echny ostatn\u00ed cookies.  <\/p>\n<p>Pokud chcete zjistit, kter\u00e9 cookies byly ulo\u017eeny ve va\u0161em prohl\u00ed\u017ee\u010di, pokud chcete zm\u011bnit nastaven\u00ed cookies nebo je vymazat, m\u016f\u017eete to naj\u00edt v nastaven\u00ed prohl\u00ed\u017ee\u010de:<\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Vymaz\u00e1n\u00ed, aktivace a spr\u00e1va cookies v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va cookies a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Vymaz\u00e1n\u00ed cookies k odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily do va\u0161eho po\u010d\u00edta\u010de<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Vymaz\u00e1n\u00ed a spr\u00e1va cookies<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Vymaz\u00e1n\u00ed a spr\u00e1va cookies<\/a><\/p>\n<p>Pokud si v z\u00e1sad\u011b nep\u0159ejete \u017e\u00e1dn\u00e9 cookies, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt cookie nastaven. M\u016f\u017eete se tak rozhodnout u ka\u017ed\u00e9ho jednotliv\u00e9ho cookie, zda cookie povol\u00edte, nebo ne. Postup se li\u0161\u00ed v z\u00e1vislosti na prohl\u00ed\u017ee\u010di. Nejlep\u0161\u00ed je vyhledat n\u00e1vod v Googlu pomoc\u00ed vyhled\u00e1vac\u00edho dotazu \u201eVymazat cookies Chrome\u201c nebo \u201eDeaktivovat cookies Chrome\u201c v p\u0159\u00edpad\u011b prohl\u00ed\u017ee\u010de Chrome.   <\/p>\n<h3>Jak je to s ochranou m\u00fdch dat?<\/h3>\n<p>Od roku 2009 existuj\u00ed takzvan\u00e9 \u201esm\u011brnice o cookies\u201c. V nich je stanoveno, \u017ee ukl\u00e1d\u00e1n\u00ed cookies vy\u017eaduje v\u00e1\u0161 souhlas. V r\u00e1mci zem\u00ed EU v\u0161ak existuj\u00ed st\u00e1le velmi odli\u0161n\u00e9 reakce na tyto sm\u011brnice. V Rakousku v\u0161ak byla tato sm\u011brnice provedena v \u00a7 96 odst. 3 z\u00e1kona o telekomunikac\u00edch (TKG).    <\/p>\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o cookies a neboj\u00edte se technick\u00e9 dokumentace, doporu\u010dujeme <a href=\"https:\/\/tools.ietf.org\/html\/rfc6265\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/tools.ietf.org\/html\/rfc6265<\/a>, Request for Comments Internet Engineering Task Force (IETF) s n\u00e1zvem \u201eHTTP State Management Mechanism\u201c.<\/p>\n<h2>Ukl\u00e1d\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>Osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m elektronicky p\u0159ed\u00e1te na t\u00e9to webov\u00e9 str\u00e1nce, jako nap\u0159\u00edklad jm\u00e9no, e-mailov\u00e1 adresa, adresa nebo jin\u00e9 osobn\u00ed \u00fadaje v r\u00e1mci odesl\u00e1n\u00ed formul\u00e1\u0159e nebo koment\u00e1\u0159\u016f v blogu, budou n\u00e1mi spole\u010dn\u011b s \u010dasem a IP adresou pou\u017eity pouze k uveden\u00e9mu \u00fa\u010delu, bezpe\u010dn\u011b ulo\u017eeny a nebudou p\u0159ed\u00e1ny t\u0159et\u00edm stran\u00e1m.<\/p>\n<p>Va\u0161e osobn\u00ed \u00fadaje tedy pou\u017e\u00edv\u00e1me pouze pro komunikaci s t\u011bmi n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed si v\u00fdslovn\u011b p\u0159ej\u00ed kontakt, a pro zpracov\u00e1n\u00ed slu\u017eeb a produkt\u016f nab\u00edzen\u00fdch na t\u00e9to webov\u00e9 str\u00e1nce. Va\u0161e osobn\u00ed \u00fadaje bez souhlasu nep\u0159ed\u00e1v\u00e1me d\u00e1le, nem\u016f\u017eeme v\u0161ak vylou\u010dit, \u017ee tyto \u00fadaje budou v p\u0159\u00edpad\u011b protipr\u00e1vn\u00edho jedn\u00e1n\u00ed nahl\u00e9dnuty. <\/p>\n<p>Pokud n\u00e1m za\u0161lete osobn\u00ed \u00fadaje e-mailem \u2013 tedy mimo tuto webovou str\u00e1nku \u2013 nem\u016f\u017eeme zaru\u010dit bezpe\u010dn\u00fd p\u0159enos a ochranu va\u0161ich dat. Doporu\u010dujeme v\u00e1m, abyste nikdy nepos\u00edlali d\u016fv\u011brn\u00e9 \u00fadaje ne\u0161ifrovan\u011b e-mailem. <\/p>\n<h2>Pr\u00e1va podle obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>Podle ustanoven\u00ed GDPR a rakousk\u00e9ho <a href=\"https:\/\/www.ris.bka.gv.at\/GeltendeFassung.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10001597&amp;tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f (DSG)<\/a> m\u00e1te v z\u00e1sad\u011b n\u00e1sleduj\u00edc\u00ed pr\u00e1va:<\/p>\n<ul>\n<li>Pr\u00e1vo na opravu (\u010dl\u00e1nek 16 GDPR)<\/li>\n<li>Pr\u00e1vo na v\u00fdmaz (\u201epr\u00e1vo b\u00fdt zapomenut\u201c) (\u010dl\u00e1nek 17 GDPR)<\/li>\n<li>Pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed (\u010dl\u00e1nek 18 GDPR)<\/li>\n<li>Pr\u00e1vo na ozn\u00e1men\u00ed \u2013 povinnost ozn\u00e1mit v souvislosti s opravou nebo v\u00fdmazem osobn\u00edch \u00fadaj\u016f nebo omezen\u00edm zpracov\u00e1n\u00ed (\u010dl\u00e1nek 19 GDPR)<\/li>\n<li>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f (\u010dl\u00e1nek 20 GDPR)<\/li>\n<li>Pr\u00e1vo vzn\u00e9st n\u00e1mitku (\u010dl\u00e1nek 21 GDPR)<\/li>\n<li>Pr\u00e1vo neb\u00fdt podroben rozhodnut\u00ed zalo\u017een\u00e9mu v\u00fdhradn\u011b na automatizovan\u00e9m zpracov\u00e1n\u00ed, v\u010detn\u011b profilov\u00e1n\u00ed (\u010dl\u00e1nek 22 GDPR)<\/li>\n<\/ul>\n<p>Pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f poru\u0161uje z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f nebo byly va\u0161e n\u00e1roky na ochranu osobn\u00edch \u00fadaj\u016f jinak poru\u0161eny, m\u016f\u017eete si st\u011b\u017eovat u dozorov\u00e9ho \u00fa\u0159adu, kter\u00fdm je v Rakousku \u00fa\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f, jeho\u017e webovou str\u00e1nku naleznete na <a href=\"https:\/\/www.dsb.gv.at\/?tid=211118171\" rel=\"nofollow\">https:\/\/www.dsb.gv.at\/<\/a>.<\/p>\n<h2>Vyhodnocov\u00e1n\u00ed chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/h2>\n<p>V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f v\u00e1s informujeme o tom, zda a jak vyhodnocujeme \u00fadaje o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b t\u00e9to webov\u00e9 str\u00e1nky. Vyhodnocov\u00e1n\u00ed shrom\u00e1\u017ed\u011bn\u00fdch dat prob\u00edh\u00e1 zpravidla anonymn\u011b a z va\u0161eho chov\u00e1n\u00ed na t\u00e9to webov\u00e9 str\u00e1nce nem\u016f\u017eeme usuzovat na va\u0161i osobu. <\/p>\n<p>V\u00edce informac\u00ed o mo\u017enostech, jak nesouhlasit s t\u00edmto vyhodnocov\u00e1n\u00edm \u00fadaj\u016f o n\u00e1v\u0161t\u011bv\u00e1ch, se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<h2>\u0160ifrov\u00e1n\u00ed TLS pomoc\u00ed https<\/h2>\n<p>Pou\u017e\u00edv\u00e1me https k p\u0159enosu dat po internetu zp\u016fsobem, kter\u00fd je odoln\u00fd proti odposlouch\u00e1v\u00e1n\u00ed (ochrana \u00fadaj\u016f prost\u0159ednictv\u00edm technick\u00e9ho designu <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/HTML\/?uri=CELEX:32016R0679&amp;from=DE&amp;tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">\u010dl\u00e1nek 25 odst. 1 GDPR<\/a>). Pou\u017eit\u00edm TLS (Transport Layer Security), \u0161ifrovac\u00edho protokolu pro bezpe\u010dn\u00fd p\u0159enos dat po internetu, m\u016f\u017eeme zajistit ochranu d\u016fv\u011brn\u00fdch dat. Pou\u017eit\u00ed tohoto zabezpe\u010den\u00ed p\u0159enosu dat pozn\u00e1te podle mal\u00e9ho symbolu z\u00e1mku vlevo naho\u0159e v prohl\u00ed\u017ee\u010di a podle pou\u017eit\u00ed sch\u00e9matu https (m\u00edsto http) jako sou\u010d\u00e1sti na\u0161\u00ed internetov\u00e9 adresy.  <\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Google Maps<\/h2>\n<p>Na na\u0161\u00ed webov\u00e9 str\u00e1nce pou\u017e\u00edv\u00e1me Google Maps od spole\u010dnosti Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Pomoc\u00ed Google Maps v\u00e1m m\u016f\u017eeme l\u00e9pe zobrazit polohu a p\u0159izp\u016fsobit tak na\u0161e slu\u017eby va\u0161im pot\u0159eb\u00e1m. Pou\u017e\u00edv\u00e1n\u00edm Google Maps se data p\u0159en\u00e1\u0161ej\u00ed do Googlu a ukl\u00e1daj\u00ed na serverech Google. Nyn\u00ed se pod\u00edv\u00e1me podrobn\u011bji na to, co Google Maps je, pro\u010d tuto slu\u017ebu Google vyu\u017e\u00edv\u00e1me, jak\u00e1 data se ukl\u00e1daj\u00ed a jak tomu m\u016f\u017eete zabr\u00e1nit.    <\/p>\n<h3>Co je Google Maps?<\/h3>\n<p>Google Maps je internetov\u00e1 mapov\u00e1 slu\u017eba spole\u010dnosti Google Inc. Pomoc\u00ed Google Maps m\u016f\u017eete online prost\u0159ednictv\u00edm po\u010d\u00edta\u010de, tabletu nebo aplikace vyhled\u00e1vat p\u0159esn\u00e9 polohy m\u011bst, pam\u00e1tek, ubytov\u00e1n\u00ed nebo podnik\u016f. Pokud jsou podniky zastoupeny na Google My Business, zobrazuj\u00ed se krom\u011b polohy i dal\u0161\u00ed informace o firm\u011b. Pro zobrazen\u00ed mo\u017enosti p\u0159\u00edjezdu lze do webov\u00e9 str\u00e1nky vlo\u017eit v\u00fd\u0159ezy mapy polohy pomoc\u00ed HTML k\u00f3du. Google Maps zobrazuje zemsk\u00fd povrch jako silni\u010dn\u00ed mapu nebo jako leteck\u00fd, resp. satelitn\u00ed sn\u00edmek. D\u00edky sn\u00edmk\u016fm Street View a kvalitn\u00edm satelitn\u00edm sn\u00edmk\u016fm jsou mo\u017en\u00e1 velmi p\u0159esn\u00e1 zobrazen\u00ed.     <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Google Maps na na\u0161\u00ed webov\u00e9 str\u00e1nce?<\/h3>\n<p>Ve\u0161ker\u00e9 na\u0161e \u00fasil\u00ed na t\u00e9to str\u00e1nce sleduje c\u00edl nab\u00eddnout v\u00e1m u\u017eite\u010dn\u00fd a smyslupln\u00fd \u010das na na\u0161\u00ed webov\u00e9 str\u00e1nce. Prost\u0159ednictv\u00edm integrace Google Maps v\u00e1m m\u016f\u017eeme poskytnout nejd\u016fle\u017eit\u011bj\u0161\u00ed informace o r\u016fzn\u00fdch m\u00edstech. Na prvn\u00ed pohled vid\u00edte, kde se nach\u00e1z\u00ed na\u0161e s\u00eddlo. Popis cesty v\u00e1m v\u017edy uk\u00e1\u017ee nejlep\u0161\u00ed, resp. nejrychlej\u0161\u00ed cestu k n\u00e1m. M\u016f\u017eete si vyvolat cestu pro trasy autem, ve\u0159ejnou dopravou, p\u011b\u0161ky nebo na kole. Pro n\u00e1s je poskytov\u00e1n\u00ed Google Maps sou\u010d\u00e1st\u00ed na\u0161eho z\u00e1kaznick\u00e9ho servisu.     <\/p>\n<h3>Jak\u00e9 \u00fadaje ukl\u00e1d\u00e1 Google Maps?<\/h3>\n<p>Aby Google Maps mohl pln\u011b nab\u00edzet sv\u00e9 slu\u017eby, mus\u00ed spole\u010dnost zaznamen\u00e1vat a ukl\u00e1dat va\u0161e \u00fadaje. Mezi n\u011b pat\u0159\u00ed mimo jin\u00e9 zadan\u00e9 vyhled\u00e1vac\u00ed dotazy, va\u0161e IP adresa a tak\u00e9 sou\u0159adnice zem\u011bpisn\u00e9 \u0161\u00ed\u0159ky, resp. d\u00e9lky. Pokud pou\u017e\u00edv\u00e1te funkci pl\u00e1nov\u00e1n\u00ed trasy, ulo\u017e\u00ed se tak\u00e9 zadan\u00e1 po\u010d\u00e1te\u010dn\u00ed adresa. Toto ukl\u00e1d\u00e1n\u00ed dat se v\u0161ak d\u011bje na webov\u00fdch str\u00e1nk\u00e1ch Google Maps. M\u016f\u017eeme v\u00e1s o tom pouze informovat, ale nem\u016f\u017eeme to ovlivnit. Proto\u017ee jsme Google Maps integrovali do na\u0161\u00ed webov\u00e9 str\u00e1nky, Google nastav\u00ed ve va\u0161em prohl\u00ed\u017ee\u010di minim\u00e1ln\u011b jeden cookie (n\u00e1zev: NID). Tento cookie ukl\u00e1d\u00e1 \u00fadaje o va\u0161em u\u017eivatelsk\u00e9m chov\u00e1n\u00ed. Google tyto \u00fadaje pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm k optimalizaci vlastn\u00edch slu\u017eeb a k poskytov\u00e1n\u00ed individu\u00e1ln\u00ed, personalizovan\u00e9 reklamy.       <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed cookie se nastav\u00ed ve va\u0161em prohl\u00ed\u017ee\u010di na z\u00e1klad\u011b integrace Google Maps:<\/p>\n<p>N\u00e1zev: NID<br \/>Hodnota: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211118171-5<br \/>\u00da\u010del pou\u017eit\u00ed: NID pou\u017e\u00edv\u00e1 Google k p\u0159izp\u016fsoben\u00ed reklam va\u0161emu vyhled\u00e1v\u00e1n\u00ed Google. Pomoc\u00ed cookie si Google \u201epamatuje\u201c va\u0161e nej\u010dast\u011bji zad\u00e1van\u00e9 vyhled\u00e1vac\u00ed dotazy nebo va\u0161i d\u0159\u00edv\u011bj\u0161\u00ed interakci s reklamami. Z\u00edsk\u00e1te tak v\u017edy reklamy \u0161it\u00e9 na m\u00edru. Cookie obsahuje jedine\u010dn\u00e9 ID, kter\u00e9 Google pou\u017e\u00edv\u00e1 ke shroma\u017e\u010fov\u00e1n\u00ed va\u0161ich osobn\u00edch nastaven\u00ed pro reklamn\u00ed \u00fa\u010dely.<br \/>Datum vypr\u0161en\u00ed platnosti: po 6 m\u011bs\u00edc\u00edch   <\/p>\n<p>Pozn\u00e1mka: U \u00fadaj\u016f o ulo\u017een\u00fdch datech nem\u016f\u017eeme zaru\u010dit \u00faplnost. Zm\u011bny nelze nikdy vylou\u010dit, zejm\u00e9na p\u0159i pou\u017e\u00edv\u00e1n\u00ed cookies. K identifikaci cookie NID byla vytvo\u0159ena vlastn\u00ed testovac\u00ed str\u00e1nka, kde byl integrov\u00e1n v\u00fdhradn\u011b Google Maps.  <\/p>\n<h3>Jak dlouho a kde se data ukl\u00e1daj\u00ed?<\/h3>\n<p>Servery Google se nach\u00e1zej\u00ed v datov\u00fdch centrech po cel\u00e9m sv\u011bt\u011b. V\u011bt\u0161ina server\u016f se v\u0161ak nach\u00e1z\u00ed v Americe. Z tohoto d\u016fvodu se va\u0161e data ukl\u00e1daj\u00ed tak\u00e9 ve zv\u00fd\u0161en\u00e9 m\u00ed\u0159e v USA. Zde si m\u016f\u017eete p\u0159esn\u011b p\u0159e\u010d\u00edst, kde se nach\u00e1zej\u00ed datov\u00e1 centra Google: <a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a>   <\/p>\n<p>Data distribuuje Google na r\u016fzn\u00e1 datov\u00e1 m\u00e9dia. D\u00edky tomu jsou data rychleji vyvolateln\u00e1 a l\u00e9pe chr\u00e1n\u011bna p\u0159ed p\u0159\u00edpadn\u00fdmi pokusy o manipulaci. Ka\u017ed\u00e9 datov\u00e9 centrum m\u00e1 tak\u00e9 speci\u00e1ln\u00ed nouzov\u00e9 programy. Pokud se nap\u0159\u00edklad vyskytnou probl\u00e9my s hardwarem Google nebo p\u0159\u00edrodn\u00ed katastrofa vy\u0159ad\u00ed servery z provozu, z\u016fstanou data i tak pom\u011brn\u011b bezpe\u010dn\u011b chr\u00e1n\u011bna.   <\/p>\n<p>N\u011bkter\u00e1 data ukl\u00e1d\u00e1 Google po stanovenou dobu. U jin\u00fdch dat nab\u00edz\u00ed Google pouze mo\u017enost ru\u010dn\u00edho smaz\u00e1n\u00ed. Krom\u011b toho spole\u010dnost anonymizuje i informace (nap\u0159\u00edklad reklamn\u00ed data) v serverov\u00fdch protokolech t\u00edm, \u017ee po 9, resp. 18 m\u011bs\u00edc\u00edch sma\u017ee \u010d\u00e1st IP adresy a informace o souborech cookie.   <\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit jejich ukl\u00e1d\u00e1n\u00ed?<\/h3>\n<p>S automatickou funkc\u00ed maz\u00e1n\u00ed \u00fadaj\u016f o poloze a aktivit\u011b, kter\u00e1 byla zavedena v roce 2019, se informace o ur\u010den\u00ed polohy a aktivit\u011b na webu\/v aplikac\u00edch \u2013 v z\u00e1vislosti na va\u0161em rozhodnut\u00ed \u2013 ukl\u00e1daj\u00ed po dobu 3 nebo 18 m\u011bs\u00edc\u016f a pot\u00e9 se sma\u017eou. Krom\u011b toho m\u016f\u017eete tato data kdykoli ru\u010dn\u011b smazat z historie prost\u0159ednictv\u00edm sv\u00e9ho \u00fa\u010dtu Google. Chcete-li zcela zabr\u00e1nit zaznamen\u00e1v\u00e1n\u00ed polohy, mus\u00edte v \u00fa\u010dtu Google pozastavit sekci \u201eAktivita na webu a v aplikac\u00edch\u201c. Klikn\u011bte na \u201eData a personalizace\u201c a pot\u00e9 na mo\u017enost \u201eNastaven\u00ed aktivity\u201c. Zde m\u016f\u017eete aktivity zapnout nebo vypnout.    <\/p>\n<p>Ve sv\u00e9m prohl\u00ed\u017ee\u010di m\u016f\u017eete tak\u00e9 deaktivovat, smazat nebo spravovat jednotliv\u00e9 soubory cookie. V z\u00e1vislosti na tom, jak\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, to v\u017edy funguje trochu jinak. N\u00e1sleduj\u00edc\u00ed n\u00e1vody ukazuj\u00ed, jak spravovat soubory cookie ve va\u0161em prohl\u00ed\u017ee\u010di:  <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va soubor\u016f cookie v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookie a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookie pro odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily ve va\u0161em po\u010d\u00edta\u010di<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p>Pokud si nep\u0159ejete m\u00edt \u017e\u00e1dn\u00e9 soubory cookie, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt soubor cookie ulo\u017een. M\u016f\u017eete se tak rozhodnout u ka\u017ed\u00e9ho jednotliv\u00e9ho souboru cookie, zda jej povol\u00edte, nebo ne. <\/p>\n<p>Google je aktivn\u00edm \u00fa\u010dastn\u00edkem programu EU-U.S. Privacy Shield Framework, kter\u00fd upravuje spr\u00e1vn\u00fd a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f. V\u00edce informac\u00ed o tom naleznete na <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\" target=\"_blank\" rel=\"follow noopener noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI<\/a>. Pokud se chcete dozv\u011bd\u011bt v\u00edce o zpracov\u00e1n\u00ed dat spole\u010dnost\u00ed Google, doporu\u010dujeme v\u00e1m prohl\u00e9dnout si vlastn\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti na <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.  <\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Google Fonts<\/h2>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me Google Fonts. Jedn\u00e1 se o \u201ep\u00edsma Google\u201c od spole\u010dnosti Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).  <\/p>\n<p>Pro pou\u017e\u00edv\u00e1n\u00ed p\u00edsem Google se nemus\u00edte registrovat ani zad\u00e1vat heslo. Krom\u011b toho se ve va\u0161em prohl\u00ed\u017ee\u010di neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 soubory cookie. Soubory (CSS, p\u00edsma) jsou vy\u017eadov\u00e1ny prost\u0159ednictv\u00edm dom\u00e9n Google fonts.googleapis.com a fonts.gstatic.com. Podle spole\u010dnosti Google jsou po\u017eadavky na CSS a p\u00edsma zcela odd\u011bleny od v\u0161ech ostatn\u00edch slu\u017eeb Google. Pokud m\u00e1te \u00fa\u010det Google, nemus\u00edte se ob\u00e1vat, \u017ee by se va\u0161e \u00fadaje z \u00fa\u010dtu Google p\u0159en\u00e1\u0161ely spole\u010dnosti Google b\u011bhem pou\u017e\u00edv\u00e1n\u00ed p\u00edsem Google. Google shroma\u017e\u010fuje pou\u017e\u00edv\u00e1n\u00ed CSS (Cascading Style Sheets) a pou\u017eit\u00fdch p\u00edsem a tato data bezpe\u010dn\u011b ukl\u00e1d\u00e1. Jak p\u0159esn\u011b vypad\u00e1 ukl\u00e1d\u00e1n\u00ed dat, se je\u0161t\u011b podrobn\u011b pod\u00edv\u00e1me.      <\/p>\n<h3>Co jsou Google Fonts?<\/h3>\n<p>Google Fonts (d\u0159\u00edve Google Web Fonts) je adres\u00e1\u0159 s v\u00edce ne\u017e 800 fonty, kter\u00e9 <a href=\"https:\/\/de.wikipedia.org\/wiki\/Google_LLC?tid=211118171\" rel=\"nofollow\">Google LLC<\/a> poskytuje sv\u00fdm u\u017eivatel\u016fm zdarma.<\/p>\n<p>Mnoh\u00e9 z t\u011bchto font\u016f jsou publikov\u00e1ny pod licenc\u00ed SIL Open Font License, zat\u00edmco jin\u00e9 byly publikov\u00e1ny pod licenc\u00ed Apache. Ob\u011b jsou to licence pro svobodn\u00fd software. <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Google Fonts na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch?<\/h3>\n<p>S Google Fonts m\u016f\u017eeme pou\u017e\u00edvat p\u00edsma na vlastn\u00edch webov\u00fdch str\u00e1nk\u00e1ch a nemus\u00edme je nahr\u00e1vat na n\u00e1\u0161 vlastn\u00ed server. Google Fonts je d\u016fle\u017eit\u00fdm stavebn\u00edm kamenem pro udr\u017een\u00ed vysok\u00e9 kvality na\u0161ich webov\u00fdch str\u00e1nek. V\u0161echny fonty Google jsou automaticky optimalizov\u00e1ny pro web, co\u017e \u0161et\u0159\u00ed objem dat a je velkou v\u00fdhodou zejm\u00e9na pro pou\u017eit\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch. Pokud nav\u0161t\u00edv\u00edte na\u0161i str\u00e1nku, mal\u00e1 velikost souboru zajist\u00ed rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed. Krom\u011b toho jsou Google Fonts bezpe\u010dn\u00e9 webov\u00e9 fonty. R\u016fzn\u00e9 syst\u00e9my synt\u00e9zy obrazu (rendering) v r\u016fzn\u00fdch prohl\u00ed\u017ee\u010d\u00edch, opera\u010dn\u00edch syst\u00e9mech a mobiln\u00edch za\u0159\u00edzen\u00edch mohou v\u00e9st k chyb\u00e1m. Takov\u00e9 chyby mohou \u010d\u00e1ste\u010dn\u011b vizu\u00e1ln\u011b zkreslit texty, resp. cel\u00e9 webov\u00e9 str\u00e1nky. D\u00edky rychl\u00e9 s\u00edti pro doru\u010dov\u00e1n\u00ed obsahu (CDN) se u Google Fonts nevyskytuj\u00ed \u017e\u00e1dn\u00e9 probl\u00e9my nap\u0159\u00ed\u010d platformami. Google Fonts podporuje v\u0161echny b\u011b\u017en\u00e9 prohl\u00ed\u017ee\u010de (Google Chrome, Mozilla Firefox, Apple Safari, Opera) a spolehliv\u011b funguje na v\u011bt\u0161in\u011b modern\u00edch mobiln\u00edch opera\u010dn\u00edch syst\u00e9m\u016f, v\u010detn\u011b Android 2.2+ a iOS 4.2+ (iPhone, iPad, iPod). Google Fonts tedy pou\u017e\u00edv\u00e1me proto, abychom mohli prezentovat v\u0161echny na\u0161e online slu\u017eby co nejl\u00e9pe a nejjednotn\u011bji.         <\/p>\n<h3>Jak\u00e9 \u00fadaje spole\u010dnost Google ukl\u00e1d\u00e1?<\/h3>\n<p>Kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky, p\u00edsma se na\u010d\u00edtaj\u00ed prost\u0159ednictv\u00edm serveru Google. Prost\u0159ednictv\u00edm tohoto extern\u00edho vol\u00e1n\u00ed se data p\u0159en\u00e1\u0161ej\u00ed na servery Google. Google tak tak\u00e9 rozpozn\u00e1, \u017ee jste vy, resp. va\u0161e IP adresa, nav\u0161t\u00edvili na\u0161e webov\u00e9 str\u00e1nky. Rozhran\u00ed Google Fonts API bylo vyvinuto s c\u00edlem omezit pou\u017e\u00edv\u00e1n\u00ed, ukl\u00e1d\u00e1n\u00ed a shroma\u017e\u010fov\u00e1n\u00ed dat koncov\u00fdch u\u017eivatel\u016f na to, co je nezbytn\u00e9 pro \u0159\u00e1dn\u00e9 poskytov\u00e1n\u00ed p\u00edsem. API mimochodem znamen\u00e1 \u201eApplication Programming Interface\u201c a slou\u017e\u00ed mimo jin\u00e9 jako p\u0159ena\u0161e\u010d dat v oblasti softwaru.    <\/p>\n<p>Google Fonts bezpe\u010dn\u011b ukl\u00e1d\u00e1 po\u017eadavky CSS a p\u00edsem u spole\u010dnosti Google, a je tak chr\u00e1n\u011bn. Prost\u0159ednictv\u00edm shrom\u00e1\u017ed\u011bn\u00fdch \u010d\u00edsel vyu\u017eit\u00ed m\u016f\u017ee Google zjistit, jak dob\u0159e jsou jednotliv\u00e9 fonty p\u0159ij\u00edm\u00e1ny. V\u00fdsledky zve\u0159ej\u0148uje Google na intern\u00edch analytick\u00fdch str\u00e1nk\u00e1ch, jako je nap\u0159\u00edklad Google Analytics. Krom\u011b toho Google pou\u017e\u00edv\u00e1 tak\u00e9 data vlastn\u00edho webov\u00e9ho crawleru, aby zjistil, kter\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed fonty Google. Tato data jsou zve\u0159ejn\u011bna v datab\u00e1zi BigQuery od Google Fonts. Podnikatel\u00e9 a v\u00fdvoj\u00e1\u0159i vyu\u017e\u00edvaj\u00ed webovou slu\u017ebu Google BigQuery k prozkoum\u00e1v\u00e1n\u00ed a p\u0159esouv\u00e1n\u00ed velk\u00fdch objem\u016f dat.     <\/p>\n<p>Je v\u0161ak t\u0159eba m\u00edt na pam\u011bti, \u017ee s ka\u017ed\u00fdm po\u017eadavkem na Google Font se na servery Google automaticky p\u0159en\u00e1\u0161ej\u00ed tak\u00e9 informace, jako jsou nastaven\u00ed jazyka, IP adresa, verze prohl\u00ed\u017ee\u010de, rozli\u0161en\u00ed obrazovky prohl\u00ed\u017ee\u010de a n\u00e1zev prohl\u00ed\u017ee\u010de. Zda jsou tato data tak\u00e9 ukl\u00e1d\u00e1na, nelze jednozna\u010dn\u011b zjistit, resp. spole\u010dnost Google to jednozna\u010dn\u011b nekomunikuje. <\/p>\n<h3>Jak dlouho a kde jsou data ukl\u00e1d\u00e1na?<\/h3>\n<p>Po\u017eadavky na CSS assety ukl\u00e1d\u00e1 Google po dobu jednoho dne na sv\u00fdch serverech, kter\u00e9 se nach\u00e1zej\u00ed p\u0159ev\u00e1\u017en\u011b mimo EU. To n\u00e1m umo\u017e\u0148uje pou\u017e\u00edvat fonty pomoc\u00ed \u0161ablony Google. \u0160ablona je form\u00e1tovac\u00ed \u0161ablona, pomoc\u00ed kter\u00e9 lze snadno a rychle zm\u011bnit nap\u0159. design, resp. font webov\u00e9 str\u00e1nky.  <\/p>\n<p>Soubory font\u016f jsou ulo\u017eeny u spole\u010dnosti Google po dobu jednoho roku. Google t\u00edm sleduje c\u00edl z\u00e1sadn\u011b zlep\u0161it dobu na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek. Pokud miliony webov\u00fdch str\u00e1nek odkazuj\u00ed na stejn\u00e9 fonty, jsou po prvn\u00ed n\u00e1v\u0161t\u011bv\u011b ulo\u017eeny do mezipam\u011bti a okam\u017eit\u011b se znovu objev\u00ed na v\u0161ech ostatn\u00edch pozd\u011bji nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. N\u011bkdy Google aktualizuje soubory font\u016f, aby se sn\u00ed\u017eila velikost souboru, zv\u00fd\u0161ilo pokryt\u00ed jazyk\u016f a vylep\u0161il design.   <\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit jejich ukl\u00e1d\u00e1n\u00ed?<\/h3>\n<p>Data, kter\u00e1 Google ukl\u00e1d\u00e1 po dobu jednoho dne, resp. jednoho roku, nelze jednodu\u0161e smazat. Data se automaticky p\u0159en\u00e1\u0161ej\u00ed spole\u010dnosti Google p\u0159i na\u010dten\u00ed str\u00e1nky. Chcete-li tato data p\u0159ed\u010dasn\u011b smazat, mus\u00edte kontaktovat podporu Google na <a href=\"https:\/\/support.google.com\/?hl=de&amp;tid=211118171\" rel=\"nofollow\">https:\/\/support.google.com\/?hl=de&amp;tid=211118171<\/a>. V tomto p\u0159\u00edpad\u011b zabr\u00e1n\u00edte ukl\u00e1d\u00e1n\u00ed dat pouze tehdy, pokud nenav\u0161t\u00edv\u00edte na\u0161i str\u00e1nku.   <\/p>\n<p>Na rozd\u00edl od jin\u00fdch webov\u00fdch font\u016f n\u00e1m Google umo\u017e\u0148uje neomezen\u00fd p\u0159\u00edstup ke v\u0161em font\u016fm. M\u016f\u017eeme tedy neomezen\u011b p\u0159istupovat k mo\u0159i font\u016f a vyt\u011b\u017eit tak optimum pro na\u0161e webov\u00e9 str\u00e1nky. V\u00edce informac\u00ed o Google Fonts a dal\u0161\u00ed ot\u00e1zky naleznete na <a href=\"https:\/\/developers.google.com\/fonts\/faq?tid=211118171\" rel=\"nofollow\">https:\/\/developers.google.com\/fonts\/faq?tid=211118171<\/a>.   Google se tam sice zab\u00fdv\u00e1 z\u00e1le\u017eitostmi t\u00fdkaj\u00edc\u00edmi se ochrany osobn\u00edch \u00fadaj\u016f, ale nejsou tam obsa\u017eeny skute\u010dn\u011b podrobn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed dat. Je pom\u011brn\u011b obt\u00ed\u017en\u00e9 z\u00edskat od spole\u010dnosti Google skute\u010dn\u011b p\u0159esn\u00e9 informace o ulo\u017een\u00fdch datech. <\/p>\n<p>Jak\u00e9 \u00fadaje jsou spole\u010dnost\u00ed Google z\u00e1sadn\u011b shroma\u017e\u010fov\u00e1ny a k \u010demu se tyto \u00fadaje pou\u017e\u00edvaj\u00ed, si m\u016f\u017eete tak\u00e9 p\u0159e\u010d\u00edst na <a href=\"https:\/\/policies.google.com\/privacy?hl=de&amp;tid=211118171\" rel=\"nofollow\">https:\/\/www.google.com\/intl\/de\/policies\/privacy\/<\/a>.<\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Google Fonts Lokal<\/h2>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me Google Fonts od spole\u010dnosti Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Fonty Google jsme integrovali lok\u00e1ln\u011b, tzn. na na\u0161em webov\u00e9m serveru \u2013 nikoli na serverech Google. T\u00edm p\u00e1dem nedoch\u00e1z\u00ed k \u017e\u00e1dn\u00e9mu spojen\u00ed se servery Google, a tedy ani k \u017e\u00e1dn\u00e9mu p\u0159enosu nebo ukl\u00e1d\u00e1n\u00ed dat.   <\/p>\n<h3>Co jsou Google Fonts?<\/h3>\n<p>D\u0159\u00edve se Google Fonts naz\u00fdvaly tak\u00e9 Google Web Fonts. Jedn\u00e1 se o interaktivn\u00ed adres\u00e1\u0159 s v\u00edce ne\u017e 800 fonty, kter\u00e9 <a href=\"https:\/\/de.wikipedia.org\/wiki\/Google_LLC?tid=211118171\" rel=\"nofollow\">Google LLC<\/a> poskytuje zdarma. S Google Fonts byste mohli pou\u017e\u00edvat fonty, ani\u017e byste je nahr\u00e1li na vlastn\u00ed server. Abychom v\u0161ak v tomto ohledu zabr\u00e1nili jak\u00e9mukoli p\u0159enosu informac\u00ed na servery Google, st\u00e1hli jsme fonty na n\u00e1\u0161 server. T\u00edmto zp\u016fsobem jedn\u00e1me v souladu s ochranou osobn\u00edch \u00fadaj\u016f a nepos\u00edl\u00e1me \u017e\u00e1dn\u00e9 \u00fadaje d\u00e1le do Google Fonts.    <\/p>\n<p>Na rozd\u00edl od jin\u00fdch webov\u00fdch font\u016f n\u00e1m Google umo\u017e\u0148uje neomezen\u00fd p\u0159\u00edstup ke v\u0161em font\u016fm. M\u016f\u017eeme tedy neomezen\u011b p\u0159istupovat k mo\u0159i font\u016f a vyt\u011b\u017eit tak optimum pro na\u0161e webov\u00e9 str\u00e1nky. V\u00edce informac\u00ed o Google Fonts a dal\u0161\u00ed ot\u00e1zky naleznete na <a href=\"https:\/\/developers.google.com\/fonts\/faq?tid=211118171\" rel=\"nofollow\">https:\/\/developers.google.com\/fonts\/faq?tid=211118171<\/a>.  <\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Google Analytics<\/h2>\n<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me n\u00e1stroj pro anal\u00fdzu sledov\u00e1n\u00ed Google Analytics (GA) americk\u00e9 spole\u010dnosti Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics shroma\u017e\u010fuje data o va\u0161ich akc\u00edch na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pokud nap\u0159\u00edklad kliknete na odkaz, tato akce se ulo\u017e\u00ed do souboru cookie a ode\u0161le do Google Analytics. Pomoc\u00ed zpr\u00e1v, kter\u00e9 dost\u00e1v\u00e1me od Google Analytics, m\u016f\u017eeme l\u00e9pe p\u0159izp\u016fsobit na\u0161e webov\u00e9 str\u00e1nky a na\u0161e slu\u017eby va\u0161im p\u0159\u00e1n\u00edm. N\u00ed\u017ee se podrobn\u011bji zab\u00fdv\u00e1me n\u00e1strojem pro sledov\u00e1n\u00ed a informujeme v\u00e1s p\u0159edev\u0161\u00edm o tom, jak\u00e9 \u00fadaje se ukl\u00e1daj\u00ed a jak tomu m\u016f\u017eete zabr\u00e1nit.    <\/p>\n<h3>Co je Google Analytics?<\/h3>\n<p>Google Analytics je n\u00e1stroj pro sledov\u00e1n\u00ed, kter\u00fd slou\u017e\u00ed k anal\u00fdze datov\u00e9ho provozu na\u0161ich webov\u00fdch str\u00e1nek. Aby Google Analytics fungoval, je do k\u00f3du na\u0161ich webov\u00fdch str\u00e1nek zabudov\u00e1n sledovac\u00ed k\u00f3d. Kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky, tento k\u00f3d zaznamen\u00e1v\u00e1 r\u016fzn\u00e9 akce, kter\u00e9 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch prov\u00e1d\u00edte. Jakmile opust\u00edte na\u0161e webov\u00e9 str\u00e1nky, jsou tato data odesl\u00e1na na servery Google Analytics a tam ulo\u017eena.   <\/p>\n<p>Google zpracov\u00e1v\u00e1 data a my dost\u00e1v\u00e1me zpr\u00e1vy o va\u0161em chov\u00e1n\u00ed jako u\u017eivatele. M\u016f\u017ee se jednat mimo jin\u00e9 o n\u00e1sleduj\u00edc\u00ed zpr\u00e1vy: <\/p>\n<ul>\n<li>Zpr\u00e1vy o c\u00edlov\u00e9 skupin\u011b: Prost\u0159ednictv\u00edm zpr\u00e1v o c\u00edlov\u00e9 skupin\u011b l\u00e9pe pozn\u00e1v\u00e1me na\u0161e u\u017eivatele a v\u00edme p\u0159esn\u011bji, kdo se zaj\u00edm\u00e1 o na\u0161e slu\u017eby.<\/li>\n<li>Zpr\u00e1vy o reklam\u00e1ch: Prost\u0159ednictv\u00edm zpr\u00e1v o reklam\u00e1ch m\u016f\u017eeme snadn\u011bji analyzovat a zlep\u0161ovat na\u0161i online reklamu.<\/li>\n<li>Zpr\u00e1vy o akvizic\u00edch: Zpr\u00e1vy o akvizic\u00edch n\u00e1m poskytuj\u00ed u\u017eite\u010dn\u00e9 informace o tom, jak m\u016f\u017eeme nadchnout v\u00edce lid\u00ed pro na\u0161e slu\u017eby.<\/li>\n<li>Zpr\u00e1vy o chov\u00e1n\u00ed: Zde se dozv\u00edd\u00e1me, jak interagujete s na\u0161imi webov\u00fdmi str\u00e1nkami. M\u016f\u017eeme sledovat, jakou cestu na na\u0161\u00ed str\u00e1nce absolvujete a na kter\u00e9 odkazy klik\u00e1te.<\/li>\n<li>Zpr\u00e1vy o konverz\u00edch: Konverz\u00ed se naz\u00fdv\u00e1 proces, p\u0159i kter\u00e9m na z\u00e1klad\u011b marketingov\u00e9ho sd\u011blen\u00ed provedete po\u017eadovanou akci. Nap\u0159\u00edklad, kdy\u017e se z pouh\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka webov\u00fdch str\u00e1nek stanete kupuj\u00edc\u00edm nebo odb\u011bratelem newsletteru. Pomoc\u00ed t\u011bchto zpr\u00e1v se dozv\u00edd\u00e1me v\u00edce o tom, jak jsou na\u0161e marketingov\u00e1 opat\u0159en\u00ed p\u0159ij\u00edm\u00e1na. Chceme tak zv\u00fd\u0161it na\u0161i m\u00edru konverze.<\/li>\n<li>Zpr\u00e1vy v re\u00e1ln\u00e9m \u010dase: Zde se v\u017edy okam\u017eit\u011b dozv\u00edme, co se pr\u00e1v\u011b d\u011bje na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Vid\u00edme nap\u0159\u00edklad, kolik u\u017eivatel\u016f si pr\u00e1v\u011b \u010dte tento text.<\/li>\n<\/ul>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Google Analytics na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch?<\/h3>\n<p>N\u00e1\u0161 c\u00edl s t\u011bmito webov\u00fdmi str\u00e1nkami je jasn\u00fd: Chceme v\u00e1m nab\u00eddnout ty nejlep\u0161\u00ed mo\u017en\u00e9 slu\u017eby. Statistiky a data z Google Analytics n\u00e1m pom\u00e1haj\u00ed tohoto c\u00edle dos\u00e1hnout. <\/p>\n<p>Statisticky vyhodnocen\u00e1 data n\u00e1m ukazuj\u00ed jasn\u00fd obraz siln\u00fdch a slab\u00fdch str\u00e1nek na\u0161ich webov\u00fdch str\u00e1nek. Na jedn\u00e9 stran\u011b m\u016f\u017eeme na\u0161i str\u00e1nku optimalizovat tak, aby ji z\u00e1jemci snadn\u011bji na\u0161li na Googlu. Na druh\u00e9 stran\u011b n\u00e1m data pom\u00e1haj\u00ed l\u00e9pe v\u00e1m porozum\u011bt jako n\u00e1v\u0161t\u011bvn\u00edkovi. V\u00edme tedy velmi p\u0159esn\u011b, co mus\u00edme na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch zlep\u0161it, abychom v\u00e1m mohli nab\u00eddnout ty nejlep\u0161\u00ed mo\u017en\u00e9 slu\u017eby. Data n\u00e1m tak\u00e9 slou\u017e\u00ed k tomu, abychom prov\u00e1d\u011bli na\u0161e reklamn\u00ed a marketingov\u00e1 opat\u0159en\u00ed individu\u00e1ln\u011bji a levn\u011bji. Koneckonc\u016f m\u00e1 smysl ukazovat na\u0161e produkty a slu\u017eby pouze lidem, kte\u0159\u00ed se o n\u011b zaj\u00edmaj\u00ed.     <\/p>\n<h3>Jak\u00e9 \u00fadaje se ukl\u00e1daj\u00ed pomoc\u00ed Google Analytics?<\/h3>\n<p>Google Analytics vytvo\u0159\u00ed pomoc\u00ed sledovac\u00edho k\u00f3du n\u00e1hodn\u00e9, jednozna\u010dn\u00e9 ID, kter\u00e9 je spojeno s va\u0161\u00edm souborem cookie prohl\u00ed\u017ee\u010de. Google Analytics v\u00e1s tak rozpozn\u00e1 jako nov\u00e9ho u\u017eivatele. Pokud p\u0159\u00ed\u0161t\u011b nav\u0161t\u00edv\u00edte na\u0161i str\u00e1nku, budete rozpozn\u00e1ni jako \u201evracej\u00edc\u00ed se\u201c u\u017eivatel. V\u0161echna shrom\u00e1\u017ed\u011bn\u00e1 data jsou ulo\u017eena spole\u010dn\u011b s t\u00edmto ID u\u017eivatele. T\u00edm je v\u016fbec mo\u017en\u00e9 vyhodnocovat pseudonymn\u00ed u\u017eivatelsk\u00e9 profily.    <\/p>\n<p>Prost\u0159ednictv\u00edm ozna\u010den\u00ed, jako jsou soubory cookie a ID instance aplikace, se m\u011b\u0159\u00ed va\u0161e interakce na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Interakce jsou v\u0161echny druhy akc\u00ed, kter\u00e9 prov\u00e1d\u00edte na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pokud pou\u017e\u00edv\u00e1te tak\u00e9 jin\u00e9 syst\u00e9my Google (jako nap\u0159. \u00fa\u010det Google), mohou b\u00fdt data generovan\u00e1 prost\u0159ednictv\u00edm Google Analytics propojena se soubory cookie t\u0159et\u00edch stran. Google nep\u0159ed\u00e1v\u00e1 \u017e\u00e1dn\u00e9 \u00fadaje z Google Analytics, pokud to my jako provozovatel webov\u00fdch str\u00e1nek nepovol\u00edme. V\u00fdjimky mohou nastat, pokud to vy\u017eaduje z\u00e1kon.    <\/p>\n<p>Pou\u017e\u00edvaj\u00ed se n\u00e1sleduj\u00edc\u00ed soubory cookie od Google Analytics:<\/p>\n<p>N\u00e1zev: _ga<br \/>Hodnota:2.1326744211.152211118171-5<br \/>\u00da\u010del pou\u017eit\u00ed: Standardn\u011b pou\u017e\u00edv\u00e1 analytics.js soubor cookie _ga k ulo\u017een\u00ed ID u\u017eivatele. Z\u00e1sadn\u011b slou\u017e\u00ed k rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech <\/p>\n<p>N\u00e1zev: _gid<br \/>Hodnota:2.1687193234.152211118171-1<br \/>\u00da\u010del pou\u017eit\u00ed: Soubor cookie slou\u017e\u00ed tak\u00e9 k rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek<br \/>Datum vypr\u0161en\u00ed platnosti: po 24 hodin\u00e1ch<\/p>\n<p>N\u00e1zev: _gat_gtag_UA_&lt;property-id&gt;<br \/>Hodnota: 1<br \/>\u00da\u010del pou\u017eit\u00ed: Pou\u017e\u00edv\u00e1 se ke sn\u00ed\u017een\u00ed rychlosti po\u017eadavk\u016f. Pokud je Google Analytics poskytov\u00e1n prost\u0159ednictv\u00edm Spr\u00e1vce zna\u010dek Google, obdr\u017e\u00ed tento soubor cookie n\u00e1zev _dc_gtm_ &lt;property-id&gt;.<br \/>Datum vypr\u0161en\u00ed platnosti: po 1 minut\u011b <\/p>\n<p>N\u00e1zev: AMP_TOKEN<br \/>Hodnota: \u017e\u00e1dn\u00e9 \u00fadaje<br \/>\u00da\u010del pou\u017eit\u00ed: Soubor cookie m\u00e1 token, pomoc\u00ed kter\u00e9ho lze z\u00edskat ID u\u017eivatele ze slu\u017eby AMP-Client-ID. Jin\u00e9 mo\u017en\u00e9 hodnoty poukazuj\u00ed na odhl\u00e1\u0161en\u00ed, po\u017eadavek nebo chybu.<br \/>Datum vypr\u0161en\u00ed platnosti: po 30 sekund\u00e1ch a\u017e jednom roce <\/p>\n<p>N\u00e1zev: __utma<br \/>Hodnota:1564498958.1564498958.1564498958.1<br \/>\u00da\u010del pou\u017eit\u00ed: Pomoc\u00ed tohoto souboru cookie lze sledovat va\u0161e chov\u00e1n\u00ed na webov\u00fdch str\u00e1nk\u00e1ch a m\u011b\u0159it jejich v\u00fdkon. Soubor cookie se aktualizuje poka\u017ed\u00e9, kdy\u017e jsou informace odesl\u00e1ny do Google Analytics.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech <\/p>\n<p>N\u00e1zev: __utmt<br \/>Hodnota: 1<br \/>\u00da\u010del pou\u017eit\u00ed: Soubor cookie se pou\u017e\u00edv\u00e1 jako _gat_gtag_UA_&lt;property-id&gt; ke sn\u00ed\u017een\u00ed rychlosti po\u017eadavk\u016f.<br \/>Datum vypr\u0161en\u00ed platnosti: po 10 minut\u00e1ch<\/p>\n<p>N\u00e1zev: __utmb<br \/>Hodnota:3.10.1564498958<br \/>\u00da\u010del pou\u017eit\u00ed: Tento soubor cookie se pou\u017e\u00edv\u00e1 k ur\u010den\u00ed nov\u00fdch relac\u00ed. Aktualizuje se poka\u017ed\u00e9, kdy\u017e jsou do Google Analytics odesl\u00e1na nov\u00e1 data, resp. informace.<br \/>Datum vypr\u0161en\u00ed platnosti: po 30 minut\u00e1ch <\/p>\n<p>N\u00e1zev: __utmc<br \/>Hodnota: 167421564<br \/>\u00da\u010del pou\u017eit\u00ed: Tento soubor cookie se pou\u017e\u00edv\u00e1 k nastaven\u00ed nov\u00fdch relac\u00ed pro vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky. Jedn\u00e1 se o soubor cookie relace a ukl\u00e1d\u00e1 se pouze do t\u00e9 doby, ne\u017e prohl\u00ed\u017ee\u010d znovu zav\u0159ete.<br \/>Datum vypr\u0161en\u00ed platnosti: Po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de <\/p>\n<p>N\u00e1zev: __utmz<br \/>Hodnota: m|utmccn=(referral)|utmcmd=referral|utmcct=\/<br \/>\u00da\u010del pou\u017eit\u00ed: Soubor cookie se pou\u017e\u00edv\u00e1 k identifikaci zdroje n\u00e1v\u0161t\u011bvnosti na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. To znamen\u00e1, \u017ee soubor cookie ukl\u00e1d\u00e1, odkud jste se na na\u0161e webov\u00e9 str\u00e1nky dostali. Mohla to b\u00fdt jin\u00e1 str\u00e1nka, resp. reklamn\u00ed inzer\u00e1t.<br \/>Datum vypr\u0161en\u00ed platnosti: po 6 m\u011bs\u00edc\u00edch  <\/p>\n<p>N\u00e1zev: __utmv<br \/>Hodnota: \u017e\u00e1dn\u00e9 \u00fadaje<br \/>\u00da\u010del pou\u017eit\u00ed: Soubor cookie se pou\u017e\u00edv\u00e1 k ulo\u017een\u00ed u\u017eivatelsky definovan\u00fdch dat u\u017eivatele. Aktualizuje se poka\u017ed\u00e9, kdy\u017e jsou informace odesl\u00e1ny do Google Analytics.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech <\/p>\n<p>Pozn\u00e1mka: Tento v\u00fd\u010det si nem\u016f\u017ee n\u00e1rokovat \u00faplnost, proto\u017ee Google volbu sv\u00fdch soubor\u016f cookie v\u017edy znovu m\u011bn\u00ed.<\/p>\n<p>Zde v\u00e1m uk\u00e1\u017eeme p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch dat, kter\u00e1 jsou shroma\u017e\u010fov\u00e1na pomoc\u00ed Google Analytics:<\/p>\n<p>Heatmaps: Google vytv\u00e1\u0159\u00ed takzvan\u00e9 heatmaps. Prost\u0159ednictv\u00edm heatmaps m\u016f\u017eete p\u0159esn\u011b vid\u011bt ty oblasti, na kter\u00e9 klik\u00e1te. Z\u00edsk\u00e1v\u00e1me tak informace o tom, kde se na na\u0161\u00ed str\u00e1nce \u201epohybujete\u201c.  <\/p>\n<p>D\u00e9lka relace: Jako d\u00e9lku relace ozna\u010duje Google dobu, kterou str\u00e1v\u00edte na na\u0161\u00ed str\u00e1nce, ani\u017e byste ji opustili. Pokud jste byli 20 minut neaktivn\u00ed, relace se automaticky ukon\u010d\u00ed. <\/p>\n<p>M\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed (angl. Bouncerate): O okam\u017eit\u00e9m opu\u0161t\u011bn\u00ed mluv\u00edme, kdy\u017e si na na\u0161em webu prohl\u00e9dnete pouze jednu str\u00e1nku a pot\u00e9 n\u00e1\u0161 web op\u011bt opust\u00edte.<\/p>\n<p>Vytvo\u0159en\u00ed \u00fa\u010dtu: Pokud si na na\u0161em webu vytvo\u0159\u00edte \u00fa\u010det, resp. provedete objedn\u00e1vku, Google Analytics tyto \u00fadaje shroma\u017e\u010fuje.<\/p>\n<p>IP adresa: IP adresa se zobrazuje pouze ve zkr\u00e1cen\u00e9 form\u011b, aby nebylo mo\u017en\u00e9 jednozna\u010dn\u00e9 p\u0159i\u0159azen\u00ed.<\/p>\n<p>Poloha: Prost\u0159ednictv\u00edm IP adresy lze ur\u010dit zemi a va\u0161i p\u0159ibli\u017enou polohu. Tento proces se tak\u00e9 ozna\u010duje jako IP lokalizace. <\/p>\n<p>Technick\u00e9 informace: Mezi technick\u00e9 informace pat\u0159\u00ed mimo jin\u00e9 typ va\u0161eho prohl\u00ed\u017ee\u010de, v\u00e1\u0161 poskytovatel internetu nebo rozli\u0161en\u00ed obrazovky.<\/p>\n<p>Zdroj: Google Analytics, resp. n\u00e1s samoz\u0159ejm\u011b tak\u00e9 zaj\u00edm\u00e1, p\u0159es kter\u00fd web nebo jakou reklamu jste se na na\u0161i str\u00e1nku dostali.<\/p>\n<p>Dal\u0161\u00edmi \u00fadaji jsou kontaktn\u00ed \u00fadaje, p\u0159\u00edpadn\u00e1 hodnocen\u00ed, p\u0159ehr\u00e1v\u00e1n\u00ed m\u00e9di\u00ed (nap\u0159. kdy\u017e p\u0159ehrajete video p\u0159es na\u0161i str\u00e1nku), sd\u00edlen\u00ed obsahu p\u0159es soci\u00e1ln\u00ed m\u00e9dia nebo p\u0159id\u00e1n\u00ed do va\u0161ich obl\u00edben\u00fdch. Tento v\u00fd\u010det nen\u00ed \u00fapln\u00fd a slou\u017e\u00ed pouze k obecn\u00e9 orientaci v ukl\u00e1d\u00e1n\u00ed dat slu\u017ebou Google Analytics. <\/p>\n<h3>Jak dlouho a kde jsou data ukl\u00e1d\u00e1na?<\/h3>\n<p>Google m\u00e1 sv\u00e9 servery rozm\u00edst\u011bn\u00e9 po cel\u00e9m sv\u011bt\u011b. V\u011bt\u0161ina server\u016f se nach\u00e1z\u00ed v Americe, a proto jsou va\u0161e data v\u011bt\u0161inou ukl\u00e1d\u00e1na na americk\u00fdch serverech. Zde si m\u016f\u017eete p\u0159esn\u011b p\u0159e\u010d\u00edst, kde se nach\u00e1zej\u00ed datov\u00e1 centra Google: <a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a>  <\/p>\n<p>Va\u0161e data jsou distribuov\u00e1na na r\u016fzn\u00fdch fyzick\u00fdch datov\u00fdch nosi\u010d\u00edch. To m\u00e1 tu v\u00fdhodu, \u017ee data jsou rychleji dostupn\u00e1 a l\u00e9pe chr\u00e1n\u011bna p\u0159ed manipulac\u00ed. V ka\u017ed\u00e9m datov\u00e9m centru Google existuj\u00ed odpov\u00eddaj\u00edc\u00ed nouzov\u00e9 programy pro va\u0161e data. Pokud nap\u0159\u00edklad sel\u017ee hardware u Googlu nebo p\u0159\u00edrodn\u00ed katastrofy vy\u0159ad\u00ed servery z provozu, z\u016fst\u00e1v\u00e1 riziko p\u0159eru\u0161en\u00ed slu\u017eby u Googlu p\u0159esto n\u00edzk\u00e9.   <\/p>\n<p>Standardn\u011b je u Google Analytics nastavena doba uchov\u00e1v\u00e1n\u00ed va\u0161ich u\u017eivatelsk\u00fdch dat na 26 m\u011bs\u00edc\u016f. Pot\u00e9 budou va\u0161e u\u017eivatelsk\u00e1 data smaz\u00e1na. M\u00e1me v\u0161ak mo\u017enost si dobu uchov\u00e1v\u00e1n\u00ed u\u017eivatelsk\u00fdch dat sami zvolit. K dispozici m\u00e1me p\u011bt variant:   <\/p>\n<ul>\n<li>Smaz\u00e1n\u00ed po 14 m\u011bs\u00edc\u00edch<\/li>\n<li>Smaz\u00e1n\u00ed po 26 m\u011bs\u00edc\u00edch<\/li>\n<li>Smaz\u00e1n\u00ed po 38 m\u011bs\u00edc\u00edch<\/li>\n<li>Smaz\u00e1n\u00ed po 50 m\u011bs\u00edc\u00edch<\/li>\n<li>\u017d\u00e1dn\u00e9 automatick\u00e9 smaz\u00e1n\u00ed<\/li>\n<\/ul>\n<p>Po uplynut\u00ed stanoven\u00e9 doby se data ma\u017eou jednou m\u011bs\u00ed\u010dn\u011b. Tato doba uchov\u00e1v\u00e1n\u00ed plat\u00ed pro va\u0161e data, kter\u00e1 jsou propojena s cookies, rozpozn\u00e1n\u00edm u\u017eivatele a reklamn\u00edmi ID (nap\u0159. cookies dom\u00e9ny DoubleClick). V\u00fdsledky report\u016f jsou zalo\u017eeny na agregovan\u00fdch datech a jsou ukl\u00e1d\u00e1ny nez\u00e1visle na u\u017eivatelsk\u00fdch datech. Agregovan\u00e1 data jsou slou\u010den\u00edm jednotliv\u00fdch dat do v\u011bt\u0161\u00ed jednotky.   <\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>Podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f Evropsk\u00e9 unie m\u00e1te pr\u00e1vo z\u00edskat informace o sv\u00fdch datech, aktualizovat je, smazat nebo omezit. Pomoc\u00ed dopl\u0148ku prohl\u00ed\u017ee\u010de pro deaktivaci Google Analytics-JavaScript (ga.js, analytics.js, dc.js) zabr\u00e1n\u00edte tomu, aby Google Analytics pou\u017e\u00edval va\u0161e data. Dopln\u011bk prohl\u00ed\u017ee\u010de si m\u016f\u017eete st\u00e1hnout a nainstalovat na <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>. Upozor\u0148ujeme, \u017ee t\u00edmto dopl\u0148kem se deaktivuje pouze shroma\u017e\u010fov\u00e1n\u00ed dat slu\u017ebou Google Analytics.   <\/p>\n<p>Pokud chcete z\u00e1sadn\u011b deaktivovat, smazat nebo spravovat cookies (nez\u00e1visle na Google Analytics), existuje pro ka\u017ed\u00fd prohl\u00ed\u017ee\u010d vlastn\u00ed n\u00e1vod:<\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va cookies v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va cookies a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed cookies pro odstran\u011bn\u00ed dat, kter\u00e1 weby ulo\u017eily ve va\u0161em po\u010d\u00edta\u010di<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va cookies<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va cookies<\/a><\/p>\n<p>Google Analytics je aktivn\u00edm \u00fa\u010dastn\u00edkem programu EU-U.S. Privacy Shield Framework, \u010d\u00edm\u017e je regulov\u00e1n korektn\u00ed a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f. V\u00edce informac\u00ed o tom naleznete na <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\" target=\"_blank\" rel=\"follow noopener noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;tid=211118171<\/a>. Douf\u00e1me, \u017ee jsme v\u00e1m p\u0159ibl\u00ed\u017eili nejd\u016fle\u017eit\u011bj\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se zpracov\u00e1n\u00ed dat slu\u017ebou Google Analytics. Pokud se chcete dozv\u011bd\u011bt v\u00edce o slu\u017eb\u011b sledov\u00e1n\u00ed, doporu\u010dujeme tyto dva odkazy: <a href=\"http:\/\/www.google.com\/analytics\/terms\/de.html\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">http:\/\/www.google.com\/analytics\/terms\/de.html<\/a> a <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.  <\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Facebook Pixel<\/h2>\n<p>Na na\u0161em webu pou\u017e\u00edv\u00e1me Facebook Pixel od Facebooku. Za t\u00edmto \u00fa\u010delem jsme na n\u00e1\u0161 web implementovali k\u00f3d. Facebook Pixel je v\u00fd\u0148atek z JavaScript k\u00f3du, kter\u00fd na\u010d\u00edt\u00e1 sadu funkc\u00ed, pomoc\u00ed kter\u00fdch m\u016f\u017ee Facebook sledovat va\u0161e u\u017eivatelsk\u00e9 akce, pokud jste se na n\u00e1\u0161 web dostali p\u0159es Facebook Ads. Pokud si nap\u0159\u00edklad zakoup\u00edte produkt na na\u0161em webu, spust\u00ed se Facebook Pixel a ulo\u017e\u00ed va\u0161e akce na na\u0161em webu do jednoho nebo v\u00edce cookies. Tyto cookies umo\u017e\u0148uj\u00ed Facebooku porovnat va\u0161e u\u017eivatelsk\u00e1 data (z\u00e1kaznick\u00e1 data, jako je IP adresa, User-ID) s daty va\u0161eho Facebook \u00fa\u010dtu. Pot\u00e9 Facebook tato data op\u011bt sma\u017ee. Shrom\u00e1\u017ed\u011bn\u00e1 data jsou pro n\u00e1s anonymn\u00ed a neviditeln\u00e1 a jsou vyu\u017eiteln\u00e1 pouze v r\u00e1mci reklamn\u00edch kampan\u00ed. Pokud jste sami u\u017eivatelem Facebooku a jste p\u0159ihl\u00e1\u0161eni, bude n\u00e1v\u0161t\u011bva na\u0161eho webu automaticky p\u0159i\u0159azena k va\u0161emu u\u017eivatelsk\u00e9mu \u00fa\u010dtu na Facebooku.       <\/p>\n<p>Chceme na\u0161e slu\u017eby, resp. produkty uk\u00e1zat pouze t\u011bm lidem, kte\u0159\u00ed se o n\u011b skute\u010dn\u011b zaj\u00edmaj\u00ed. Pomoc\u00ed Facebook Pixel mohou b\u00fdt na\u0161e reklamn\u00ed opat\u0159en\u00ed l\u00e9pe p\u0159izp\u016fsobena va\u0161im p\u0159\u00e1n\u00edm a z\u00e1jm\u016fm. U\u017eivatel\u00e9 Facebooku (pokud povolili personalizovanou reklamu) tak uvid\u00ed odpov\u00eddaj\u00edc\u00ed reklamu. Facebook d\u00e1le pou\u017e\u00edv\u00e1 shrom\u00e1\u017ed\u011bn\u00e1 data pro \u00fa\u010dely anal\u00fdzy a vlastn\u00ed reklamy.   <\/p>\n<p>N\u00ed\u017ee v\u00e1m uk\u00e1\u017eeme ty cookies, kter\u00e9 byly nastaveny prost\u0159ednictv\u00edm integrace Facebook Pixel na testovac\u00ed str\u00e1nce. Upozor\u0148ujeme, \u017ee se jedn\u00e1 pouze o p\u0159\u00edklad cookies. V z\u00e1vislosti na interakci na na\u0161em webu budou nastaveny r\u016fzn\u00e9 cookies.  <\/p>\n<p>N\u00e1zev: _fbp<br \/>Hodnota: fb.1.1568287647279.257405483-6211118171-7<br \/>\u00da\u010del: Tento cookie pou\u017e\u00edv\u00e1 Facebook k zobrazov\u00e1n\u00ed reklamn\u00edch produkt\u016f.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: fr<br \/>Hodnota: 0aPf312HOS5Pboo2r..Bdeiuf\u20261.0.Bdeiuf.<br \/>\u00da\u010del: Tento cookie se pou\u017e\u00edv\u00e1, aby Facebook Pixel tak\u00e9 \u0159\u00e1dn\u011b fungoval.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: comment_author_50ae8267e2bdf1253ec1a5769f48e062211118171-3<br \/>Hodnota: Jm\u00e9no autora<br \/>\u00da\u010del: Tento cookie ukl\u00e1d\u00e1 text a jm\u00e9no u\u017eivatele, kter\u00fd nap\u0159\u00edklad zanech\u00e1 koment\u00e1\u0159.<br \/>Datum vypr\u0161en\u00ed platnosti: po 12 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062<br \/>Hodnota: https%3A%2F%2Fwww.testseite\u2026%2F (URL autora)<br \/>\u00da\u010del: Tento cookie ukl\u00e1d\u00e1 URL webu, kter\u00fd u\u017eivatel zad\u00e1 do textov\u00e9ho pole na na\u0161em webu.<br \/>Datum vypr\u0161en\u00ed platnosti: po 12 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062<br \/>Hodnota: E-mailov\u00e1 adresa autora<br \/>\u00da\u010del: Tento cookie ukl\u00e1d\u00e1 e-mailovou adresu u\u017eivatele, pokud ji na webu uvedl.<br \/>Datum vypr\u0161en\u00ed platnosti: po 12 m\u011bs\u00edc\u00edch<\/p>\n<p>Pozn\u00e1mka: V\u00fd\u0161e uveden\u00e9 cookies se vztahuj\u00ed k individu\u00e1ln\u00edmu chov\u00e1n\u00ed u\u017eivatele. Zejm\u00e9na p\u0159i pou\u017e\u00edv\u00e1n\u00ed cookies nelze nikdy vylou\u010dit zm\u011bny u Facebooku. <\/p>\n<p>Pokud jste p\u0159ihl\u00e1\u0161eni na Facebooku, m\u016f\u017eete sami zm\u011bnit sv\u00e1 nastaven\u00ed pro reklamy na <a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>. Pokud nejste u\u017eivatelem Facebooku, m\u016f\u017eete na <a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a> z\u00e1sadn\u011b spravovat svou online reklamu zalo\u017eenou na pou\u017e\u00edv\u00e1n\u00ed. Tam m\u00e1te mo\u017enost poskytovatele deaktivovat, resp. aktivovat.  <\/p>\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o ochran\u011b osobn\u00edch \u00fadaj\u016f na Facebooku, doporu\u010dujeme v\u00e1m vlastn\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti na <a href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/policy.php<\/a>.<\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Google Tag Manager<\/h2>\n<p>Pro n\u00e1\u0161 web pou\u017e\u00edv\u00e1me Google Tag Manager spole\u010dnosti Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Tento Tag Manager je jedn\u00edm z mnoha u\u017eite\u010dn\u00fdch marketingov\u00fdch produkt\u016f od Googlu. Prost\u0159ednictv\u00edm Google Tag Manager m\u016f\u017eeme centr\u00e1ln\u011b zabudovat a spravovat \u00faseky k\u00f3du r\u016fzn\u00fdch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1me na na\u0161em webu.   <\/p>\n<p>V t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f v\u00e1m chceme podrobn\u011bji vysv\u011btlit, co Google Tag Manager d\u011bl\u00e1, pro\u010d jej pou\u017e\u00edv\u00e1me a v jak\u00e9 form\u011b jsou data zpracov\u00e1v\u00e1na.<\/p>\n<h3>Co je Google Tag Manager?<\/h3>\n<p>Google Tag Manager je organiza\u010dn\u00ed n\u00e1stroj, pomoc\u00ed kter\u00e9ho m\u016f\u017eeme centr\u00e1ln\u011b a p\u0159es u\u017eivatelsk\u00e9 rozhran\u00ed integrovat a spravovat tagy webov\u00fdch str\u00e1nek. Jako tagy se ozna\u010duj\u00ed mal\u00e9 \u00faseky k\u00f3du, kter\u00e9 nap\u0159\u00edklad zaznamen\u00e1vaj\u00ed (trackuj\u00ed) va\u0161e aktivity na na\u0161em webu. Za t\u00edmto \u00fa\u010delem jsou do zdrojov\u00e9ho k\u00f3du na\u0161\u00ed str\u00e1nky vlo\u017eeny \u00faseky JavaScript k\u00f3du. Tagy \u010dasto poch\u00e1zej\u00ed z intern\u00edch produkt\u016f Google, jako jsou Google Ads nebo Google Analytics, ale p\u0159es Manager lze integrovat a spravovat i tagy od jin\u00fdch spole\u010dnost\u00ed. Takov\u00e9 tagy p\u0159eb\u00edraj\u00ed r\u016fzn\u00e9 \u00fakoly. Mohou shroma\u017e\u010fovat data prohl\u00ed\u017ee\u010de, z\u00e1sobovat marketingov\u00e9 n\u00e1stroje daty, integrovat tla\u010d\u00edtka, nastavovat cookies a tak\u00e9 sledovat u\u017eivatele nap\u0159\u00ed\u010d n\u011bkolika weby.     <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Google Tag Manager pro n\u00e1\u0161 web?<\/h3>\n<p>Jak se \u0159\u00edk\u00e1: Organizace je z\u00e1klad! A to se samoz\u0159ejm\u011b t\u00fdk\u00e1 i \u00fadr\u017eby na\u0161eho webu. Abychom n\u00e1\u0161 web pro v\u00e1s a v\u0161echny lidi, kte\u0159\u00ed se zaj\u00edmaj\u00ed o na\u0161e produkty a slu\u017eby, vytvo\u0159ili co nejl\u00e9pe, pot\u0159ebujeme r\u016fzn\u00e9 n\u00e1stroje pro sledov\u00e1n\u00ed, jako nap\u0159\u00edklad Google Analytics. Shrom\u00e1\u017ed\u011bn\u00e1 data t\u011bchto n\u00e1stroj\u016f n\u00e1m ukazuj\u00ed, co v\u00e1s nejv\u00edce zaj\u00edm\u00e1, kde m\u016f\u017eeme zlep\u0161it na\u0161e slu\u017eby a kter\u00fdm lidem bychom m\u011bli na\u0161e nab\u00eddky je\u0161t\u011b uk\u00e1zat. A aby toto sledov\u00e1n\u00ed fungovalo, mus\u00edme do na\u0161eho webu integrovat odpov\u00eddaj\u00edc\u00ed JavaScript k\u00f3dy. Z\u00e1sadn\u011b bychom mohli ka\u017ed\u00fd \u00fasek k\u00f3du jednotliv\u00fdch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed integrovat samostatn\u011b do na\u0161eho zdrojov\u00e9ho k\u00f3du. To v\u0161ak vy\u017eaduje relativn\u011b hodn\u011b \u010dasu a \u010dlov\u011bk snadno ztrat\u00ed p\u0159ehled. Proto vyu\u017e\u00edv\u00e1me Google Tag Manager. Pot\u0159ebn\u00e9 skripty m\u016f\u017eeme jednodu\u0161e integrovat a spravovat z jednoho m\u00edsta. Krom\u011b toho nab\u00edz\u00ed Google Tag Manager snadno ovladateln\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed a \u010dlov\u011bk nepot\u0159ebuje \u017e\u00e1dn\u00e9 program\u00e1torsk\u00e9 znalosti. Tak se n\u00e1m da\u0159\u00ed udr\u017eet po\u0159\u00e1dek v na\u0161\u00ed tagov\u00e9 d\u017eungli.          <\/p>\n<h3>Jak\u00e9 \u00fadaje jsou ukl\u00e1d\u00e1ny Google Tag Manager?<\/h3>\n<p>Samotn\u00fd Tag Manager je dom\u00e9na, kter\u00e1 nenastavuje \u017e\u00e1dn\u00e9 cookies a neukl\u00e1d\u00e1 \u017e\u00e1dn\u00e9 \u00fadaje. Funguje jako pouh\u00fd \u201espr\u00e1vce\u201c implementovan\u00fdch tag\u016f. \u00dadaje shroma\u017e\u010fuj\u00ed jednotliv\u00e9 tagy r\u016fzn\u00fdch n\u00e1stroj\u016f pro webovou anal\u00fdzu. \u00dadaje jsou v Google Tag Manageru kvazi prohn\u00e1ny k jednotliv\u00fdm n\u00e1stroj\u016fm pro sledov\u00e1n\u00ed a nejsou ukl\u00e1d\u00e1ny.   <\/p>\n<p>Zcela jinak to ale vypad\u00e1 s integrovan\u00fdmi tagy r\u016fzn\u00fdch n\u00e1stroj\u016f pro webovou anal\u00fdzu, jako je nap\u0159\u00edklad Google Analytics. V z\u00e1vislosti na analytick\u00e9m n\u00e1stroji jsou v\u011bt\u0161inou pomoc\u00ed cookies shroma\u017e\u010fov\u00e1ny, ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny r\u016fzn\u00e9 \u00fadaje o va\u0161em webov\u00e9m chov\u00e1n\u00ed. Za t\u00edmto \u00fa\u010delem si pros\u00edm p\u0159e\u010dt\u011bte na\u0161e texty o ochran\u011b osobn\u00edch \u00fadaj\u016f k jednotliv\u00fdm analytick\u00fdm a sledovac\u00edm n\u00e1stroj\u016fm, kter\u00e9 pou\u017e\u00edv\u00e1me na na\u0161em webu.  <\/p>\n<p>V nastaven\u00ed \u00fa\u010dtu Tag Manageru jsme Googlu povolili, aby od n\u00e1s Google obdr\u017eel anonymizovan\u00e1 data. Jedn\u00e1 se ale pouze o pou\u017e\u00edv\u00e1n\u00ed a vyu\u017e\u00edv\u00e1n\u00ed na\u0161eho Tag Manageru a nikoli o va\u0161e data, kter\u00e1 jsou ukl\u00e1d\u00e1na prost\u0159ednictv\u00edm \u00fasek\u016f k\u00f3du. Umo\u017e\u0148ujeme Googlu a dal\u0161\u00edm, aby obdr\u017eeli vybran\u00e1 data v anonymizovan\u00e9 form\u011b. Souhlas\u00edme tedy s anonymn\u00edm p\u0159ed\u00e1v\u00e1n\u00edm na\u0161ich webov\u00fdch dat. Jak\u00e9 souhrnn\u00e9 a anonymn\u00ed \u00fadaje jsou p\u0159esn\u011b p\u0159ed\u00e1v\u00e1ny, jsme \u2013 i p\u0159es dlouh\u00fd pr\u016fzkum \u2013 nemohli zjistit. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b Google sma\u017ee v\u0161echny informace, kter\u00e9 by mohly identifikovat n\u00e1\u0161 web. Google shrnuje data se stovkami dal\u0161\u00edch anonymn\u00edch webov\u00fdch dat a vytv\u00e1\u0159\u00ed, v r\u00e1mci benchmarkingov\u00fdch opat\u0159en\u00ed, u\u017eivatelsk\u00e9 trendy. U benchmarkingu jsou vlastn\u00ed v\u00fdsledky porovn\u00e1v\u00e1ny s v\u00fdsledky konkurent\u016f. Na z\u00e1klad\u011b shrom\u00e1\u017ed\u011bn\u00fdch informac\u00ed lze optimalizovat procesy.        <\/p>\n<h3>Jak dlouho a kde jsou data ukl\u00e1d\u00e1na?<\/h3>\n<p>Pokud Google ukl\u00e1d\u00e1 data, pak jsou tato data ukl\u00e1d\u00e1na na vlastn\u00edch serverech Google. Servery jsou rozm\u00edst\u011bny po cel\u00e9m sv\u011bt\u011b. V\u011bt\u0161ina se jich nach\u00e1z\u00ed v Americe. Na <a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a> si m\u016f\u017eete p\u0159esn\u011b p\u0159e\u010d\u00edst, kde se servery Google nach\u00e1zej\u00ed.   <\/p>\n<p>Jak dlouho jednotliv\u00e9 n\u00e1stroje pro sledov\u00e1n\u00ed ukl\u00e1daj\u00ed va\u0161e data, si p\u0159e\u010dt\u011bte v na\u0161ich individu\u00e1ln\u00edch textech o ochran\u011b osobn\u00edch \u00fadaj\u016f k jednotliv\u00fdm n\u00e1stroj\u016fm.<\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>Samotn\u00fd Google Tag Manager nenastavuje \u017e\u00e1dn\u00e9 cookies, ale spravuje tagy r\u016fzn\u00fdch sledovac\u00edch web\u016f. V na\u0161ich textech o ochran\u011b osobn\u00edch \u00fadaj\u016f k jednotliv\u00fdm n\u00e1stroj\u016fm pro sledov\u00e1n\u00ed naleznete podrobn\u00e9 informace o tom, jak m\u016f\u017eete sv\u00e1 data smazat, resp. spravovat. <\/p>\n<p>Google je aktivn\u00edm \u00fa\u010dastn\u00edkem programu EU-U.S. Privacy Shield Framework, \u010d\u00edm\u017e je regulov\u00e1n korektn\u00ed a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f. V\u00edce informac\u00ed o tom naleznete na <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;tid=211118171<\/a>. Pokud se chcete dozv\u011bd\u011bt v\u00edce o Google Tag Manageru, doporu\u010dujeme v\u00e1m FAQ na <a href=\"https:\/\/www.google.com\/intl\/de\/tagmanager\/faq.html\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.google.com\/intl\/de\/tagmanager\/faq.html<\/a>.  <\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f MailChimp<\/h2>\n<p>Stejn\u011b jako mnoho jin\u00fdch web\u016f pou\u017e\u00edv\u00e1me i my na na\u0161em webu slu\u017eby newsletterov\u00e9 spole\u010dnosti MailChimp. Provozovatelem MailChimp je spole\u010dnost The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. D\u00edky MailChimp v\u00e1m m\u016f\u017eeme velmi snadno zas\u00edlat zaj\u00edmav\u00e9 novinky prost\u0159ednictv\u00edm newsletteru. S MailChimp nemus\u00edme nic instalovat a p\u0159esto m\u016f\u017eeme \u010derpat z mno\u017estv\u00ed skute\u010dn\u011b u\u017eite\u010dn\u00fdch funkc\u00ed. N\u00ed\u017ee se podrobn\u011bji pod\u00edv\u00e1me na tuto slu\u017ebu e-mailov\u00e9ho marketingu a informujeme v\u00e1s o nejd\u016fle\u017eit\u011bj\u0161\u00edch aspektech t\u00fdkaj\u00edc\u00edch se ochrany osobn\u00edch \u00fadaj\u016f.    <\/p>\n<h3>Co je MailChimp?<\/h3>\n<p>MailChimp je cloudov\u00e1 slu\u017eba pro spr\u00e1vu newsletter\u016f. \u201eCloudov\u00e1\u201c znamen\u00e1, \u017ee MailChimp nemus\u00edme instalovat na na\u0161em vlastn\u00edm po\u010d\u00edta\u010di, resp. serveru. Slu\u017ebu m\u00edsto toho vyu\u017e\u00edv\u00e1me prost\u0159ednictv\u00edm IT infrastruktury \u2013 kter\u00e1 je dostupn\u00e1 p\u0159es internet \u2013 na extern\u00edm serveru. Tento zp\u016fsob pou\u017e\u00edv\u00e1n\u00ed softwaru se tak\u00e9 naz\u00fdv\u00e1 SaaS (Software as a Service).   <\/p>\n<p>S MailChimp si m\u016f\u017eeme vybrat z \u0161irok\u00e9 \u0161k\u00e1ly r\u016fzn\u00fdch typ\u016f e-mail\u016f. V z\u00e1vislosti na tom, \u010deho chceme s na\u0161\u00edm newsletterem dos\u00e1hnout, m\u016f\u017eeme prov\u00e1d\u011bt jednotliv\u00e9 kampan\u011b, pravideln\u00e9 kampan\u011b, autorespondery (automatick\u00e9 e-maily), A\/B testy, RSS kampan\u011b (odes\u00edl\u00e1n\u00ed v p\u0159edem definovan\u00e9m \u010dase a frekvenci) a follow-up kampan\u011b. <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me MailChimp na na\u0161em webu?<\/h3>\n<p>Z\u00e1sadn\u011b vyu\u017e\u00edv\u00e1me slu\u017ebu newsletteru, abychom s v\u00e1mi z\u016fstali v kontaktu. Chceme v\u00e1m \u0159\u00edct, co je u n\u00e1s nov\u00e9ho nebo jak\u00e9 atraktivn\u00ed nab\u00eddky m\u00e1me pr\u00e1v\u011b v na\u0161em programu. Pro na\u0161e marketingov\u00e9 aktivity v\u017edy hled\u00e1me nejjednodu\u0161\u0161\u00ed a nejlep\u0161\u00ed \u0159e\u0161en\u00ed. A z tohoto d\u016fvodu jsme se rozhodli i pro slu\u017ebu spr\u00e1vy newsletter\u016f od Mailchimp. A\u010dkoli je software velmi snadno ovladateln\u00fd, nab\u00edz\u00ed velk\u00e9 mno\u017estv\u00ed u\u017eite\u010dn\u00fdch funkc\u00ed. Tak m\u016f\u017eeme v kr\u00e1tk\u00e9m \u010dase vytvo\u0159it zaj\u00edmav\u00e9 a kr\u00e1sn\u00e9 newslettery. Prost\u0159ednictv\u00edm nab\u00edzen\u00fdch designov\u00fdch \u0161ablon navrhujeme ka\u017ed\u00fd newsletter zcela individu\u00e1ln\u011b a d\u00edky \u201eresponzivn\u00edmu designu\u201c se n\u00e1\u0161 obsah zobrazuje \u010diteln\u011b a kr\u00e1sn\u011b i na va\u0161em smartphonu (nebo jin\u00e9m mobiln\u00edm za\u0159\u00edzen\u00ed).      <\/p>\n<p>Prost\u0159ednictv\u00edm n\u00e1stroj\u016f, jako je nap\u0159\u00edklad A\/B test nebo rozs\u00e1hl\u00e9 mo\u017enosti anal\u00fdzy, velmi rychle vid\u00edme, jak jsou na\u0161e newslettery p\u0159ij\u00edm\u00e1ny. Tak m\u016f\u017eeme p\u0159\u00edpadn\u011b reagovat a zlep\u0161it na\u0161i nab\u00eddku nebo na\u0161e slu\u017eby. <\/p>\n<p>Dal\u0161\u00ed v\u00fdhodou je \u201ecloudov\u00fd syst\u00e9m\u201c od Mailchimp. Data nejsou ukl\u00e1d\u00e1na a zpracov\u00e1v\u00e1na p\u0159\u00edmo na na\u0161em serveru. M\u016f\u017eeme data na\u010d\u00edtat z extern\u00edch server\u016f a \u0161et\u0159it tak na\u0161e \u00falo\u017en\u00e9 m\u00edsto. Krom\u011b toho se v\u00fdrazn\u011b sni\u017euje n\u00e1ro\u010dnost \u00fadr\u017eby.   <\/p>\n<h3>Jak\u00e9 \u00fadaje jsou ukl\u00e1d\u00e1ny MailChimp?<\/h3>\n<p>Rocket Science Group LLC (MailChimp) provozuje online platformy, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed s v\u00e1mi (pokud jste si objednali n\u00e1\u0161 newsletter) nav\u00e1zat kontakt. Pokud se prost\u0159ednictv\u00edm na\u0161eho webu stanete odb\u011bratelem na\u0161eho newsletteru, potvrd\u00edte e-mailem \u010dlenstv\u00ed v e-mailov\u00e9m seznamu MailChimp. Aby MailChimp mohl tak\u00e9 prok\u00e1zat, \u017ee jste se zapsali do \u201eposkytovatele seznam\u016f\u201c, je ulo\u017eeno datum z\u00e1pisu a va\u0161e IP adresa. MailChimp d\u00e1le ukl\u00e1d\u00e1 va\u0161i e-mailovou adresu, va\u0161e jm\u00e9no, fyzickou adresu a demografick\u00e9 informace, jako je jazyk nebo poloha.   <\/p>\n<p>Tyto informace se pou\u017e\u00edvaj\u00ed k zas\u00edl\u00e1n\u00ed e-mail\u016f a umo\u017e\u0148uj\u00ed ur\u010dit\u00e9 dal\u0161\u00ed funkce MailChimp (jako nap\u0159. vyhodnocen\u00ed newsletteru).<\/p>\n<p>MailChimp tak\u00e9 sd\u00edl\u00ed informace st\u0159et\u00edmi stranami, aby mohl poskytovat lep\u0161\u00ed slu\u017eby. N\u011bkter\u00e9 \u00fadaje sd\u00edl\u00ed MailChimp tak\u00e9 sreklamn\u00edmi partnery t\u0159et\u00edch stran, aby l\u00e9pe porozum\u011bl z\u00e1jm\u016fm apot\u0159eb\u00e1m va\u0161ich z\u00e1kazn\u00edk\u016f amohl tak poskytovat relevantn\u011bj\u0161\u00ed obsah ac\u00edlenou reklamu. <\/p>\n<p>Prost\u0159ednictv\u00edm takzvan\u00fdch \u201ewebov\u00fdch maj\u00e1k\u016f\u201c (co\u017e jsou mal\u00e9 grafiky vHTML e-mailech) m\u016f\u017ee MailChimp zjistit, zda e-mail dorazil, zda byl otev\u0159en azda byly odkazy rozkliknuty. V\u0161echny tyto informace jsou ulo\u017eeny na serverech MailChimp. D\u00edky tomu z\u00edsk\u00e1v\u00e1me statistick\u00e9 vyhodnocen\u00ed ap\u0159esn\u011b vid\u00edme, jak dob\u0159e byl n\u00e1\u0161 newsletter p\u0159ijat. T\u00edmto zp\u016fsobem m\u016f\u017eeme na\u0161i nab\u00eddku mnohem l\u00e9pe p\u0159izp\u016fsobit va\u0161im p\u0159\u00e1n\u00edm azlep\u0161it na\u0161e slu\u017eby.   <\/p>\n<p>MailChimp sm\u00ed tyto \u00fadaje pou\u017e\u00edvat tak\u00e9 ke zlep\u0161en\u00ed vlastn\u00edch slu\u017eeb. T\u00edmto zp\u016fsobem lze nap\u0159\u00edklad technicky optimalizovat odes\u00edl\u00e1n\u00ed nebo ur\u010dit polohu (zemi) p\u0159\u00edjemc\u016f. <\/p>\n<p>Mailchimp m\u016f\u017ee pou\u017e\u00edvat n\u00e1sleduj\u00edc\u00ed soubory cookie. Nejedn\u00e1 se o\u00fapln\u00fd seznam soubor\u016f cookie, ale sp\u00ed\u0161e oexempl\u00e1\u0159sk\u00fd v\u00fdb\u011br: <\/p>\n<p>N\u00e1zev: AVESTA_ENVIRONMENT<br \/>Hodnota: Prod<br \/>\u00da\u010del: Tento soubor cookie je nezbytn\u00fd kposkytov\u00e1n\u00ed slu\u017eeb Mailchimp. Nastavuje se v\u017edy, kdy\u017e se u\u017eivatel zaregistruje do mailing listu newsletteru.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace <\/p>\n<p>N\u00e1zev: ak_bmsc<br \/>Hodnota: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001211118171-3<br \/>\u00da\u010del: Soubor cookie se pou\u017e\u00edv\u00e1 krozli\u0161en\u00ed \u010dlov\u011bka od bota. To umo\u017e\u0148uje vytv\u00e1\u0159et bezpe\u010dn\u00e9 zpr\u00e1vy opou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 hodin\u00e1ch <\/p>\n<p>N\u00e1zev: bm_sv<br \/>Hodnota: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8\/\/I3ak2Au\u2026<br \/>\u00da\u010del: Soubor cookie poch\u00e1z\u00ed zMasterPass Digital Wallet (slu\u017eba MasterCard) apou\u017e\u00edv\u00e1 se ktomu, aby n\u00e1v\u0161t\u011bvn\u00edkovi mohl b\u00fdt nab\u00eddnut virtu\u00e1ln\u00ed platebn\u00ed proces bezpe\u010dn\u011b ajednodu\u0161e. Za t\u00edmto \u00fa\u010delem je u\u017eivatel na webov\u00fdch str\u00e1nk\u00e1ch anonymn\u011b identifikov\u00e1n.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 hodin\u00e1ch <\/p>\n<p>N\u00e1zev: _abck<br \/>Hodnota: 8D545C8CCA4C3A50579014C449B045211118171-9<br \/>\u00da\u010del: O\u00fa\u010delu tohoto souboru cookie jsme nemohli zjistit bli\u017e\u0161\u00ed informace<br \/>Datum vypr\u0161en\u00ed platnosti: po jednom roce<\/p>\n<p>N\u011bkdy se m\u016f\u017ee st\u00e1t, \u017ee n\u00e1\u0161 newsletter otev\u0159ete pro lep\u0161\u00ed zobrazen\u00ed prost\u0159ednictv\u00edm uveden\u00e9ho odkazu. To je nap\u0159\u00edklad p\u0159\u00edpad, kdy v\u00e1\u0161 e-mailov\u00fd program nefunguje nebo se newsletter nezobrazuje spr\u00e1vn\u011b. Newsletter se pak zobraz\u00ed prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek MailChimp. MailChimp pou\u017e\u00edv\u00e1 na sv\u00fdch vlastn\u00edch webov\u00fdch str\u00e1nk\u00e1ch tak\u00e9 soubory cookie (mal\u00e9 textov\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed data do va\u0161eho prohl\u00ed\u017ee\u010de). P\u0159itom mohou b\u00fdt osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny spole\u010dnost\u00ed MailChimp a&nbsp;jej\u00edmi partnery (nap\u0159. Google Analytics). Za tento sb\u011br dat je odpov\u011bdn\u00fd MailChimp a&nbsp;my na to nem\u00e1me \u017e\u00e1dn\u00fd vliv. V&nbsp;\u201eprohl\u00e1\u0161en\u00ed o&nbsp;souborech cookie\u201c spole\u010dnosti MailChimp (na adrese: <a href=\"https:\/\/mailchimp.com\/legal\/cookies\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/mailchimp.com\/legal\/cookies\/<\/a>) se dozv\u00edte p\u0159esn\u011b, jak a&nbsp;pro\u010d spole\u010dnost pou\u017e\u00edv\u00e1 soubory cookie.      <\/p>\n<h3>Jak dlouho akde jsou data ulo\u017eena?<\/h3>\n<p>Proto\u017ee je MailChimp americk\u00e1 spole\u010dnost, jsou v\u0161echna shrom\u00e1\u017ed\u011bn\u00e1 data ulo\u017eena tak\u00e9 na americk\u00fdch serverech.<\/p>\n<p>Data z\u016fst\u00e1vaj\u00ed vz\u00e1sad\u011b trvale ulo\u017eena na serverech spole\u010dnosti Mailchimp abudou smaz\u00e1na a\u017e na va\u0161i \u017e\u00e1dost. M\u016f\u017eete po\u017e\u00e1dat ovymaz\u00e1n\u00ed sv\u00e9ho kontaktu un\u00e1s. T\u00edm se trvale odstran\u00ed v\u0161echny va\u0161e osobn\u00ed \u00fadaje aanonymizuj\u00ed se ve zpr\u00e1v\u00e1ch Mailchimp. M\u016f\u017eete v\u0161ak tak\u00e9 po\u017e\u00e1dat ovymaz\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f p\u0159\u00edmo uspole\u010dnosti MailChimp. Pot\u00e9 budou v\u0161echny va\u0161e \u00fadaje odstran\u011bny amy obdr\u017e\u00edme ozn\u00e1men\u00ed od spole\u010dnosti MailChimp. Po obdr\u017een\u00ed e-mailu m\u00e1me 30 dn\u00ed na to, abychom v\u00e1\u0161 kontakt odstranili ze v\u0161ech propojen\u00fdch integrac\u00ed.     <\/p>\n<h3>Jak mohu smazat sv\u00e9 \u00fadaje, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>Sv\u016fj souhlas se zas\u00edl\u00e1n\u00edm na\u0161eho newsletteru m\u016f\u017eete kdykoli odvolat kliknut\u00edm na odkaz vdoln\u00ed \u010d\u00e1sti obdr\u017een\u00e9ho e-mailu. Pokud se odhl\u00e1s\u00edte kliknut\u00edm na odkaz pro odhl\u00e1\u0161en\u00ed, budou va\u0161e \u00fadaje uspole\u010dnosti MailChimp smaz\u00e1ny. <\/p>\n<p>Pokud se prost\u0159ednictv\u00edm odkazu vna\u0161em newsletteru dostanete na webov\u00e9 str\u00e1nky spole\u010dnosti MailChimp ado va\u0161eho prohl\u00ed\u017ee\u010de budou ulo\u017eeny soubory cookie, m\u016f\u017eete tyto soubory cookie kdykoli smazat nebo deaktivovat.<\/p>\n<p>Vz\u00e1vislosti na prohl\u00ed\u017ee\u010di funguje deaktivace, resp. maz\u00e1n\u00ed trochu jinak. N\u00e1sleduj\u00edc\u00ed n\u00e1vody ukazuj\u00ed, jak spravovat soubory cookie ve va\u0161em prohl\u00ed\u017ee\u010di: <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace aspr\u00e1va soubor\u016f cookie vprohl\u00ed\u017ee\u010di Chrome<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookie adat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookie za \u00fa\u010delem odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily do va\u0161eho po\u010d\u00edta\u010de<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed aspr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed aspr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p>Pokud si vz\u00e1sad\u011b nep\u0159ejete m\u00edt \u017e\u00e1dn\u00e9 soubory cookie, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt soubor cookie ulo\u017een. M\u016f\u017eete se tak uka\u017ed\u00e9ho jednotliv\u00e9ho souboru cookie rozhodnout, zda jej povol\u00edte, nebo ne. <\/p>\n<p>MailChimp je aktivn\u00edm \u00fa\u010dastn\u00edkem r\u00e1mce EU-U.S. Privacy Shield Framework, kter\u00fd upravuje spr\u00e1vn\u00fd a&nbsp;bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f. V\u00edce informac\u00ed o&nbsp;tom naleznete na <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TO6hAAG\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TO6hAAGtid=211118171<\/a>. V\u00edce o&nbsp;pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie u&nbsp;spole\u010dnosti MailChimp se dozv\u00edte na <a href=\"https:\/\/mailchimp.com\/legal\/cookies\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/mailchimp.com\/legal\/cookies\/<\/a>, informace o&nbsp;ochran\u011b osobn\u00edch \u00fadaj\u016f u&nbsp;spole\u010dnosti MailChimp (Privacy) si m\u016f\u017eete p\u0159e\u010d\u00edst na <a href=\"https:\/\/mailchimp.com\/legal\/privacy\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/mailchimp.com\/legal\/privacy\/<\/a>.  <\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Google AdSense<\/h2>\n<p>Na t\u00e9to webov\u00e9 str\u00e1nce pou\u017e\u00edv\u00e1me Google AdSense. Jedn\u00e1 se oreklamn\u00ed program spole\u010dnosti Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Pomoc\u00ed Google AdSense m\u016f\u017eeme na t\u00e9to webov\u00e9 str\u00e1nce zobrazovat reklamy, kter\u00e9 odpov\u00eddaj\u00ed na\u0161emu t\u00e9matu. Nab\u00edz\u00edme v\u00e1m tak reklamy, kter\u00e9 pro v\u00e1s vide\u00e1ln\u00edm p\u0159\u00edpad\u011b p\u0159edstavuj\u00ed skute\u010dnou p\u0159idanou hodnotu. Vr\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f oGoogle AdSense v\u00e1m vysv\u011btl\u00edme, pro\u010d pou\u017e\u00edv\u00e1me Google AdSense na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, jak\u00e9 \u00fadaje jsou od v\u00e1s zpracov\u00e1v\u00e1ny aukl\u00e1d\u00e1ny ajak m\u016f\u017eete tomuto ukl\u00e1d\u00e1n\u00ed dat zabr\u00e1nit.     <\/p>\n<h3>Co je Google AdSense?<\/h3>\n<p>Reklamn\u00ed program Google AdSense existuje ji\u017e od roku 2003. Na rozd\u00edl od Google Ads (d\u0159\u00edve: Google AdWords) zde nem\u016f\u017eete sami spou\u0161t\u011bt reklamy. Prost\u0159ednictv\u00edm Google AdSense se reklamy zobrazuj\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, jako nap\u0159\u00edklad na t\u011bch na\u0161ich. Nejv\u011bt\u0161\u00ed v\u00fdhodou t\u00e9to reklamn\u00ed slu\u017eby ve srovn\u00e1n\u00ed smnoha jin\u00fdmi je, \u017ee v\u00e1m Google AdSense zobrazuje pouze reklamy, kter\u00e9 odpov\u00eddaj\u00ed na\u0161emu obsahu. Google m\u00e1 vlastn\u00ed algoritmus, kter\u00fd vypo\u010d\u00edt\u00e1v\u00e1, kter\u00e9 reklamy se v\u00e1m zobraz\u00ed. Samoz\u0159ejm\u011b v\u00e1m chceme nab\u00edzet pouze reklamu, kter\u00e1 v\u00e1s tak\u00e9 zaj\u00edm\u00e1 ap\u0159in\u00e1\u0161\u00ed v\u00e1m p\u0159idanou hodnotu. Google kontroluje na z\u00e1klad\u011b va\u0161ich z\u00e1jm\u016f, resp. va\u0161eho chov\u00e1n\u00ed u\u017eivatele ana z\u00e1klad\u011b na\u0161\u00ed nab\u00eddky, kter\u00e9 reklamy jsou vhodn\u00e9 pro na\u0161e webov\u00e9 str\u00e1nky apro na\u0161e u\u017eivatele. Na tomto m\u00edst\u011b bychom tak\u00e9 r\u00e1di zm\u00ednili, \u017ee nejsme zodpov\u011bdn\u00ed za v\u00fdb\u011br reklam. Sna\u0161imi webov\u00fdmi str\u00e1nkami nab\u00edz\u00edme pouze reklamn\u00ed plochu. V\u00fdb\u011br zobrazovan\u00e9 reklamy prov\u00e1d\u00ed Google. Od srpna 2013 jsou reklamy p\u0159izp\u016fsobov\u00e1ny tak\u00e9 p\u0159\u00edslu\u0161n\u00e9mu u\u017eivatelsk\u00e9mu rozhran\u00ed. To znamen\u00e1, \u017ee a\u0165 u\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky ze sv\u00e9ho smartphonu, po\u010d\u00edta\u010de nebo notebooku, reklamy se p\u0159izp\u016fsob\u00ed va\u0161emu koncov\u00e9mu za\u0159\u00edzen\u00ed.           <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Google AdSense na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch?<\/h3>\n<p>Provozov\u00e1n\u00ed kvalitn\u00edch webov\u00fdch str\u00e1nek vy\u017eaduje hodn\u011b ob\u011btavosti avelk\u00e9 \u00fasil\u00ed. Vpodstat\u011b nikdy nejsme sprac\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch hotovi. V\u017edy se sna\u017e\u00edme ona\u0161e str\u00e1nky pe\u010dovat audr\u017eovat je co nejaktu\u00e1ln\u011bj\u0161\u00ed. Samoz\u0159ejm\u011b chceme stouto prac\u00ed dos\u00e1hnout iekonomick\u00e9ho \u00fasp\u011bchu. Proto jsme se rozhodli pro reklamy jako zdroj p\u0159\u00edjm\u016f. Nejd\u016fle\u017eit\u011bj\u0161\u00ed pro n\u00e1s v\u0161ak je, abychom t\u011bmito reklamami nenaru\u0161ili va\u0161i n\u00e1v\u0161t\u011bvu na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pomoc\u00ed Google AdSense v\u00e1m bude nab\u00edzena pouze reklama, kter\u00e1 odpov\u00edd\u00e1 na\u0161im t\u00e9mat\u016fm ava\u0161im z\u00e1jm\u016fm.      <\/p>\n<p>Podobn\u011b jako uindexov\u00e1n\u00ed Google pro webov\u00e9 str\u00e1nky, izde zkoum\u00e1 bot p\u0159\u00edslu\u0161n\u00fd obsah ap\u0159\u00edslu\u0161n\u00e9 nab\u00eddky na\u0161ich webov\u00fdch str\u00e1nek. Pot\u00e9 jsou reklamy obsahov\u011b p\u0159izp\u016fsobeny aprezentov\u00e1ny na webov\u00fdch str\u00e1nk\u00e1ch. Krom\u011b obsahov\u00fdch pr\u016fnik\u016f mezi reklamou anab\u00eddkou webov\u00fdch str\u00e1nek podporuje AdSense tak\u00e9 c\u00edlen\u00ed na z\u00e1klad\u011b z\u00e1jm\u016f. To znamen\u00e1, \u017ee Google pou\u017e\u00edv\u00e1 va\u0161e \u00fadaje tak\u00e9 ktomu, aby v\u00e1m nab\u00eddl reklamu \u0161itou na m\u00edru. Z\u00edsk\u00e1te tak reklamu, kter\u00e1 v\u00e1m vide\u00e1ln\u00edm p\u0159\u00edpad\u011b p\u0159in\u00e1\u0161\u00ed skute\u010dnou p\u0159idanou hodnotu amy m\u00e1me vy\u0161\u0161\u00ed \u0161anci si trochu vyd\u011blat.    <\/p>\n<h3>Jak\u00e9 \u00fadaje jsou ukl\u00e1d\u00e1ny slu\u017ebou Google AdSense?<\/h3>\n<p>Aby mohl Google AdSense zobrazovat reklamu \u0161itou na m\u00edru, kter\u00e1 je v\u00e1m p\u0159izp\u016fsobena, pou\u017e\u00edvaj\u00ed se mimo jin\u00e9 soubory cookie. Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed ur\u010dit\u00e9 informace do va\u0161eho po\u010d\u00edta\u010de. <\/p>\n<p>VAdSense maj\u00ed soubory cookie umo\u017enit lep\u0161\u00ed reklamu. Soubory cookie neobsahuj\u00ed \u017e\u00e1dn\u00e9 \u00fadaje umo\u017e\u0148uj\u00edc\u00ed identifikaci osob. Zde je v\u0161ak t\u0159eba poznamenat, \u017ee Google pova\u017euje \u00fadaje, jako nap\u0159\u00edklad \u201epseudonymn\u00ed ID soubor\u016f cookie\u201c (jm\u00e9no nebo jin\u00fd identifika\u010dn\u00ed znak je nahrazen pseudonymem) nebo IP adresy, za informace neumo\u017e\u0148uj\u00edc\u00ed identifikaci osob. Vr\u00e1mci GDPR v\u0161ak mohou b\u00fdt tyto \u00fadaje pova\u017eov\u00e1ny za osobn\u00ed \u00fadaje. Google AdSense odes\u00edl\u00e1 po ka\u017ed\u00e9m zobrazen\u00ed (to je v\u017edy, kdy\u017e vid\u00edte reklamu), ka\u017ed\u00e9m kliknut\u00ed aka\u017ed\u00e9 jin\u00e9 aktivit\u011b, kter\u00e1 vede kvyvol\u00e1n\u00ed server\u016f Google AdSense, soubor cookie do prohl\u00ed\u017ee\u010de. Pokud prohl\u00ed\u017ee\u010d soubor cookie p\u0159ijme, ulo\u017e\u00ed se tam.     <\/p>\n<p>T\u0159et\u00ed strany mohou vr\u00e1mci AdSense za ur\u010dit\u00fdch okolnost\u00ed um\u00edstit soubory cookie do va\u0161eho prohl\u00ed\u017ee\u010de a\u010d\u00edst je, resp. pou\u017e\u00edvat webov\u00e9 maj\u00e1ky kukl\u00e1d\u00e1n\u00ed dat, kter\u00e1 z\u00edskaj\u00ed prost\u0159ednictv\u00edm poskytov\u00e1n\u00ed reklam na webov\u00fdch str\u00e1nk\u00e1ch. Jako webov\u00e9 maj\u00e1ky se ozna\u010duj\u00ed mal\u00e9 grafiky, kter\u00e9 prov\u00e1d\u011bj\u00ed anal\u00fdzu soubor\u016f protokolu az\u00e1znam soubor\u016f protokolu. Tato anal\u00fdza umo\u017e\u0148uje statistick\u00e9 vyhodnocen\u00ed pro online marketing.  <\/p>\n<p>Google m\u016f\u017ee prost\u0159ednictv\u00edm t\u011bchto soubor\u016f cookie shroma\u017e\u010fovat ur\u010dit\u00e9 informace ova\u0161em chov\u00e1n\u00ed u\u017eivatele na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Knim pat\u0159\u00ed: <\/p>\n<ul>\n<li>Informace o&nbsp;tom, jak nakl\u00e1d\u00e1te s&nbsp;reklamou (kliknut\u00ed, zobrazen\u00ed, pohyby my\u0161\u00ed)<\/li>\n<li>Informace o&nbsp;tom, zda se ve va\u0161em prohl\u00ed\u017ee\u010di ji\u017e d\u0159\u00edve zobrazila reklama. Tyto \u00fadaje pom\u00e1haj\u00ed nezobrazovat v\u00e1m reklamu \u010dast\u011bji.<\/li>\n<\/ul>\n<p>Google p\u0159itom analyzuje \u00fadaje ozobrazen\u00fdch reklamn\u00edch prost\u0159edc\u00edch ava\u0161i IP adresu avyhodnocuje je. Google pou\u017e\u00edv\u00e1 \u00fadaje vprvn\u00ed \u0159ad\u011b km\u011b\u0159en\u00ed efektivity reklamy ake zlep\u0161en\u00ed reklamn\u00ed nab\u00eddky. Tyto \u00fadaje nejsou propojov\u00e1ny sosobn\u00edmi \u00fadaji, kter\u00e9 m\u00e1 Google p\u0159\u00edpadn\u011b od v\u00e1s prost\u0159ednictv\u00edm jin\u00fdch slu\u017eeb Google.  <\/p>\n<p>Vn\u00e1sleduj\u00edc\u00edm textu v\u00e1m p\u0159edstav\u00edme soubory cookie, kter\u00e9 Google AdSense pou\u017e\u00edv\u00e1 pro \u00fa\u010dely sledov\u00e1n\u00ed. P\u0159itom se odvol\u00e1v\u00e1me na testovac\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed nainstalovan\u00fd v\u00fdhradn\u011b Google AdSense: <\/p>\n<p>N\u00e1zev: uid<br \/>Hodnota: 891269189211118171-0<br \/>\u00da\u010del: Soubor cookie je ulo\u017een pod dom\u00e9nou adform.net. Poskytuje jednozna\u010dn\u011b p\u0159i\u0159azen\u00e9, strojov\u011b generovan\u00e9 ID u\u017eivatele ashroma\u017e\u010fuje \u00fadaje oaktivit\u011b na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 m\u011bs\u00edc\u00edch <\/p>\n<p>N\u00e1zev: C<br \/>Hodnota: 1<br \/>\u00da\u010del: Tento soubor cookie identifikuje, zda v\u00e1\u0161 prohl\u00ed\u017ee\u010d p\u0159ij\u00edm\u00e1 soubory cookie. Soubor cookie je ulo\u017een pod dom\u00e9nou track.adform.net.<br \/>Datum vypr\u0161en\u00ed platnosti: po 1 m\u011bs\u00edci <\/p>\n<p>N\u00e1zev: cid<br \/>Hodnota: 8912691894970695056,0,0,0,0<br \/>\u00da\u010del: Tento soubor cookie je ulo\u017een pod dom\u00e9nou track.adform.net, znamen\u00e1 Client-ID apou\u017e\u00edv\u00e1 se ke zlep\u0161en\u00ed reklamy pro v\u00e1s. M\u016f\u017ee p\u0159ed\u00e1vat relevantn\u011bj\u0161\u00ed reklamu n\u00e1v\u0161t\u011bvn\u00edkovi apom\u00e1h\u00e1 zlep\u0161it zpr\u00e1vy ov\u00fdkonu kampan\u011b.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 m\u011bs\u00edc\u00edch <\/p>\n<p>N\u00e1zev: IDE<br \/>Hodnota: zOtj4TWxwbFDjaATZ2TzNaQmxrU211118171-3<br \/>\u00da\u010del: Soubor cookie je ulo\u017een pod dom\u00e9nou doubkeklick.net. Slou\u017e\u00ed kregistraci va\u0161ich akc\u00ed po zobrazen\u00ed, resp. po kliknut\u00ed na reklamu. T\u00edm lze m\u011b\u0159it, jak dob\u0159e je reklama p\u0159ij\u00edm\u00e1na na\u0161imi n\u00e1v\u0161t\u011bvn\u00edky.<br \/>Datum vypr\u0161en\u00ed platnosti: po 1 m\u011bs\u00edci  <\/p>\n<p>N\u00e1zev: test_cookie<br \/>Hodnota: \u017e\u00e1dn\u00fd \u00fadaj<br \/>\u00da\u010del: Pomoc\u00ed \u201etest_cookies\u201c lze zkontrolovat, zda v\u00e1\u0161 prohl\u00ed\u017ee\u010d v\u016fbec podporuje soubory cookie. Soubor cookie je ulo\u017een pod dom\u00e9nou doubkeklick.net.<br \/>Datum vypr\u0161en\u00ed platnosti: po 1 m\u011bs\u00edci <\/p>\n<p>N\u00e1zev: CT592996<br \/>Hodnota:733366<br \/>\u00da\u010del: Ukl\u00e1d\u00e1 se pod dom\u00e9nou adform.net. Soubor cookie se nastav\u00ed, jakmile kliknete na reklamu. Bli\u017e\u0161\u00ed informace opou\u017e\u00edv\u00e1n\u00ed tohoto souboru cookie jsme nemohli zjistit.<br \/>Datum vypr\u0161en\u00ed platnosti: po jedn\u00e9 hodin\u011b  <\/p>\n<p>Pozn\u00e1mka: Tento v\u00fd\u010det si nem\u016f\u017ee \u010dinit n\u00e1rok na \u00faplnost, proto\u017ee Google podle zku\u0161enost\u00ed volbu sv\u00fdch soubor\u016f cookie v\u017edy znovu m\u011bn\u00ed.<\/p>\n<h3>Jak dlouho akde jsou data ulo\u017eena?<\/h3>\n<p>Google zaznamen\u00e1v\u00e1 va\u0161i IP adresu ar\u016fzn\u00e9 aktivity, kter\u00e9 prov\u00e1d\u00edte na webov\u00fdch str\u00e1nk\u00e1ch. Soubory cookie ukl\u00e1daj\u00ed tyto informace ointerakc\u00edch na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Podle spole\u010dnosti Google shroma\u017e\u010fuje aukl\u00e1d\u00e1 spole\u010dnost uveden\u00e9 informace bezpe\u010dn\u00fdm zp\u016fsobem na vlastn\u00edch serverech Google vUSA.  <\/p>\n<p>Pokud nem\u00e1te \u00fa\u010det Google, resp. nejste p\u0159ihl\u00e1\u0161eni, ukl\u00e1d\u00e1 Google shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje sjednozna\u010dn\u00fdm identifik\u00e1torem (ID) v\u011bt\u0161inou do va\u0161eho prohl\u00ed\u017ee\u010de. Jednozna\u010dn\u00e9 identifik\u00e1tory ulo\u017een\u00e9 vsouborech cookie slou\u017e\u00ed nap\u0159\u00edklad kzaji\u0161t\u011bn\u00ed personalizovan\u00e9 reklamy. Pokud jste p\u0159ihl\u00e1\u0161eni k\u00fa\u010dtu Google, m\u016f\u017ee Google shroma\u017e\u010fovat iosobn\u00ed \u00fadaje.  <\/p>\n<p>N\u011bkter\u00e9 z\u00fadaj\u016f, kter\u00e9 Google ukl\u00e1d\u00e1, m\u016f\u017eete kdykoli smazat (viz n\u00e1sleduj\u00edc\u00ed odd\u00edl). Mnoho informac\u00ed, kter\u00e9 jsou ulo\u017eeny vsouborech cookie, je automaticky po ur\u010dit\u00e9 dob\u011b smaz\u00e1no. Existuj\u00ed v\u0161ak i\u00fadaje, kter\u00e9 jsou spole\u010dnost\u00ed Google ukl\u00e1d\u00e1ny po del\u0161\u00ed dobu. To je p\u0159\u00edpad, kdy Google mus\u00ed zekonomick\u00fdch nebo pr\u00e1vn\u00edch d\u016fvod\u016f ukl\u00e1dat ur\u010dit\u00e9 \u00fadaje po neur\u010ditou, del\u0161\u00ed dobu.   <\/p>\n<h3>Jak mohu smazat sv\u00e9 \u00fadaje, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>V\u017edy m\u00e1te mo\u017enost smazat nebo deaktivovat soubory cookie, kter\u00e9 se nach\u00e1zej\u00ed ve va\u0161em po\u010d\u00edta\u010di. Jak p\u0159esn\u011b to funguje, z\u00e1vis\u00ed na va\u0161em prohl\u00ed\u017ee\u010di. <\/p>\n<p>Zde naleznete n\u00e1vod, jak spravovat soubory cookie ve va\u0161em prohl\u00ed\u017ee\u010di:<\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace aspr\u00e1va soubor\u016f cookie vprohl\u00ed\u017ee\u010di Chrome<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookie adat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookie za \u00fa\u010delem odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily do va\u0161eho po\u010d\u00edta\u010de<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed aspr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed aspr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p>Pokud si v&nbsp;z\u00e1sad\u011b nep\u0159ejete m\u00edt \u017e\u00e1dn\u00e9 soubory cookie, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt soubor cookie ulo\u017een. M\u016f\u017eete se tak u&nbsp;ka\u017ed\u00e9ho jednotliv\u00e9ho souboru cookie rozhodnout, zda soubor cookie povol\u00edte, nebo ne. Sta\u017een\u00edm a&nbsp;instalac\u00ed tohoto z\u00e1suvn\u00e9ho modulu prohl\u00ed\u017ee\u010de na <a href=\"https:\/\/support.google.com\/ads\/answer\/7395996\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/support.google.com\/ads\/answer\/7395996<\/a> budou rovn\u011b\u017e deaktivov\u00e1ny v\u0161echny \u201ereklamn\u00ed soubory cookie\u201c. M\u011bjte na pam\u011bti, \u017ee deaktivac\u00ed t\u011bchto soubor\u016f cookie nezabr\u00e1n\u00edte zobrazov\u00e1n\u00ed reklam, ale pouze personalizovan\u00e9 reklam\u011b.   <\/p>\n<p>Pokud m\u00e1te \u00fa\u010det Google, m\u016f\u017eete na webov\u00e9 str\u00e1nce <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/adssettings.google.com\/authenticated<\/a> deaktivovat personalizovanou reklamu. I&nbsp;zde pak uvid\u00edte dal\u0161\u00ed reklamy, ty v\u0161ak ji\u017e nebudou p\u0159izp\u016fsobeny va\u0161im z\u00e1jm\u016fm. Nicm\u00e9n\u011b se reklamy zobrazuj\u00ed na z\u00e1klad\u011b n\u011bkolika faktor\u016f, jako je va\u0161e poloha, typ prohl\u00ed\u017ee\u010de a&nbsp;pou\u017eit\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy.  <\/p>\n<p>Jak\u00e9 \u00fadaje Google v&nbsp;z\u00e1sad\u011b shroma\u017e\u010fuje a&nbsp;k&nbsp;\u010demu tyto \u00fadaje pou\u017e\u00edv\u00e1, si m\u016f\u017eete p\u0159e\u010d\u00edst na <a href=\"https:\/\/www.google.com\/intl\/de\/policies\/privacy\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.google.com\/intl\/de\/policies\/privacy\/<\/a>.<\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f pro sledov\u00e1n\u00ed konverz\u00ed Google Ads (Google AdWords)<\/h2>\n<p>Jako online marketingov\u00e9 opat\u0159en\u00ed pou\u017e\u00edv\u00e1me Google Ads (d\u0159\u00edve Google AdWords) kpropagaci na\u0161ich produkt\u016f aslu\u017eeb. Chceme tak upozornit v\u00edce lid\u00ed na internetu na vysokou kvalitu na\u0161ich nab\u00eddek. Vr\u00e1mci na\u0161ich reklamn\u00edch opat\u0159en\u00ed prost\u0159ednictv\u00edm Google Ads pou\u017e\u00edv\u00e1me na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch sledov\u00e1n\u00ed konverz\u00ed spole\u010dnosti Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (\u201eGoogle\u201c). Pomoc\u00ed tohoto bezplatn\u00e9ho n\u00e1stroje pro sledov\u00e1n\u00ed m\u016f\u017eeme l\u00e9pe p\u0159izp\u016fsobit na\u0161i reklamn\u00ed nab\u00eddku va\u0161im z\u00e1jm\u016fm apot\u0159eb\u00e1m. Vn\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku se chceme podrobn\u011bji zab\u00fdvat t\u00edm, pro\u010d pou\u017e\u00edv\u00e1me sledov\u00e1n\u00ed konverz\u00ed, jak\u00e9 \u00fadaje jsou p\u0159itom ukl\u00e1d\u00e1ny ajak m\u016f\u017eete tomuto ukl\u00e1d\u00e1n\u00ed dat zabr\u00e1nit.<\/p>\n<h3>Co je sledov\u00e1n\u00ed konverz\u00ed Google Ads?<\/h3>\n<p>Google Ads (d\u0159\u00edve Google AdWords) je vlastn\u00ed online reklamn\u00ed syst\u00e9m spole\u010dnosti Google LLC. Jsme p\u0159esv\u011bd\u010deni okvalit\u011b na\u0161\u00ed nab\u00eddky achceme, aby na\u0161e webov\u00e9 str\u00e1nky poznalo co nejv\u00edce lid\u00ed. Vonline oblasti nab\u00edz\u00ed Google Ads nejlep\u0161\u00ed platformu. Samoz\u0159ejm\u011b chceme tak\u00e9 z\u00edskat p\u0159esn\u00fd p\u0159ehled ofaktoru n\u00e1klad\u016f av\u00fdnos\u016f na\u0161ich reklamn\u00edch akc\u00ed. Proto pou\u017e\u00edv\u00e1me n\u00e1stroj pro sledov\u00e1n\u00ed konverz\u00ed od Google Ads.    <\/p>\n<p>Co je to vlastn\u011b konverze? Ke konverzi doch\u00e1z\u00ed, kdy\u017e se z pouh\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka webu, kter\u00fd se zaj\u00edm\u00e1, stane n\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd jedn\u00e1. To se stane v\u017edy, kdy\u017e kliknete na na\u0161i reklamu a n\u00e1sledn\u011b provedete jinou akci, nap\u0159\u00edklad nav\u0161t\u00edv\u00edte n\u00e1\u0161 web. Pomoc\u00ed n\u00e1stroje pro sledov\u00e1n\u00ed konverz\u00ed od Googlu zaznamen\u00e1v\u00e1me, co se stane po kliknut\u00ed u\u017eivatele na na\u0161i reklamu Google Ads. M\u016f\u017eeme tak nap\u0159\u00edklad zjistit, zda jsou zakoupeny produkty, vyu\u017e\u00edv\u00e1ny slu\u017eby nebo zda se u\u017eivatel\u00e9 p\u0159ihl\u00e1sili k odb\u011bru na\u0161eho newsletteru.    <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me sledov\u00e1n\u00ed konverz\u00ed Google Ads na na\u0161em webu?<\/h3>\n<p>Pou\u017e\u00edv\u00e1me Google Ads, abychom na na\u0161i nab\u00eddku upozornili i na jin\u00fdch webech. C\u00edlem je, aby na\u0161e reklamn\u00ed kampan\u011b skute\u010dn\u011b oslovily jen ty lidi, kte\u0159\u00ed se o na\u0161e nab\u00eddky zaj\u00edmaj\u00ed. Pomoc\u00ed n\u00e1stroje pro sledov\u00e1n\u00ed konverz\u00ed vid\u00edme, kter\u00e1 kl\u00ed\u010dov\u00e1 slova, reklamy, reklamn\u00ed sestavy a kampan\u011b vedou k po\u017eadovan\u00fdm akc\u00edm z\u00e1kazn\u00edk\u016f. Vid\u00edme, kolik z\u00e1kazn\u00edk\u016f interaguje s na\u0161imi reklamami na za\u0159\u00edzen\u00ed a pot\u00e9 provede konverzi. D\u00edky t\u011bmto \u00fadaj\u016fm m\u016f\u017eeme vypo\u010d\u00edtat n\u00e1\u0161 pom\u011br n\u00e1klad\u016f a p\u0159\u00ednos\u016f, m\u011b\u0159it \u00fasp\u011b\u0161nost jednotliv\u00fdch reklamn\u00edch opat\u0159en\u00ed a n\u00e1sledn\u011b optimalizovat na\u0161e online marketingov\u00e9 aktivity. D\u00e1le m\u016f\u017eeme pomoc\u00ed z\u00edskan\u00fdch dat u\u010dinit n\u00e1\u0161 web pro v\u00e1s zaj\u00edmav\u011bj\u0161\u00edm a na\u0161i reklamn\u00ed nab\u00eddku je\u0161t\u011b individu\u00e1ln\u011bji p\u0159izp\u016fsobit va\u0161im pot\u0159eb\u00e1m.     <\/p>\n<h3>Jak\u00e9 \u00fadaje se ukl\u00e1daj\u00ed p\u0159i sledov\u00e1n\u00ed konverz\u00ed Google Ads?<\/h3>\n<p>Na na\u0161em webu jsme implementovali zna\u010dku pro sledov\u00e1n\u00ed konverz\u00ed nebo fragment k\u00f3du, abychom mohli l\u00e9pe analyzovat ur\u010dit\u00e9 akce u\u017eivatel\u016f. Pokud nyn\u00ed kliknete na jednu z na\u0161ich reklam Google Ads, ulo\u017e\u00ed se do va\u0161eho po\u010d\u00edta\u010de (v\u011bt\u0161inou v prohl\u00ed\u017ee\u010di) nebo mobiln\u00edho za\u0159\u00edzen\u00ed soubor cookie \u201eConversion\u201c z dom\u00e9ny Google. Soubory cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace do va\u0161eho po\u010d\u00edta\u010de.  <\/p>\n<p>Zde jsou \u00fadaje o nejd\u016fle\u017eit\u011bj\u0161\u00edch souborech cookies pro sledov\u00e1n\u00ed konverz\u00ed od Googlu:<\/p>\n<p>N\u00e1zev: Conversion<br \/>Hodnota: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211118171-7<br \/>\u00da\u010del: Tento soubor cookie ukl\u00e1d\u00e1 ka\u017edou konverzi, kterou na na\u0161\u00ed str\u00e1nce provedete pot\u00e9, co jste se k n\u00e1m dostali p\u0159es Google Ads.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: _gac<br \/>Hodnota: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE<br \/>\u00da\u010del: Jedn\u00e1 se o klasick\u00fd soubor cookie Google Analytics, kter\u00fd slou\u017e\u00ed k zaznamen\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch akc\u00ed na na\u0161em webu.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>Pozn\u00e1mka: Soubor cookie _gac se zd\u00e1 b\u00fdt aktivn\u00ed pouze ve spojen\u00ed s Google Analytics. V\u00fd\u0161e uveden\u00fd v\u00fd\u010det nen\u00ed vy\u010derp\u00e1vaj\u00edc\u00ed, proto\u017ee Google pro analytick\u00e9 vyhodnocov\u00e1n\u00ed opakovan\u011b pou\u017e\u00edv\u00e1 i jin\u00e9 soubory cookies. <\/p>\n<p>Jakmile na na\u0161em webu dokon\u010d\u00edte n\u011bjakou akci, Google soubor cookie rozpozn\u00e1 a ulo\u017e\u00ed va\u0161i akci jako takzvanou konverzi. Dokud budete surfovat na na\u0161em webu a platnost souboru cookie nevypr\u0161\u00ed, my a Google rozpozn\u00e1me, \u017ee jste k n\u00e1m p\u0159i\u0161li prost\u0159ednictv\u00edm na\u0161\u00ed reklamy Google Ads. Soubor cookie se na\u010dte a ode\u0161le zp\u011bt do Google Ads s \u00fadaji o konverzi. Je tak\u00e9 mo\u017en\u00e9, \u017ee se k m\u011b\u0159en\u00ed konverz\u00ed pou\u017e\u00edvaj\u00ed i jin\u00e9 soubory cookies. Sledov\u00e1n\u00ed konverz\u00ed Google Ads lze pomoc\u00ed Google Analytics je\u0161t\u011b vylep\u0161it a zdokonalit. U reklam, kter\u00e9 Google zobrazuje na r\u016fzn\u00fdch m\u00edstech na webu, se mohou pod na\u0161\u00ed dom\u00e9nou ukl\u00e1dat soubory cookies s n\u00e1zvem \u201e__gads\u201c nebo \u201e_gac\u201c. Od z\u00e1\u0159\u00ed 2017 se r\u016fzn\u00e9 informace o kampan\u00edch z analytics.js ukl\u00e1daj\u00ed do souboru cookie _gac. Soubor cookie ukl\u00e1d\u00e1 tyto \u00fadaje, jakmile nav\u0161t\u00edv\u00edte n\u011bkterou z na\u0161ich str\u00e1nek, pro kter\u00e9 bylo nastaveno automatick\u00e9 ozna\u010dov\u00e1n\u00ed \u0161t\u00edtky od Google Ads. Na rozd\u00edl od soubor\u016f cookies, kter\u00e9 se nastavuj\u00ed pro dom\u00e9ny Google, m\u016f\u017ee Google tyto soubory cookies pro konverze \u010d\u00edst pouze tehdy, kdy\u017e se nach\u00e1z\u00edte na na\u0161em webu. Neshroma\u017e\u010fujeme ani nez\u00edsk\u00e1v\u00e1me \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje. Od Googlu dost\u00e1v\u00e1me zpr\u00e1vu se statistick\u00fdmi vyhodnocen\u00edmi. Zjist\u00edme tak nap\u0159\u00edklad celkov\u00fd po\u010det u\u017eivatel\u016f, kte\u0159\u00ed klikli na na\u0161i reklamu, a vid\u00edme, kter\u00e1 reklamn\u00ed opat\u0159en\u00ed byla \u00fasp\u011b\u0161n\u00e1.           <\/p>\n<h3>Jak dlouho a kde se data ukl\u00e1daj\u00ed?<\/h3>\n<p>Na tomto m\u00edst\u011b bychom cht\u011bli upozornit, \u017ee nem\u00e1me \u017e\u00e1dn\u00fd vliv na to, jak Google shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje d\u00e1le pou\u017e\u00edv\u00e1. Podle Googlu jsou data \u0161ifrov\u00e1na a ukl\u00e1d\u00e1na na bezpe\u010dn\u00fdch serverech. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f platnost soubor\u016f cookies pro konverze vypr\u0161\u00ed po 30 dnech a nep\u0159ed\u00e1vaj\u00ed \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje. Soubory cookies s n\u00e1zvem \u201eConversion\u201c a \u201e_gac\u201c (kter\u00fd se pou\u017e\u00edv\u00e1 ve spojen\u00ed s Google Analytics) maj\u00ed datum vypr\u0161en\u00ed platnosti 3 m\u011bs\u00edce.   <\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>M\u00e1te mo\u017enost nez\u00fa\u010dastnit se sledov\u00e1n\u00ed konverz\u00ed od Google Ads. Pokud soubor cookie sledov\u00e1n\u00ed konverz\u00ed Google deaktivujete prost\u0159ednictv\u00edm sv\u00e9ho prohl\u00ed\u017ee\u010de, zablokujete sledov\u00e1n\u00ed konverz\u00ed. V tomto p\u0159\u00edpad\u011b nebudete v statistice n\u00e1stroje pro sledov\u00e1n\u00ed zohledn\u011bni. Nastaven\u00ed soubor\u016f cookies m\u016f\u017eete ve sv\u00e9m prohl\u00ed\u017ee\u010di kdykoli zm\u011bnit. U ka\u017ed\u00e9ho prohl\u00ed\u017ee\u010de to funguje trochu jinak. Zde najdete n\u00e1vod, jak spravovat soubory cookies ve sv\u00e9m prohl\u00ed\u017ee\u010di:     <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va soubor\u016f cookies v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookies a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookies za \u00fa\u010delem odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily do va\u0161eho po\u010d\u00edta\u010de<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookies<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookies<\/a><\/p>\n<p>Pokud si nep\u0159ejete m\u00edt \u017e\u00e1dn\u00e9 soubory cookies, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt soubor cookie ulo\u017een. M\u016f\u017eete se tak u ka\u017ed\u00e9ho jednotliv\u00e9ho souboru cookie rozhodnout, zda soubor cookie povol\u00edte, nebo ne. Sta\u017een\u00edm a instalac\u00ed tohoto z\u00e1suvn\u00e9ho modulu prohl\u00ed\u017ee\u010de na <a href=\"https:\/\/support.google.com\/ads\/answer\/7395996\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/support.google.com\/ads\/answer\/7395996<\/a> se rovn\u011b\u017e deaktivuj\u00ed v\u0161echny \u201ereklamn\u00ed soubory cookies\u201c. M\u011bjte na pam\u011bti, \u017ee deaktivac\u00ed t\u011bchto soubor\u016f cookies nezabr\u00e1n\u00edte zobrazov\u00e1n\u00ed reklam, ale pouze personalizovan\u00e9 reklam\u011b.   <\/p>\n<p>Prost\u0159ednictv\u00edm certifikace pro americko-evropskou dohodu o ochran\u011b osobn\u00edch \u00fadaj\u016f \u201ePrivacy Shield\u201c mus\u00ed americk\u00fd koncern Google LLC dodr\u017eovat z\u00e1kony o ochran\u011b osobn\u00edch \u00fadaj\u016f platn\u00e9 v EU. Pokud se chcete dozv\u011bd\u011bt v\u00edce o ochran\u011b osobn\u00edch \u00fadaj\u016f u Googlu, doporu\u010dujeme v\u00e1m v\u0161eobecn\u00e9 z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f od Googlu: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>. <\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Facebooku<\/h2>\n<p>Na na\u0161em webu pou\u017e\u00edv\u00e1me vybran\u00e9 n\u00e1stroje Facebook od Facebooku. Facebook je soci\u00e1ln\u00ed s\u00ed\u0165 spole\u010dnosti Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Pomoc\u00ed t\u011bchto n\u00e1stroj\u016f v\u00e1m a lidem, kte\u0159\u00ed se zaj\u00edmaj\u00ed o na\u0161e produkty a slu\u017eby, m\u016f\u017eeme nab\u00eddnout tu nejlep\u0161\u00ed mo\u017enou nab\u00eddku. N\u00ed\u017ee uv\u00e1d\u00edme p\u0159ehled r\u016fzn\u00fdch n\u00e1stroj\u016f Facebook, kter\u00e9 \u00fadaje se odes\u00edlaj\u00ed na Facebook a jak m\u016f\u017eete tyto \u00fadaje smazat.<\/p>\n<h3>Co jsou n\u00e1stroje Facebook?<\/h3>\n<p>Krom\u011b mnoha jin\u00fdch produkt\u016f nab\u00edz\u00ed Facebook i takzvan\u00e9 \u201eFacebook Business Tools\u201c. To je ofici\u00e1ln\u00ed ozna\u010den\u00ed od Facebooku. Proto\u017ee je ale tento pojem m\u00e1lo zn\u00e1m\u00fd, rozhodli jsme se je naz\u00fdvat pouze n\u00e1stroje Facebook. Mezi n\u011b pat\u0159\u00ed mimo jin\u00e9:   <\/p>\n<ul>\n<li>Facebook Pixel<\/li>\n<li>soci\u00e1ln\u00ed pluginy (jako nap\u0159. tla\u010d\u00edtko \u201eTo se mi l\u00edb\u00ed\u201c nebo \u201eSd\u00edlet\u201c)<\/li>\n<li>Facebook Login<\/li>\n<li>Account Kit<\/li>\n<li>API (rozhran\u00ed pro programov\u00e1n\u00ed aplikac\u00ed)<\/li>\n<li>SDK (sada programovac\u00edch n\u00e1stroj\u016f)<\/li>\n<li>Integrace platformy<\/li>\n<li>Pluginy<\/li>\n<li>K\u00f3dy<\/li>\n<li>Specifikace<\/li>\n<li>Dokumentace<\/li>\n<li>Technologie a slu\u017eby<\/li>\n<\/ul>\n<p>Prost\u0159ednictv\u00edm t\u011bchto n\u00e1stroj\u016f roz\u0161i\u0159uje Facebook slu\u017eby a m\u00e1 mo\u017enost z\u00edsk\u00e1vat informace o aktivit\u00e1ch u\u017eivatel\u016f mimo Facebook.<\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me n\u00e1stroje Facebook na na\u0161em webu?<\/h3>\n<p>Chceme na\u0161e slu\u017eby a produkty ukazovat pouze lidem, kte\u0159\u00ed se o n\u011b skute\u010dn\u011b zaj\u00edmaj\u00ed. Pomoc\u00ed reklam (Facebook Ads) m\u016f\u017eeme p\u0159esn\u011b tyto lidi oslovit. Aby se u\u017eivatel\u016fm mohla zobrazovat vhodn\u00e1 reklama, pot\u0159ebuje ale Facebook informace o p\u0159\u00e1n\u00edch a pot\u0159eb\u00e1ch lid\u00ed. Spole\u010dnosti jsou tak poskytov\u00e1ny informace o chov\u00e1n\u00ed u\u017eivatel\u016f (a kontaktn\u00ed \u00fadaje) na na\u0161em webu. D\u00edky tomu Facebook shroma\u017e\u010fuje lep\u0161\u00ed u\u017eivatelsk\u00e1 data a m\u016f\u017ee z\u00e1jemc\u016fm zobrazovat vhodnou reklamu na na\u0161e produkty, resp. slu\u017eby. N\u00e1stroje tak umo\u017e\u0148uj\u00ed reklamn\u00ed kampan\u011b \u0161it\u00e9 na m\u00edru na Facebooku.     <\/p>\n<p>Data o va\u0161em chov\u00e1n\u00ed na na\u0161em webu naz\u00fdv\u00e1 Facebook \u201eEvent-Data\u201c. Ty se pou\u017e\u00edvaj\u00ed i pro m\u011b\u0159ic\u00ed a analytick\u00e9 slu\u017eby. Facebook tak m\u016f\u017ee na\u0161\u00edm jm\u00e9nem vytv\u00e1\u0159et \u201ezpr\u00e1vy o kampan\u00edch\u201c o \u00fa\u010dinnosti na\u0161ich reklamn\u00edch kampan\u00ed. D\u00e1le z\u00edsk\u00e1v\u00e1me prost\u0159ednictv\u00edm anal\u00fdz lep\u0161\u00ed p\u0159ehled o tom, jak pou\u017e\u00edv\u00e1te na\u0161e slu\u017eby, web nebo produkty. D\u00edky tomu optimalizujeme pomoc\u00ed n\u011bkter\u00fdch z t\u011bchto n\u00e1stroj\u016f va\u0161i u\u017eivatelskou zku\u0161enost na na\u0161em webu. Nap\u0159\u00edklad m\u016f\u017eete pomoc\u00ed soci\u00e1ln\u00edch plugin\u016f sd\u00edlet obsah na na\u0161\u00ed str\u00e1nce p\u0159\u00edmo na Facebooku.     <\/p>\n<h3>Jak\u00e9 \u00fadaje se ukl\u00e1daj\u00ed n\u00e1stroji Facebook?<\/h3>\n<p>Pou\u017e\u00edv\u00e1n\u00edm jednotliv\u00fdch n\u00e1stroj\u016f Facebook mohou b\u00fdt na Facebook odes\u00edl\u00e1ny osobn\u00ed \u00fadaje (\u00fadaje o z\u00e1kazn\u00edc\u00edch). V z\u00e1vislosti na pou\u017e\u00edvan\u00fdch n\u00e1stroj\u00edch mohou b\u00fdt odes\u00edl\u00e1ny \u00fadaje o z\u00e1kazn\u00edc\u00edch, jako je jm\u00e9no, adresa, telefonn\u00ed \u010d\u00edslo a IP adresa. <\/p>\n<p>Facebook pou\u017e\u00edv\u00e1 tyto informace k porovn\u00e1n\u00ed dat s vlastn\u00edmi daty, kter\u00e9 o v\u00e1s m\u00e1 (pokud jste \u010dlenem Facebooku). P\u0159ed odesl\u00e1n\u00edm \u00fadaj\u016f o z\u00e1kazn\u00edc\u00edch na Facebook prob\u00edh\u00e1 takzvan\u00fd \u201ehashing\u201c. To znamen\u00e1, \u017ee libovoln\u011b velk\u00e1 datov\u00e1 sada je transformov\u00e1na do \u0159et\u011bzce znak\u016f. To slou\u017e\u00ed i k \u0161ifrov\u00e1n\u00ed dat.   <\/p>\n<p>Krom\u011b kontaktn\u00edch \u00fadaj\u016f se p\u0159ed\u00e1vaj\u00ed i \u201eEvent-Data\u201c. Pod pojmem \u201eEvent-Data\u201c se rozum\u00ed ty informace, kter\u00e9 o v\u00e1s z\u00edsk\u00e1me na na\u0161em webu. Nap\u0159\u00edklad, kter\u00e9 podstr\u00e1nky nav\u0161t\u00edv\u00edte nebo kter\u00e9 produkty si u n\u00e1s koup\u00edte. Facebook nesd\u00edl\u00ed z\u00edskan\u00e9 informace s t\u0159et\u00edmi stranami (jako nap\u0159\u00edklad inzerenty), pokud k tomu nem\u00e1 v\u00fdslovn\u00e9 povolen\u00ed nebo k tomu nen\u00ed pr\u00e1vn\u011b povinen. \u201eEvent-Data\u201c mohou b\u00fdt tak\u00e9 spojeny s kontaktn\u00edmi \u00fadaji. D\u00edky tomu m\u016f\u017ee Facebook nab\u00edzet lep\u0161\u00ed personalizovanou reklamu. Po ji\u017e zm\u00edn\u011bn\u00e9m procesu porovn\u00e1n\u00ed Facebook kontaktn\u00ed \u00fadaje op\u011bt sma\u017ee.      <\/p>\n<p>Aby mohl Facebook zobrazovat optimalizovan\u00e9 reklamy, pou\u017e\u00edv\u00e1 Event-Data pouze tehdy, kdy\u017e jsou slou\u010deny s jin\u00fdmi daty (kter\u00e9 byly Facebookem shrom\u00e1\u017ed\u011bny jin\u00fdm zp\u016fsobem). Tato Event-Data pou\u017e\u00edv\u00e1 Facebook i pro bezpe\u010dnostn\u00ed, ochrann\u00e9, v\u00fdvojov\u00e9 a v\u00fdzkumn\u00e9 \u00fa\u010dely. Mnoh\u00e9 z t\u011bchto dat jsou na Facebook p\u0159en\u00e1\u0161eny prost\u0159ednictv\u00edm soubor\u016f cookies. Soubory cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed dat, resp. informac\u00ed v prohl\u00ed\u017ee\u010d\u00edch. V z\u00e1vislosti na pou\u017e\u00edvan\u00fdch n\u00e1stroj\u00edch a v z\u00e1vislosti na tom, zda jste \u010dlenem Facebooku, se ve va\u0161em prohl\u00ed\u017ee\u010di vytvo\u0159\u00ed r\u016fzn\u00fd po\u010det soubor\u016f cookies. V popisech jednotliv\u00fdch n\u00e1stroj\u016f Facebook se podrobn\u011bji zab\u00fdv\u00e1me jednotliv\u00fdmi soubory cookies Facebooku. V\u0161eobecn\u00e9 informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies Facebooku se dozv\u00edte tak\u00e9 na <a href=\"https:\/\/www.facebook.com\/policies\/cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/policies\/cookies<\/a>.      <\/p>\n<h3>Jak dlouho a kde se data ukl\u00e1daj\u00ed?<\/h3>\n<p>Facebook v z\u00e1sad\u011b ukl\u00e1d\u00e1 data, dokud je nepot\u0159ebuje pro sv\u00e9 vlastn\u00ed slu\u017eby a produkty Facebooku. Facebook m\u00e1 po cel\u00e9m sv\u011bt\u011b rozm\u00edst\u011bny servery, kde jsou va\u0161e data ukl\u00e1d\u00e1na. \u00dadaje o z\u00e1kazn\u00edc\u00edch jsou ale po porovn\u00e1n\u00ed s vlastn\u00edmi u\u017eivatelsk\u00fdmi \u00fadaji smaz\u00e1ny do 48 hodin.  <\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>V souladu s obecn\u00fdm na\u0159\u00edzen\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f m\u00e1te pr\u00e1vo na informace, opravu, p\u0159enositelnost a smaz\u00e1n\u00ed va\u0161ich dat.<\/p>\n<p>Kompletn\u00ed smaz\u00e1n\u00ed dat prob\u011bhne pouze tehdy, kdy\u017e kompletn\u011b sma\u017eete sv\u016fj \u00fa\u010det na Facebooku. A takto funguje smaz\u00e1n\u00ed va\u0161eho \u00fa\u010dtu na Facebooku: <\/p>\n<p>1) Klikn\u011bte vpravo na Facebooku na Nastaven\u00ed.<\/p>\n<p>2) N\u00e1sledn\u011b klikn\u011bte v lev\u00e9m sloupci na \u201eVa\u0161e informace na Facebooku\u201c.<\/p>\n<p>3) Nyn\u00ed klikn\u011bte na \u201eDeaktivace a smaz\u00e1n\u00ed\u201c.<\/p>\n<p>4) Vyberte nyn\u00ed \u201eSmazat \u00fa\u010det\u201c a klikn\u011bte pak na \u201ePokra\u010dovat a smazat \u00fa\u010det\u201c<\/p>\n<p>5) Zadejte nyn\u00ed sv\u00e9 heslo, klikn\u011bte na \u201ePokra\u010dovat\u201c a pak na \u201eSmazat \u00fa\u010det\u201c<\/p>\n<p>Ukl\u00e1d\u00e1n\u00ed dat, kter\u00e1 Facebook z\u00edsk\u00e1v\u00e1 prost\u0159ednictv\u00edm na\u0161\u00ed str\u00e1nky, prob\u00edh\u00e1 mimo jin\u00e9 prost\u0159ednictv\u00edm soubor\u016f cookies (nap\u0159. u soci\u00e1ln\u00edch plugin\u016f). Ve sv\u00e9m prohl\u00ed\u017ee\u010di m\u016f\u017eete jednotliv\u00e9 nebo v\u0161echny soubory cookies deaktivovat, smazat nebo spravovat. V z\u00e1vislosti na tom, jak\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, to funguje r\u016fzn\u00fdm zp\u016fsobem. N\u00e1sleduj\u00edc\u00ed n\u00e1vody ukazuj\u00ed, jak m\u016f\u017eete spravovat soubory cookies ve sv\u00e9m prohl\u00ed\u017ee\u010di:   <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va soubor\u016f cookies v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookies a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookies za \u00fa\u010delem odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily do va\u0161eho po\u010d\u00edta\u010de<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookies<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookies<\/a><\/p>\n<p>Pokud si nep\u0159ejete m\u00edt \u017e\u00e1dn\u00e9 soubory cookies, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt soubor cookie ulo\u017een. M\u016f\u017eete se tak u ka\u017ed\u00e9ho jednotliv\u00e9ho souboru cookie rozhodnout, zda jej povol\u00edte, nebo ne. <\/p>\n<p>Facebook je aktivn\u00edm \u00fa\u010dastn\u00edkem r\u00e1mce EU-U.S. Privacy Shield Framework, \u010d\u00edm\u017e je regulov\u00e1n spr\u00e1vn\u00fd a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch \u00fadaj\u016f. V\u00edce informac\u00ed o tom najdete na <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC\" target=\"_blank\" rel=\"follow noopener noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC<\/a>. Douf\u00e1me, \u017ee jsme v\u00e1m p\u0159ibl\u00ed\u017eili nejd\u016fle\u017eit\u011bj\u0161\u00ed informace o pou\u017e\u00edv\u00e1n\u00ed a zpracov\u00e1n\u00ed dat prost\u0159ednictv\u00edm n\u00e1stroj\u016f Facebook. Pokud se chcete dozv\u011bd\u011bt v\u00edce o tom, jak Facebook pou\u017e\u00edv\u00e1 va\u0161e data, doporu\u010dujeme v\u00e1m z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed dat na <a href=\"https:\/\/www.facebook.com\/about\/privacy\/update\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/about\/privacy\/update<\/a>.   <\/p>\n<h2>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f soci\u00e1ln\u00edch plugin\u016f Facebooku<\/h2>\n<p>Na na\u0161em webu jsou zabudov\u00e1ny takzvan\u00e9 soci\u00e1ln\u00ed pluginy spole\u010dnosti Facebook Inc. Tyto buttony pozn\u00e1te podle klasick\u00e9ho loga Facebooku, jako je button \u201eTo se mi l\u00edb\u00ed\u201c (ruka se zdvi\u017een\u00fdm palcem) nebo podle jednozna\u010dn\u00e9ho ozna\u010den\u00ed \u201eFacebook Plug-in\u201c. Soci\u00e1ln\u00ed plugin je mal\u00e1 \u010d\u00e1st Facebooku, kter\u00e1 je integrov\u00e1na do na\u0161\u00ed str\u00e1nky. Ka\u017ed\u00fd plugin m\u00e1 vlastn\u00ed funkci. Nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 funkce jsou zn\u00e1m\u00e9 buttony \u201eTo se mi l\u00edb\u00ed\u201c a \u201eSd\u00edlet\u201c.     <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed soci\u00e1ln\u00ed pluginy jsou nab\u00edzeny Facebookem:<\/p>\n<ul>\n<li>Button \u201eUlo\u017eit\u201c<\/li>\n<li>Button \u201eTo se mi l\u00edb\u00ed\u201c, Sd\u00edlet, Odeslat a Cit\u00e1t<\/li>\n<li>Plugin str\u00e1nky<\/li>\n<li>Koment\u00e1\u0159e<\/li>\n<li>Plugin Messengeru<\/li>\n<li>Vlo\u017een\u00e9 p\u0159\u00edsp\u011bvky a p\u0159ehr\u00e1va\u010d videa<\/li>\n<li>Plugin skupiny<\/li>\n<\/ul>\n<p>Na <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/developers.facebook.com\/docs\/plugins<\/a> z\u00edsk\u00e1te bli\u017e\u0161\u00ed informace o tom, jak se jednotliv\u00e9 pluginy pou\u017e\u00edvaj\u00ed. Soci\u00e1ln\u00ed pluginy vyu\u017e\u00edv\u00e1me jednak proto, abychom v\u00e1m nab\u00eddli lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek na na\u0161\u00ed str\u00e1nce, jednak proto, \u017ee Facebook m\u016f\u017ee d\u00edky tomu optimalizovat na\u0161e reklamy. <\/p>\n<p>Pokud m\u00e1te \u00fa\u010det na Facebooku nebo jste <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"follow noopener noreferrer\">facebook.com<\/a> ji\u017e n\u011bkdy nav\u0161t\u00edvili, Facebook ji\u017e do va\u0161eho prohl\u00ed\u017ee\u010de ulo\u017eil alespo\u0148 jeden soubor cookie. V tomto p\u0159\u00edpad\u011b v\u00e1\u0161 prohl\u00ed\u017ee\u010d prost\u0159ednictv\u00edm tohoto souboru cookie odes\u00edl\u00e1 informace na Facebook, jakmile nav\u0161t\u00edv\u00edte na\u0161i str\u00e1nku, resp. interagujete se soci\u00e1ln\u00edmi pluginy (nap\u0159. buttonem \u201eTo se mi l\u00edb\u00ed\u201c). <\/p>\n<p>Z\u00edskan\u00e9 informace jsou do 90 dn\u016f op\u011bt smaz\u00e1ny, resp. anonymizov\u00e1ny. Podle Facebooku pat\u0159\u00ed k t\u011bmto \u00fadaj\u016fm va\u0161e IP adresa, kterou webovou str\u00e1nku jste nav\u0161t\u00edvili, datum, \u010das a dal\u0161\u00ed informace, kter\u00e9 se t\u00fdkaj\u00ed va\u0161eho prohl\u00ed\u017ee\u010de. <\/p>\n<p>Abyste zabr\u00e1nili tomu, aby Facebook b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy na na\u0161em webu shroma\u017e\u010foval mnoho dat a spojoval je s daty Facebooku, mus\u00edte se b\u011bhem n\u00e1v\u0161t\u011bvy webu z Facebooku odhl\u00e1sit (odhl\u00e1sit se).<\/p>\n<p>Pokud nejste p\u0159ihl\u00e1\u0161eni na Facebooku nebo nem\u00e1te facebookov\u00fd \u00fa\u010det, v\u00e1\u0161 prohl\u00ed\u017ee\u010d odes\u00edl\u00e1 na Facebook m\u00e9n\u011b informac\u00ed, proto\u017ee m\u00e1te m\u00e9n\u011b facebookov\u00fdch cookies. Nicm\u00e9n\u011b, data jako nap\u0159\u00edklad va\u0161e IP adresa nebo jakou webovou str\u00e1nku nav\u0161t\u011bvujete, mohou b\u00fdt na Facebook p\u0159enesena. Chceme v\u00fdslovn\u011b upozornit, \u017ee o p\u0159esn\u00e9m obsahu dat nem\u00e1me p\u0159esn\u00e9 informace. Sna\u017e\u00edme se v\u00e1s ale podle na\u0161eho aktu\u00e1ln\u00edho stavu v\u011bdomost\u00ed co nejl\u00e9pe pou\u010dit o zpracov\u00e1n\u00ed dat. Jak Facebook data pou\u017e\u00edv\u00e1, si m\u016f\u017eete tak\u00e9 p\u0159e\u010d\u00edst v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti na <a href=\"https:\/\/www.facebook.com\/about\/privacy\/update\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/about\/privacy\/update<\/a>.    <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed cookies se ve va\u0161em prohl\u00ed\u017ee\u010di minim\u00e1ln\u011b nastav\u00ed, pokud nav\u0161t\u00edv\u00edte webovou str\u00e1nku se soci\u00e1ln\u00edmi pluginy od Facebooku:<\/p>\n<p>N\u00e1zev: dpr<br \/>Hodnota: nen\u00ed uvedena<br \/>\u00da\u010del pou\u017eit\u00ed: Tento cookie se pou\u017e\u00edv\u00e1, aby soci\u00e1ln\u00ed pluginy na na\u0161\u00ed webov\u00e9 str\u00e1nce fungovaly.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>N\u00e1zev: fr<br \/>Hodnota: 0jieyh4211118171c2GnlufEJ9..Bde09j\u20261.0.Bde09j<br \/>\u00da\u010del pou\u017eit\u00ed: I tento cookie je nutn\u00fd, aby pluginy bezvadn\u011b fungovaly.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>Pozn\u00e1mka: Tyto cookies byly nastaveny po testu, i kdy\u017e nejste \u010dlenem Facebooku.<\/p>\n<p>Pokud jste p\u0159ihl\u00e1\u0161eni na Facebooku, m\u016f\u017eete si sami zm\u011bnit nastaven\u00ed pro reklamn\u00ed inzer\u00e1ty na <a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>. Pokud nejste u\u017eivatelem Facebooku, m\u016f\u017eete na <a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a> z\u00e1sadn\u011b spravovat va\u0161i online reklamu zalo\u017eenou na pou\u017e\u00edv\u00e1n\u00ed. Tam m\u00e1te mo\u017enost poskytovatele deaktivovat, resp. aktivovat. <\/p>\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o ochran\u011b osobn\u00edch \u00fadaj\u016f Facebooku, doporu\u010dujeme v\u00e1m vlastn\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti na <a href=\"https:\/\/www.facebook.com\/policy.php?tip=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/policy.php<\/a>.<\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Facebook Login<\/h2>\n<p>Na na\u0161\u00ed str\u00e1nce jsme integrovali praktick\u00fd Facebook Login. Tak se u n\u00e1s m\u016f\u017eete jednodu\u0161e p\u0159ihl\u00e1sit pomoc\u00ed va\u0161eho facebookov\u00e9ho \u00fa\u010dtu, ani\u017e byste si museli zakl\u00e1dat dal\u0161\u00ed u\u017eivatelsk\u00fd \u00fa\u010det. Pokud se rozhodnete prov\u00e9st va\u0161i registraci p\u0159es Facebook Login, budete p\u0159esm\u011brov\u00e1ni na soci\u00e1ln\u00ed s\u00ed\u0165 Facebook. Tam prob\u011bhne p\u0159ihl\u00e1\u0161en\u00ed pomoc\u00ed va\u0161ich facebookov\u00fdch u\u017eivatelsk\u00fdch dat. T\u00edmto postupem p\u0159ihl\u00e1\u0161en\u00ed se data o v\u00e1s, resp. o va\u0161em u\u017eivatelsk\u00e9m chov\u00e1n\u00ed ukl\u00e1daj\u00ed a odes\u00edlaj\u00ed na Facebook.    <\/p>\n<p>Pro ulo\u017een\u00ed dat pou\u017e\u00edv\u00e1 Facebook r\u016fzn\u00e9 cookies. V n\u00e1sleduj\u00edc\u00edm textu v\u00e1m uk\u00e1\u017eeme nejd\u016fle\u017eit\u011bj\u0161\u00ed cookies, kter\u00e9 se ve va\u0161em prohl\u00ed\u017ee\u010di nastav\u00ed, resp. ji\u017e existuj\u00ed, pokud se na na\u0161\u00ed str\u00e1nce p\u0159ihl\u00e1s\u00edte p\u0159es Facebook Login: <\/p>\n<p>N\u00e1zev: fr<br \/>Hodnota: 0jieyh4c2GnlufEJ9..Bde09j\u20261.0.Bde09j<br \/>\u00da\u010del pou\u017eit\u00ed: Tento cookie se pou\u017e\u00edv\u00e1, aby soci\u00e1ln\u00ed plugin na na\u0161\u00ed webov\u00e9 str\u00e1nce fungoval co nejl\u00e9pe.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: datr<br \/>Hodnota: 4Jh7XUA2211118171SEmPsSfzCOO4JFFl<br \/>\u00da\u010del pou\u017eit\u00ed: Facebook nastav\u00ed cookie \u201edatr\u201c, kdy\u017e webov\u00fd prohl\u00ed\u017ee\u010d p\u0159istupuje na facebook.com, a tento cookie pom\u00e1h\u00e1 identifikovat p\u0159ihla\u0161ovac\u00ed aktivity a chr\u00e1nit u\u017eivatele.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech<\/p>\n<p>N\u00e1zev: _js_datr<br \/>Hodnota: deleted<br \/>\u00da\u010del pou\u017eit\u00ed: Tento session cookie nastavuje Facebook pro \u00fa\u010dely sledov\u00e1n\u00ed, i kdy\u017e nem\u00e1te facebookov\u00fd \u00fa\u010det nebo jste odhl\u00e1\u0161eni.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>Pozn\u00e1mka: Uveden\u00e9 cookies jsou jen mal\u00fd v\u00fdb\u011br cookies, kter\u00e9 m\u00e1 Facebook k dispozici. Dal\u0161\u00ed cookies jsou nap\u0159\u00edklad _fbp, sb nebo wd. \u00dapln\u00fd v\u00fd\u010det nen\u00ed mo\u017en\u00fd, proto\u017ee Facebook m\u00e1 k dispozici velk\u00e9 mno\u017estv\u00ed cookies a pou\u017e\u00edv\u00e1 je variabiln\u011b.  <\/p>\n<p>Facebook Login v\u00e1m na jedn\u00e9 stran\u011b nab\u00edz\u00ed rychl\u00fd a jednoduch\u00fd proces registrace, na druh\u00e9 stran\u011b tak m\u00e1me mo\u017enost sd\u00edlet data s Facebookem. T\u00edm m\u016f\u017eeme na\u0161i nab\u00eddku a na\u0161e reklamn\u00ed akce l\u00e9pe p\u0159izp\u016fsobit va\u0161im z\u00e1jm\u016fm a pot\u0159eb\u00e1m. Data, kter\u00e1 t\u00edmto zp\u016fsobem od Facebooku obdr\u017e\u00edme, jsou ve\u0159ejn\u00e1 data jako  <\/p>\n<ul>\n<li>va\u0161e jm\u00e9no na Facebooku<\/li>\n<li>v\u00e1\u0161 profilov\u00fd obr\u00e1zek<\/li>\n<li>ulo\u017een\u00e1 e-mailov\u00e1 adresa<\/li>\n<li>seznamy p\u0159\u00e1tel<\/li>\n<li>\u00fadaje o tla\u010d\u00edtk\u00e1ch (nap\u0159. tla\u010d\u00edtko \u201eTo se mi l\u00edb\u00ed\u201c)<\/li>\n<li>datum narozen\u00ed<\/li>\n<li>jazyk<\/li>\n<li>bydli\u0161t\u011b<\/li>\n<\/ul>\n<p>Na opl\u00e1tku poskytujeme Facebooku informace o va\u0161ich aktivit\u00e1ch na na\u0161\u00ed webov\u00e9 str\u00e1nce. To jsou mimo jin\u00e9 informace o va\u0161em pou\u017e\u00edvan\u00e9m koncov\u00e9m za\u0159\u00edzen\u00ed, kter\u00e9 podstr\u00e1nky u n\u00e1s nav\u0161t\u011bvujete nebo kter\u00e9 produkty jste u n\u00e1s zakoupili. <\/p>\n<p>Pou\u017e\u00edv\u00e1n\u00edm Facebook Login souhlas\u00edte se zpracov\u00e1n\u00edm dat. Tento souhlas m\u016f\u017eete kdykoli odvolat. Pokud se chcete dozv\u011bd\u011bt v\u00edce informac\u00ed o zpracov\u00e1n\u00ed dat ze strany Facebooku, doporu\u010dujeme v\u00e1m prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Facebooku na <a href=\"https:\/\/de-de.facebook.com\/policy.php?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/de-de.facebook.com\/policy.php<\/a>.  <\/p>\n<p>Pokud jste p\u0159ihl\u00e1\u0161eni na Facebooku, m\u016f\u017eete si sami zm\u011bnit nastaven\u00ed pro reklamn\u00ed inzer\u00e1ty na <a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>.<\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Instagramu<\/h2>\n<p>Na na\u0161\u00ed webov\u00e9 str\u00e1nce m\u00e1me zabudovan\u00e9 funkce Instagramu. Instagram je platforma soci\u00e1ln\u00edch m\u00e9di\u00ed spole\u010dnosti Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram je od roku 2012 dce\u0159inou spole\u010dnost\u00ed Facebook Inc. a pat\u0159\u00ed k produkt\u016fm Facebooku. Zabudov\u00e1n\u00ed obsahu Instagramu na na\u0161\u00ed webov\u00e9 str\u00e1nce se naz\u00fdv\u00e1 Embedding. T\u00edm v\u00e1m m\u016f\u017eeme p\u0159\u00edmo na na\u0161\u00ed webov\u00e9 str\u00e1nce zobrazovat obsah jako tla\u010d\u00edtka, fotografie nebo videa z Instagramu. Pokud otev\u0159ete webov\u00e9 str\u00e1nky na\u0161\u00ed webov\u00e9 prezentace, kter\u00e9 maj\u00ed integrovanou funkci Instagramu, budou data odesl\u00e1na, ulo\u017eena a zpracov\u00e1na na Instagramu. Instagram pou\u017e\u00edv\u00e1 stejn\u00e9 syst\u00e9my a technologie jako Facebook. Va\u0161e data jsou tak zpracov\u00e1v\u00e1na nap\u0159\u00ed\u010d v\u0161emi spole\u010dnostmi Facebooku.        <\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm textu v\u00e1m chceme poskytnout p\u0159esn\u011bj\u0161\u00ed vhled do toho, pro\u010d Instagram sb\u00edr\u00e1 data, o jak\u00e1 data se jedn\u00e1 a jak m\u016f\u017eete zpracov\u00e1n\u00ed dat do zna\u010dn\u00e9 m\u00edry kontrolovat. Proto\u017ee Instagram pat\u0159\u00ed k Facebook Inc., \u010derp\u00e1me na\u0161e informace jednak ze sm\u011brnic Instagramu, na druh\u00e9 stran\u011b ale tak\u00e9 ze samotn\u00fdch z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f Facebooku.  <\/p>\n<h3>Co je Instagram?<\/h3>\n<p>Instagram je jedna z nejzn\u00e1m\u011bj\u0161\u00edch s\u00edt\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed na sv\u011bt\u011b. Instagram kombinuje v\u00fdhody blogu s v\u00fdhodami audiovizu\u00e1ln\u00edch platforem jako YouTube nebo Vimeo. M\u016f\u017eete na \u201eInsta\u201c (jak mnoz\u00ed u\u017eivatel\u00e9 platformu famili\u00e1rn\u011b naz\u00fdvaj\u00ed) nahr\u00e1vat fotografie a kr\u00e1tk\u00e1 videa, upravovat je pomoc\u00ed r\u016fzn\u00fdch filtr\u016f a tak\u00e9 je \u0161\u00ed\u0159it v jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. A pokud sami nechcete b\u00fdt aktivn\u00ed, m\u016f\u017eete jen sledovat jin\u00e9 zaj\u00edmav\u00e9 u\u017eivatele.   <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Instagram na na\u0161\u00ed webov\u00e9 str\u00e1nce?<\/h3>\n<p>Instagram je ta platforma soci\u00e1ln\u00edch m\u00e9di\u00ed, kter\u00e1 v posledn\u00edch letech opravdu vyst\u0159elila. A samoz\u0159ejm\u011b jsme na tento boom reagovali i my. Chceme, abyste se na na\u0161\u00ed webov\u00e9 str\u00e1nce c\u00edtili co nejl\u00e9pe. Proto je pro n\u00e1s pestr\u00e9 zpracov\u00e1n\u00ed na\u0161eho obsahu samoz\u0159ejmost\u00ed. Prost\u0159ednictv\u00edm zabudovan\u00fdch funkc\u00ed Instagramu m\u016f\u017eeme n\u00e1\u0161 obsah obohatit o u\u017eite\u010dn\u00fd, z\u00e1bavn\u00fd nebo nap\u00ednav\u00fd obsah ze sv\u011bta Instagramu. Proto\u017ee je Instagram dce\u0159inou spole\u010dnost\u00ed Facebooku, mohou n\u00e1m b\u00fdt shrom\u00e1\u017ed\u011bn\u00e1 data u\u017eite\u010dn\u00e1 i pro personalizovanou reklamu na Facebooku. Tak dostanou na\u0161e reklamn\u00ed inzer\u00e1ty jen lid\u00e9, kte\u0159\u00ed se opravdu zaj\u00edmaj\u00ed o na\u0161e produkty nebo slu\u017eby.      <\/p>\n<p>Instagram vyu\u017e\u00edv\u00e1 shrom\u00e1\u017ed\u011bn\u00e1 data tak\u00e9 pro \u00fa\u010dely m\u011b\u0159en\u00ed a anal\u00fdzy. Dost\u00e1v\u00e1me souhrnn\u00e9 statistiky a tak v\u00edce vhledu do va\u0161ich p\u0159\u00e1n\u00ed a z\u00e1jm\u016f. Je d\u016fle\u017eit\u00e9 zm\u00ednit, \u017ee tyto zpr\u00e1vy v\u00e1s osobn\u011b neidentifikuj\u00ed.  <\/p>\n<h3>Jak\u00e1 data jsou Instagramem ukl\u00e1d\u00e1na?<\/h3>\n<p>Pokud naraz\u00edte na jednu z na\u0161ich str\u00e1nek, kter\u00e9 maj\u00ed zabudovan\u00e9 funkce Instagramu (jako obr\u00e1zky Instagramu nebo pluginy), v\u00e1\u0161 prohl\u00ed\u017ee\u010d se automaticky spoj\u00ed se servery Instagramu. P\u0159itom jsou data odesl\u00e1na, ulo\u017eena a zpracov\u00e1na na Instagramu. A to nez\u00e1visle na tom, zda m\u00e1te instagramov\u00fd \u00fa\u010det nebo ne. K tomu pat\u0159\u00ed informace o na\u0161\u00ed webov\u00e9 str\u00e1nce, o va\u0161em po\u010d\u00edta\u010di, o proveden\u00fdch n\u00e1kupech, o reklamn\u00edch inzer\u00e1tech, kter\u00e9 vid\u00edte a jak vyu\u017e\u00edv\u00e1te na\u0161i nab\u00eddku. D\u00e1le se ukl\u00e1d\u00e1 i datum a \u010das va\u0161\u00ed interakce s Instagramem. Pokud m\u00e1te instagramov\u00fd \u00fa\u010det, resp. jste p\u0159ihl\u00e1\u0161eni, ukl\u00e1d\u00e1 Instagram o v\u00e1s v\u00fdrazn\u011b v\u00edce dat.     <\/p>\n<p>Facebook rozli\u0161uje mezi z\u00e1kaznick\u00fdmi daty a daty o ud\u00e1lostech. Vych\u00e1z\u00edme z toho, \u017ee tomu tak je i u Instagramu. Z\u00e1kaznick\u00e1 data jsou nap\u0159\u00edklad jm\u00e9no, adresa, telefonn\u00ed \u010d\u00edslo a IP adresa. Tato z\u00e1kaznick\u00e1 data budou na Instagram odesl\u00e1na a\u017e pot\u00e9, co byla p\u0159edt\u00edm \u201ehashov\u00e1na\u201c. Hashing znamen\u00e1, \u017ee se datov\u00fd z\u00e1znam p\u0159evede na \u0159et\u011bzec znak\u016f. T\u00edm lze kontaktn\u00ed \u00fadaje za\u0161ifrovat. Krom\u011b toho budou odesl\u00e1na i v\u00fd\u0161e uveden\u00e1 \u201edata o ud\u00e1lostech\u201c. Pod \u201edaty o ud\u00e1lostech\u201c rozum\u00ed Facebook \u2013 a tud\u00ed\u017e i Instagram \u2013 data o va\u0161em u\u017eivatelsk\u00e9m chov\u00e1n\u00ed. M\u016f\u017ee se tak\u00e9 st\u00e1t, \u017ee kontaktn\u00ed \u00fadaje budou zkombinov\u00e1ny s daty o ud\u00e1lostech. Shrom\u00e1\u017ed\u011bn\u00e9 kontaktn\u00ed \u00fadaje budou porovn\u00e1ny s daty, kter\u00e1 o v\u00e1s Instagram ji\u017e m\u00e1.         <\/p>\n<p>Prost\u0159ednictv\u00edm mal\u00fdch textov\u00fdch soubor\u016f (cookies), kter\u00e9 se v\u011bt\u0161inou nastav\u00ed ve va\u0161em prohl\u00ed\u017ee\u010di, jsou shrom\u00e1\u017ed\u011bn\u00e1 data odesl\u00e1na na Facebook. V z\u00e1vislosti na pou\u017eit\u00fdch funkc\u00edch Instagramu a na tom, zda sami m\u00e1te instagramov\u00fd \u00fa\u010det, bude ulo\u017eeno r\u016fzn\u011b mnoho dat. <\/p>\n<p>Vych\u00e1z\u00edme z toho, \u017ee u Instagramu funguje zpracov\u00e1n\u00ed dat stejn\u011b jako u Facebooku. To znamen\u00e1: pokud m\u00e1te instagramov\u00fd \u00fa\u010det nebo jste nav\u0161t\u00edvili <a href=\"http:\/\/www.instagram.com\/?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">www.instagram.com<\/a>, Instagram nastavil alespo\u0148 jeden cookie. Pokud je tomu tak, odes\u00edl\u00e1 v\u00e1\u0161 prohl\u00ed\u017ee\u010d prost\u0159ednictv\u00edm cookie informace na Instagram, jakmile p\u0159ijdete do kontaktu s funkc\u00ed Instagramu. Nejpozd\u011bji po 90 dnech (po porovn\u00e1n\u00ed) budou tato data op\u011bt smaz\u00e1na, resp. anonymizov\u00e1na. P\u0159esto\u017ee jsme se intenzivn\u011b zab\u00fdvali zpracov\u00e1n\u00edm dat Instagramem, nem\u016f\u017eeme zcela p\u0159esn\u011b \u0159\u00edci, jak\u00e1 data Instagram p\u0159esn\u011b sb\u00edr\u00e1 a ukl\u00e1d\u00e1.    <\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm textu v\u00e1m uk\u00e1\u017eeme cookies, kter\u00e9 se ve va\u0161em prohl\u00ed\u017ee\u010di minim\u00e1ln\u011b nastav\u00ed, pokud kliknete na funkci Instagramu (jako nap\u0159. tla\u010d\u00edtko nebo obr\u00e1zek Insta). P\u0159i na\u0161em testu vych\u00e1z\u00edme z toho, \u017ee nem\u00e1te instagramov\u00fd \u00fa\u010det. Pokud jste na Instagramu p\u0159ihl\u00e1\u0161eni, bude ve va\u0161em prohl\u00ed\u017ee\u010di samoz\u0159ejm\u011b nastaveno v\u00fdrazn\u011b v\u00edce cookies.  <\/p>\n<p>Tyto cookies byly pou\u017eity p\u0159i na\u0161em testu:<\/p>\n<p>N\u00e1zev: csrftoken<br \/>Hodnota: \u201e\u201c<br \/>\u00da\u010del pou\u017eit\u00ed: Tento cookie je s vysokou pravd\u011bpodobnost\u00ed nastaven z bezpe\u010dnostn\u00edch d\u016fvod\u016f, aby se zabr\u00e1nilo pad\u011bl\u00e1n\u00ed po\u017eadavk\u016f. P\u0159esn\u011bji jsme to ale nemohli zjistit.<br \/>Datum vypr\u0161en\u00ed platnosti: po jednom roce <\/p>\n<p>N\u00e1zev: mid<br \/>Hodnota: \u201e\u201c<br \/>\u00da\u010del pou\u017eit\u00ed: Instagram nastav\u00ed tento cookie, aby optimalizoval vlastn\u00ed slu\u017eby a nab\u00eddky v Instagramu i mimo n\u011bj. Cookie stanov\u00ed jednozna\u010dn\u00e9 ID u\u017eivatele.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace <\/p>\n<p>N\u00e1zev: fbsr_211118171124024<br \/>Hodnota: \u017e\u00e1dn\u00e9 \u00fadaje<br \/>\u00da\u010del pou\u017eit\u00ed: Tento cookie ukl\u00e1d\u00e1 po\u017eadavek na p\u0159ihl\u00e1\u0161en\u00ed pro u\u017eivatele aplikace Instagram.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>N\u00e1zev: rur<br \/>Hodnota: ATN<br \/>\u00da\u010del pou\u017eit\u00ed: Jedn\u00e1 se o instagramov\u00fd cookie, kter\u00fd zaji\u0161\u0165uje funk\u010dnost na Instagramu.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>N\u00e1zev: urlgen<br \/>Hodnota: \u201e{\u201e194.96.75.33\u2033: 1901}:1iEtYv:Y833k2_UjKvXgYe211118171\u201c<br \/>\u00da\u010del pou\u017eit\u00ed: Tento cookie slou\u017e\u00ed marketingov\u00fdm \u00fa\u010del\u016fm Instagramu.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>Pozn\u00e1mka: Zde si nem\u016f\u017eeme n\u00e1rokovat \u00faplnost. Kter\u00e9 cookies budou v individu\u00e1ln\u00edm p\u0159\u00edpad\u011b nastaveny, z\u00e1vis\u00ed na zabudovan\u00fdch funkc\u00edch a va\u0161em pou\u017e\u00edv\u00e1n\u00ed Instagramu. <\/p>\n<h3>Jak dlouho a kde jsou data ukl\u00e1d\u00e1na?<\/h3>\n<p>Instagram sd\u00edl\u00ed obdr\u017een\u00e9 informace mezi spole\u010dnostmi Facebooku s extern\u00edmi partnery a s osobami, se kter\u00fdmi se celosv\u011btov\u011b spojujete. Zpracov\u00e1n\u00ed dat prob\u00edh\u00e1 za dodr\u017eov\u00e1n\u00ed vlastn\u00edch z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Va\u0161e data jsou, mimo jin\u00e9 z bezpe\u010dnostn\u00edch d\u016fvod\u016f, distribuov\u00e1na na facebookov\u00fdch serverech po cel\u00e9m sv\u011bt\u011b. V\u011bt\u0161ina t\u011bchto server\u016f se nach\u00e1z\u00ed v USA.   <\/p>\n<h3>Jak mohu sv\u00e1 data smazat, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>D\u00edky obecn\u00e9mu na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f m\u00e1te pr\u00e1vo na informace, p\u0159enositelnost, opravu a smaz\u00e1n\u00ed va\u0161ich dat. Ve va\u0161em nastaven\u00ed Instagramu m\u016f\u017eete sv\u00e1 data spravovat. Pokud chcete sv\u00e1 data na Instagramu zcela smazat, mus\u00edte trvale smazat sv\u016fj instagramov\u00fd \u00fa\u010det.  <\/p>\n<p>A takto funguje smaz\u00e1n\u00ed instagramov\u00e9ho \u00fa\u010dtu:<\/p>\n<p>Nejprve otev\u0159ete aplikaci Instagram. Na va\u0161\u00ed profilov\u00e9 str\u00e1nce p\u0159ejd\u011bte dol\u016f a klikn\u011bte na \u201eoblast n\u00e1pov\u011bdy\u201c. Nyn\u00ed se dostanete na webovou str\u00e1nku spole\u010dnosti. Na webov\u00e9 str\u00e1nce klikn\u011bte na \u201eSpr\u00e1va \u00fa\u010dtu\u201c a pot\u00e9 na \u201eSmazat sv\u016fj \u00fa\u010det\u201c.   <\/p>\n<p>Pokud sv\u016fj \u00fa\u010det zcela sma\u017eete, Instagram sma\u017ee p\u0159\u00edsp\u011bvky jako nap\u0159\u00edklad va\u0161e fotografie a aktualizace stavu. Informace, kter\u00e9 o v\u00e1s sd\u00edlely jin\u00e9 osoby, nepat\u0159\u00ed k va\u0161emu \u00fa\u010dtu a nebudou tud\u00ed\u017e smaz\u00e1ny. <\/p>\n<p>Jak ji\u017e bylo uvedeno v\u00fd\u0161e, Instagram ukl\u00e1d\u00e1 va\u0161e data v prvn\u00ed \u0159ad\u011b prost\u0159ednictv\u00edm cookies. Tyto cookies m\u016f\u017eete ve sv\u00e9m prohl\u00ed\u017ee\u010di spravovat, deaktivovat nebo smazat. V z\u00e1vislosti na va\u0161em prohl\u00ed\u017ee\u010di funguje spr\u00e1va v\u017edy trochu jinak. Zde v\u00e1m uk\u00e1\u017eeme n\u00e1vody nejd\u016fle\u017eit\u011bj\u0161\u00edch prohl\u00ed\u017ee\u010d\u016f.   <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va cookies v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va cookies a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed cookies pro odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily na va\u0161em po\u010d\u00edta\u010di<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va cookies<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va cookies<\/a><\/p>\n<p>M\u016f\u017eete tak\u00e9 z\u00e1sadn\u011b nastavit sv\u016fj prohl\u00ed\u017ee\u010d tak, abyste byli v\u017edy informov\u00e1ni, kdy\u017e m\u00e1 b\u00fdt nastaven cookie. Pak se m\u016f\u017eete v\u017edy individu\u00e1ln\u011b rozhodnout, zda chcete cookie povolit nebo ne. <\/p>\n<p>Instagram je dce\u0159inou spole\u010dnost\u00ed Facebook Inc. a Facebook je aktivn\u00edm \u00fa\u010dastn\u00edkem r\u00e1mce EU-U.S. Privacy Shield Framework. Tento r\u00e1mec zaji\u0161\u0165uje spr\u00e1vn\u00fd p\u0159enos dat mezi USA a Evropskou uni\u00ed. Pod <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC<\/a> se o tom dozv\u00edte v\u00edce. Pokusili jsme se v\u00e1m p\u0159ibl\u00ed\u017eit nejd\u016fle\u017eit\u011bj\u0161\u00ed informace o zpracov\u00e1n\u00ed dat Instagramem. Na <a href=\"https:\/\/help.instagram.com\/519522125107875\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/help.instagram.com\/519522125107875<\/a><br \/>se m\u016f\u017eete je\u0161t\u011b bl\u00ed\u017ee sezn\u00e1mit se sm\u011brnicemi Instagramu.     <\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f YouTube<\/h2>\n<p>Na na\u0161\u00ed webov\u00e9 str\u00e1nce m\u00e1me zabudovan\u00e1 videa YouTube. Tak v\u00e1m m\u016f\u017eeme zaj\u00edmav\u00e1 videa prezentovat p\u0159\u00edmo na na\u0161\u00ed str\u00e1nce. YouTube je video port\u00e1l, kter\u00fd je od roku 2006 dce\u0159inou spole\u010dnost\u00ed Google LLC. Video port\u00e1l je provozov\u00e1n spole\u010dnost\u00ed YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. Pokud na na\u0161\u00ed webov\u00e9 str\u00e1nce otev\u0159ete str\u00e1nku, kter\u00e1 m\u00e1 zabudovan\u00e9 video YouTube, v\u00e1\u0161 prohl\u00ed\u017ee\u010d se automaticky spoj\u00ed se servery YouTube, resp. Google. P\u0159itom budou (v z\u00e1vislosti na nastaven\u00ed) p\u0159enesena r\u016fzn\u00e1 data. Za ve\u0161ker\u00e9 zpracov\u00e1n\u00ed dat je zodpov\u011bdn\u00fd Google a plat\u00ed tak i ochrana osobn\u00edch \u00fadaj\u016f Google.<\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm textu v\u00e1m chceme p\u0159esn\u011bji vysv\u011btlit, kter\u00e1 data jsou zpracov\u00e1v\u00e1na, pro\u010d jsme videa YouTube zabudovali a jak m\u016f\u017eete sv\u00e1 data spravovat nebo smazat.<\/p>\n<h3>Co je YouTube?<\/h3>\n<p>Na YouTube mohou u\u017eivatel\u00e9 zdarma sledovat videa, hodnotit je, komentovat a sami nahr\u00e1vat. B\u011bhem posledn\u00edch let se YouTube stal jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch kan\u00e1l\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed na sv\u011bt\u011b. Abychom mohli videa zobrazovat na na\u0161\u00ed webov\u00e9 str\u00e1nce, poskytuje YouTube v\u00fdst\u0159i\u017eek k\u00f3du, kter\u00fd jsme na na\u0161\u00ed str\u00e1nce zabudovali.  <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me videa YouTube na na\u0161\u00ed webov\u00e9 str\u00e1nce?<\/h3>\n<p>YouTube je videoplatforma s nejv\u011bt\u0161\u00edm po\u010dtem n\u00e1v\u0161t\u011bvn\u00edk\u016f a nejlep\u0161\u00edm obsahem. Sna\u017e\u00edme se v\u00e1m na na\u0161\u00ed webov\u00e9 str\u00e1nce nab\u00eddnout nejlep\u0161\u00ed mo\u017enou u\u017eivatelskou zku\u0161enost. A samoz\u0159ejm\u011b nesm\u00ed chyb\u011bt ani zaj\u00edmav\u00e1 videa. Pomoc\u00ed na\u0161ich zabudovan\u00fdch vide\u00ed v\u00e1m krom\u011b na\u0161ich text\u016f a obr\u00e1zk\u016f poskytujeme dal\u0161\u00ed u\u017eite\u010dn\u00fd obsah. Krom\u011b toho bude na\u0161e webov\u00e1 str\u00e1nka na vyhled\u00e1va\u010di Google d\u00edky zabudovan\u00fdm vide\u00edm sn\u00e1ze nalezena. I kdy\u017e p\u0159es Google Ads spou\u0161t\u00edme reklamn\u00ed inzer\u00e1ty, m\u016f\u017ee Google \u2013 d\u00edky shrom\u00e1\u017ed\u011bn\u00fdm dat\u016fm \u2013 tyto inzer\u00e1ty opravdu zobrazovat jen lidem, kte\u0159\u00ed se zaj\u00edmaj\u00ed o na\u0161e nab\u00eddky.     <\/p>\n<h3>Jak\u00e1 data jsou YouTube ukl\u00e1d\u00e1na?<\/h3>\n<p>Jakmile nav\u0161t\u00edv\u00edte jednu z na\u0161ich str\u00e1nek, kter\u00e1 m\u00e1 zabudovan\u00e9 video YouTube, YouTube nastav\u00ed alespo\u0148 jeden cookie, kter\u00fd ulo\u017e\u00ed va\u0161i IP adresu a na\u0161i URL. Pokud jste p\u0159ihl\u00e1\u0161eni ve sv\u00e9m \u00fa\u010dtu YouTube, m\u016f\u017ee YouTube va\u0161e interakce na na\u0161\u00ed webov\u00e9 str\u00e1nce v\u011bt\u0161inou pomoc\u00ed cookies p\u0159i\u0159adit va\u0161emu profilu. K tomu pat\u0159\u00ed data jako d\u00e9lka relace, m\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed, p\u0159ibli\u017en\u00e1 poloha, technick\u00e9 informace jako typ prohl\u00ed\u017ee\u010de, rozli\u0161en\u00ed obrazovky nebo v\u00e1\u0161 poskytovatel internetu. Dal\u0161\u00ed data mohou b\u00fdt kontaktn\u00ed \u00fadaje, p\u0159\u00edpadn\u00e1 hodnocen\u00ed, sd\u00edlen\u00ed obsahu p\u0159es soci\u00e1ln\u00ed m\u00e9dia nebo p\u0159id\u00e1n\u00ed do va\u0161ich obl\u00edben\u00fdch na YouTube.   <\/p>\n<p>Pokud nejste p\u0159ihl\u00e1\u0161eni k \u00fa\u010dtu Google nebo YouTube, ukl\u00e1d\u00e1 Google data s jedine\u010dn\u00fdm identifik\u00e1torem, kter\u00fd je spojen s va\u0161\u00edm za\u0159\u00edzen\u00edm, prohl\u00ed\u017ee\u010dem nebo aplikac\u00ed. T\u00edmto zp\u016fsobem se nap\u0159\u00edklad zachov\u00e1 va\u0161e preferovan\u00e9 nastaven\u00ed jazyka. Mnoho interak\u010dn\u00edch dat v\u0161ak nelze ulo\u017eit, proto\u017ee se ukl\u00e1d\u00e1 m\u00e9n\u011b soubor\u016f cookie.  <\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm seznamu uv\u00e1d\u00edme soubory cookie, kter\u00e9 byly ulo\u017eeny v testu v prohl\u00ed\u017ee\u010di. Uv\u00e1d\u00edme jednak soubory cookie, kter\u00e9 jsou ulo\u017eeny bez p\u0159ihl\u00e1\u0161en\u00ed k \u00fa\u010dtu YouTube. Na druhou stranu uv\u00e1d\u00edme soubory cookie, kter\u00e9 jsou ulo\u017eeny s p\u0159ihl\u00e1\u0161en\u00fdm \u00fa\u010dtem. Seznam si nem\u016f\u017ee n\u00e1rokovat \u00faplnost, proto\u017ee u\u017eivatelsk\u00e1 data v\u017edy z\u00e1vis\u00ed na interakc\u00edch na YouTube.   <\/p>\n<p>N\u00e1zev: YSC<br \/>Hodnota: b9-CV6ojI5Y211118171-1<br \/>\u00da\u010del: Tento soubor cookie registruje jedine\u010dn\u00e9 ID pro ukl\u00e1d\u00e1n\u00ed statistik zhl\u00e9dnut\u00e9ho videa.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>N\u00e1zev: PREF<br \/>Hodnota: f1=50000000<br \/>\u00da\u010del: Tento soubor cookie tak\u00e9 registruje va\u0161e jedine\u010dn\u00e9 ID. Google z\u00edsk\u00e1v\u00e1 prost\u0159ednictv\u00edm PREF statistiky o tom, jak pou\u017e\u00edv\u00e1te videa YouTube na na\u0161em webu.<br \/>Datum vypr\u0161en\u00ed platnosti: po 8 m\u011bs\u00edc\u00edch <\/p>\n<p>N\u00e1zev: GPS<br \/>Hodnota: 1<br \/>\u00da\u010del: Tento soubor cookie registruje va\u0161e jedine\u010dn\u00e9 ID na mobiln\u00edch za\u0159\u00edzen\u00edch pro sledov\u00e1n\u00ed polohy GPS.<br \/>Datum vypr\u0161en\u00ed platnosti: po 30 minut\u00e1ch<\/p>\n<p>N\u00e1zev: VISITOR_INFO1_LIVE<br \/>Hodnota: 95Chz8bagyU<br \/>\u00da\u010del: Tento soubor cookie se pokou\u0161\u00ed odhadnout \u0161\u00ed\u0159ku p\u00e1sma u\u017eivatele na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch (s vlo\u017een\u00fdm videem YouTube).<br \/>Datum vypr\u0161en\u00ed platnosti: po 8 m\u011bs\u00edc\u00edch<\/p>\n<p>Dal\u0161\u00ed soubory cookie, kter\u00e9 se ukl\u00e1daj\u00ed, kdy\u017e jste p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu YouTube:<\/p>\n<p>N\u00e1zev: APISID<br \/>Hodnota: zILlvClZSkqGsSwI\/AU1aZI6HY7211118171-<br \/>\u00da\u010del: Tento soubor cookie se pou\u017e\u00edv\u00e1 k vytvo\u0159en\u00ed profilu o va\u0161ich z\u00e1jmech. Data se pou\u017e\u00edvaj\u00ed pro personalizovan\u00e9 reklamy.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech <\/p>\n<p>N\u00e1zev: CONSENT<br \/>Hodnota: YES+AT.de+20150628-20-0<br \/>\u00da\u010del: Soubor cookie ukl\u00e1d\u00e1 stav souhlasu u\u017eivatele s pou\u017e\u00edv\u00e1n\u00edm r\u016fzn\u00fdch slu\u017eeb od Googlu. CONSENT slou\u017e\u00ed tak\u00e9 k zabezpe\u010den\u00ed, k ov\u011b\u0159en\u00ed u\u017eivatel\u016f a k ochran\u011b u\u017eivatelsk\u00fdch dat p\u0159ed neopr\u00e1vn\u011bn\u00fdmi \u00fatoky.<br \/>Datum vypr\u0161en\u00ed platnosti: po 19 letech <\/p>\n<p>N\u00e1zev: HSID<br \/>Hodnota: AcRwpgUik9Dveht0I<br \/>\u00da\u010del: Tento soubor cookie se pou\u017e\u00edv\u00e1 k vytvo\u0159en\u00ed profilu o va\u0161ich z\u00e1jmech. Tato data pom\u00e1haj\u00ed zobrazovat personalizovanou reklamu.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech <\/p>\n<p>N\u00e1zev: LOGIN_INFO<br \/>Hodnota: AFmmF2swRQIhALl6aL\u2026<br \/>\u00da\u010del: V tomto souboru cookie jsou ulo\u017eeny informace o va\u0161ich p\u0159ihla\u0161ovac\u00edch \u00fadaj\u00edch.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech<\/p>\n<p>N\u00e1zev: SAPISID<br \/>Hodnota: 7oaPxoG-pZsJuuF5\/AnUdDUIsJ9iJz2vdM<br \/>\u00da\u010del: Tento soubor cookie funguje tak, \u017ee jednozna\u010dn\u011b identifikuje v\u00e1\u0161 prohl\u00ed\u017ee\u010d a va\u0161e za\u0159\u00edzen\u00ed. Pou\u017e\u00edv\u00e1 se k vytvo\u0159en\u00ed profilu o va\u0161ich z\u00e1jmech.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech <\/p>\n<p>N\u00e1zev: SID<br \/>Hodnota: oQfNKjAsI211118171-<br \/>\u00da\u010del: Tento soubor cookie ukl\u00e1d\u00e1 va\u0161e ID \u00fa\u010dtu Google a v\u00e1\u0161 posledn\u00ed \u010das p\u0159ihl\u00e1\u0161en\u00ed v digit\u00e1ln\u011b podepsan\u00e9 a \u0161ifrovan\u00e9 podob\u011b.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech<\/p>\n<p>N\u00e1zev: SIDCC<br \/>Hodnota: AN0-TYuqub2JOcDTyL<br \/>\u00da\u010del: Tento soubor cookie ukl\u00e1d\u00e1 informace o tom, jak pou\u017e\u00edv\u00e1te webovou str\u00e1nku a jakou reklamu jste mohli vid\u011bt p\u0159ed n\u00e1v\u0161t\u011bvou na\u0161\u00ed str\u00e1nky.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<h3>Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>Data, kter\u00e1 od v\u00e1s YouTube obdr\u017e\u00ed a zpracuje, jsou ulo\u017eena na serverech Google. V\u011bt\u0161ina t\u011bchto server\u016f se nach\u00e1z\u00ed v Americe. Na <a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a> p\u0159esn\u011b uvid\u00edte, kde se nach\u00e1zej\u00ed datov\u00e1 centra Google. Va\u0161e data jsou distribuov\u00e1na na serverech. Data jsou tak rychleji dostupn\u00e1 a l\u00e9pe chr\u00e1n\u011bna p\u0159ed manipulac\u00ed.    <\/p>\n<p>Shrom\u00e1\u017ed\u011bn\u00e1 data ukl\u00e1d\u00e1 Google r\u016fzn\u011b dlouho. N\u011bkter\u00e1 data m\u016f\u017eete kdykoli smazat, jin\u00e1 se automaticky sma\u017eou po omezen\u00e9 dob\u011b a dal\u0161\u00ed Google ukl\u00e1d\u00e1 po del\u0161\u00ed dobu. N\u011bkter\u00e1 data (jako prvky z \u201eMoje aktivita\u201c, fotografie nebo dokumenty, produkty), kter\u00e1 jsou ulo\u017eena ve va\u0161em \u00fa\u010dtu Google, z\u016fstanou ulo\u017eena, dokud je nesma\u017eete. I kdy\u017e nejste p\u0159ihl\u00e1\u0161eni k \u00fa\u010dtu Google, m\u016f\u017eete smazat n\u011bkter\u00e1 data, kter\u00e1 jsou spojena s va\u0161\u00edm za\u0159\u00edzen\u00edm, prohl\u00ed\u017ee\u010dem nebo aplikac\u00ed.   <\/p>\n<h3>Jak mohu smazat sv\u00e1 data, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>V z\u00e1sad\u011b m\u016f\u017eete data v \u00fa\u010dtu Google smazat ru\u010dn\u011b. S automatickou funkc\u00ed maz\u00e1n\u00ed \u00fadaj\u016f o poloze a aktivit\u011b, kter\u00e1 byla zavedena v roce 2019, se informace ukl\u00e1daj\u00ed v z\u00e1vislosti na va\u0161em rozhodnut\u00ed \u2013 bu\u010f 3, nebo 18 m\u011bs\u00edc\u016f a pot\u00e9 se sma\u017eou. <\/p>\n<p>Bez ohledu na to, zda m\u00e1te \u00fa\u010det Google, nebo ne, m\u016f\u017eete sv\u016fj prohl\u00ed\u017ee\u010d nakonfigurovat tak, aby se soubory cookie od Googlu smazaly, resp. deaktivovaly. V z\u00e1vislosti na tom, jak\u00fd prohl\u00ed\u017ee\u010d pou\u017e\u00edv\u00e1te, to funguje r\u016fzn\u00fdm zp\u016fsobem. N\u00e1sleduj\u00edc\u00ed n\u00e1vody ukazuj\u00ed, jak m\u016f\u017eete spravovat soubory cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di:  <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va soubor\u016f cookie v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookie a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookie pro odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily ve va\u0161em po\u010d\u00edta\u010di<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p>Pokud v z\u00e1sad\u011b nechcete m\u00edt \u017e\u00e1dn\u00e9 soubory cookie, m\u016f\u017eete si prohl\u00ed\u017ee\u010d nastavit tak, aby v\u00e1s v\u017edy informoval, kdy\u017e m\u00e1 b\u00fdt soubor cookie ulo\u017een. Takto se m\u016f\u017eete u ka\u017ed\u00e9ho jednotliv\u00e9ho souboru cookie rozhodnout, zda jej povol\u00edte, nebo ne.  Proto\u017ee je YouTube dce\u0159inou spole\u010dnost\u00ed Googlu, existuje spole\u010dn\u00e9 prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f. Pokud se chcete dozv\u011bd\u011bt v\u00edce o nakl\u00e1d\u00e1n\u00ed s va\u0161imi daty, doporu\u010dujeme v\u00e1m prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f na <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">https:\/\/policies.google.com\/privacy?hl=de.<\/a> <\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f pro tla\u010d\u00edtko odb\u011bru YouTube<\/h2>\n<p>Na na\u0161\u00ed webov\u00e9 str\u00e1nce m\u00e1me zabudovan\u00e9 tla\u010d\u00edtko odb\u011bru YouTube (angl. \u201eSubscribe-Button\u201c). Tla\u010d\u00edtko pozn\u00e1te v\u011bt\u0161inou podle klasick\u00e9ho loga YouTube. Logo zobrazuje na \u010derven\u00e9m pozad\u00ed b\u00edl\u00fdm p\u00edsmem slova \u201eAbonnieren\u201c nebo \u201eYouTube\u201c a vlevo od n\u011bj b\u00edl\u00fd \u201esymbol p\u0159ehr\u00e1v\u00e1n\u00ed\u201c. Tla\u010d\u00edtko v\u0161ak m\u016f\u017ee b\u00fdt zobrazeno i v jin\u00e9m designu.   <\/p>\n<p>N\u00e1\u0161 kan\u00e1l YouTube v\u00e1m v\u017edy nab\u00edz\u00ed z\u00e1bavn\u00e1, zaj\u00edmav\u00e1 nebo nap\u00ednav\u00e1 videa. S vestav\u011bn\u00fdm \u201etla\u010d\u00edtkem odb\u011bru\u201c m\u016f\u017eete n\u00e1\u0161 kan\u00e1l odeb\u00edrat p\u0159\u00edmo z na\u0161\u00ed webov\u00e9 str\u00e1nky a nemus\u00edte speci\u00e1ln\u011b otev\u00edrat webovou str\u00e1nku YouTube. Chceme v\u00e1m tak co nejv\u00edce usnadnit p\u0159\u00edstup k na\u0161emu komplexn\u00edmu obsahu. Upozor\u0148ujeme, \u017ee YouTube t\u00edmto m\u016f\u017ee ukl\u00e1dat a zpracov\u00e1vat va\u0161e data.   <\/p>\n<p>Pokud na na\u0161\u00ed str\u00e1nce vid\u00edte vestav\u011bn\u00e9 tla\u010d\u00edtko odb\u011bru, ukl\u00e1d\u00e1 YouTube \u2013 podle Googlu \u2013 alespo\u0148 jeden soubor cookie. Tento soubor cookie ukl\u00e1d\u00e1 va\u0161i IP adresu a na\u0161i URL. YouTube se tak m\u016f\u017ee dozv\u011bd\u011bt i informace o va\u0161em prohl\u00ed\u017ee\u010di, va\u0161\u00ed p\u0159ibli\u017en\u00e9 poloze a va\u0161em p\u0159ednastaven\u00e9m jazyce. P\u0159i na\u0161em testu byly ulo\u017eeny n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i soubory cookie, ani\u017e bychom byli p\u0159ihl\u00e1\u0161eni na YouTube:   <\/p>\n<p>N\u00e1zev: YSC<br \/>Hodnota: b9-CV6ojI5211118171Y<br \/>\u00da\u010del: Tento soubor cookie registruje jedine\u010dn\u00e9 ID pro ukl\u00e1d\u00e1n\u00ed statistik zhl\u00e9dnut\u00e9ho videa.<br \/>Datum vypr\u0161en\u00ed platnosti: po ukon\u010den\u00ed relace<\/p>\n<p>N\u00e1zev: PREF<br \/>Hodnota: f1=50000000<br \/>\u00da\u010del: Tento soubor cookie tak\u00e9 registruje va\u0161e jedine\u010dn\u00e9 ID. Google z\u00edsk\u00e1v\u00e1 prost\u0159ednictv\u00edm PREF statistiky o tom, jak pou\u017e\u00edv\u00e1te videa YouTube na na\u0161em webu.<br \/>Datum vypr\u0161en\u00ed platnosti: po 8 m\u011bs\u00edc\u00edch <\/p>\n<p>N\u00e1zev: GPS<br \/>Hodnota: 1<br \/>\u00da\u010del: Tento soubor cookie registruje va\u0161e jedine\u010dn\u00e9 ID na mobiln\u00edch za\u0159\u00edzen\u00edch pro sledov\u00e1n\u00ed polohy GPS.<br \/>Datum vypr\u0161en\u00ed platnosti: po 30 minut\u00e1ch<\/p>\n<p>N\u00e1zev: VISITOR_INFO1_LIVE<br \/>Hodnota: 21111817195Chz8bagyU<br \/>\u00da\u010del: Tento soubor cookie se pokou\u0161\u00ed odhadnout \u0161\u00ed\u0159ku p\u00e1sma u\u017eivatele na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch (s vlo\u017een\u00fdm videem YouTube).<br \/>Datum vypr\u0161en\u00ed platnosti: po 8 m\u011bs\u00edc\u00edch<\/p>\n<p>Pozn\u00e1mka: Tyto soubory cookie byly ulo\u017eeny po testu a nemohou si n\u00e1rokovat \u00faplnost.<\/p>\n<p>Pokud jste p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu YouTube, m\u016f\u017ee YouTube ulo\u017eit mnoho va\u0161ich akc\u00ed\/interakc\u00ed na na\u0161\u00ed webov\u00e9 str\u00e1nce pomoc\u00ed soubor\u016f cookie a p\u0159i\u0159adit je k va\u0161emu \u00fa\u010dtu YouTube. YouTube tak z\u00edsk\u00e1 nap\u0159\u00edklad informace o tom, jak dlouho surfujete na na\u0161\u00ed str\u00e1nce, jak\u00fd typ prohl\u00ed\u017ee\u010de pou\u017e\u00edv\u00e1te, jak\u00e9 rozli\u0161en\u00ed obrazovky preferujete nebo jak\u00e9 akce prov\u00e1d\u00edte. <\/p>\n<p>YouTube pou\u017e\u00edv\u00e1 tato data jednak ke zlep\u0161en\u00ed vlastn\u00edch slu\u017eeb a nab\u00eddek, jednak k poskytov\u00e1n\u00ed anal\u00fdz a statistik pro inzerenty (kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Google Ads).<\/p>\n<h2>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f Vimeo<\/h2>\n<p>Na na\u0161\u00ed webov\u00e9 str\u00e1nce pou\u017e\u00edv\u00e1me tak\u00e9 videa spole\u010dnosti Vimeo. Videoport\u00e1l provozuje spole\u010dnost Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. Pomoc\u00ed z\u00e1suvn\u00e9ho modulu v\u00e1m tak m\u016f\u017eeme zobrazit zaj\u00edmav\u00fd video materi\u00e1l p\u0159\u00edmo na na\u0161\u00ed webov\u00e9 str\u00e1nce. P\u0159itom mohou b\u00fdt n\u011bkter\u00e1 va\u0161e data p\u0159enesena na Vimeo. V tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f v\u00e1m uk\u00e1\u017eeme, o jak\u00e1 data se jedn\u00e1, pro\u010d pou\u017e\u00edv\u00e1me Vimeo a jak m\u016f\u017eete spravovat nebo zabr\u00e1nit sv\u00fdm dat\u016fm, resp. p\u0159enosu dat.    <\/p>\n<h3>Co je Vimeo?<\/h3>\n<p>Vimeo je videoplatforma, kter\u00e1 byla zalo\u017eena v roce 2004 a od roku 2007 umo\u017e\u0148uje streamov\u00e1n\u00ed vide\u00ed v HD kvalit\u011b. Od roku 2015 lze streamovat i ve 4k Ultra HD. Pou\u017e\u00edv\u00e1n\u00ed port\u00e1lu je zdarma, lze v\u0161ak publikovat i zpoplatn\u011bn\u00fd obsah. Ve srovn\u00e1n\u00ed s l\u00eddrem na trhu YouTube klade Vimeo prioritn\u011b d\u016fraz na vysoce kvalitn\u00ed obsah v dobr\u00e9 kvalit\u011b. Port\u00e1l tak nab\u00edz\u00ed jednak mnoho um\u011bleck\u00fdch obsah\u016f, jako jsou hudebn\u00ed videa a kr\u00e1tk\u00e9 filmy, jednak ale i dokumentace hodn\u00e9 v\u011bd\u011bn\u00ed k nejr\u016fzn\u011bj\u0161\u00edm t\u00e9mat\u016fm.    <\/p>\n<h3>Pro\u010d pou\u017e\u00edv\u00e1me Vimeo na na\u0161\u00ed webov\u00e9 str\u00e1nce?<\/h3>\n<p>C\u00edlem na\u0161\u00ed webov\u00e9 prezentace je poskytnout v\u00e1m nejlep\u0161\u00ed mo\u017en\u00fd obsah. A to co nejjednodu\u0161eji p\u0159\u00edstupn\u00fd. Teprve a\u017e se n\u00e1m to poda\u0159\u00ed, budeme s na\u0161imi slu\u017ebami spokojeni. Video slu\u017eba Vimeo n\u00e1s podporuje v dosa\u017een\u00ed tohoto c\u00edle. Vimeo n\u00e1m nab\u00edz\u00ed mo\u017enost prezentovat v\u00e1m kvalitn\u00ed obsah p\u0159\u00edmo na na\u0161\u00ed webov\u00e9 str\u00e1nce. M\u00edsto abychom v\u00e1m dali jen odkaz na zaj\u00edmav\u00e9 video, m\u016f\u017eete si tak video prohl\u00e9dnout hned u n\u00e1s. To roz\u0161i\u0159uje na\u0161e slu\u017eby a usnad\u0148uje v\u00e1m p\u0159\u00edstup k zaj\u00edmav\u00e9mu obsahu. Nab\u00edz\u00edme tak krom\u011b na\u0161ich text\u016f a obr\u00e1zk\u016f i video obsah.       <\/p>\n<h3>Jak\u00e1 data jsou ulo\u017eena na Vimeo?<\/h3>\n<p>Pokud na na\u0161\u00ed webov\u00e9 str\u00e1nce otev\u0159ete webovou str\u00e1nku, kter\u00e1 m\u00e1 vlo\u017een\u00e9 video Vimeo, spoj\u00ed se v\u00e1\u0161 prohl\u00ed\u017ee\u010d se servery Vimeo. P\u0159itom doch\u00e1z\u00ed k p\u0159enosu dat. Tato data jsou shroma\u017e\u010fov\u00e1na, ukl\u00e1d\u00e1na a zpracov\u00e1v\u00e1na na serverech Vimeo. Bez ohledu na to, zda m\u00e1te \u00fa\u010det Vimeo, nebo ne, shroma\u017e\u010fuje Vimeo data o v\u00e1s. K tomu pat\u0159\u00ed va\u0161e IP adresa, technick\u00e9 informace o va\u0161em typu prohl\u00ed\u017ee\u010de, va\u0161em opera\u010dn\u00edm syst\u00e9mu nebo zcela z\u00e1kladn\u00ed informace o za\u0159\u00edzen\u00ed. D\u00e1le Vimeo ukl\u00e1d\u00e1 informace o tom, kterou webovou str\u00e1nku pou\u017e\u00edv\u00e1te slu\u017ebu Vimeo a jak\u00e9 akce (webov\u00e9 aktivity) prov\u00e1d\u00edte na na\u0161\u00ed webov\u00e9 str\u00e1nce. K t\u011bmto webov\u00fdm aktivit\u00e1m pat\u0159\u00ed nap\u0159\u00edklad d\u00e9lka relace, m\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed nebo na kter\u00e9 tla\u010d\u00edtko jste klikli na na\u0161\u00ed webov\u00e9 str\u00e1nce s vestav\u011bnou funkc\u00ed Vimeo. Tyto akce m\u016f\u017ee Vimeo sledovat a ukl\u00e1dat pomoc\u00ed soubor\u016f cookie a podobn\u00fdch technologi\u00ed.       <\/p>\n<p>Pokud jste jako registrovan\u00fd \u010dlen p\u0159ihl\u00e1\u0161eni na Vimeo, m\u016f\u017ee b\u00fdt v\u011bt\u0161inou shroma\u017e\u010fov\u00e1no v\u00edce dat, proto\u017ee ve va\u0161em prohl\u00ed\u017ee\u010di mohlo b\u00fdt ulo\u017eeno v\u00edce soubor\u016f cookie. Krom\u011b toho jsou va\u0161e akce na na\u0161\u00ed webov\u00e9 str\u00e1nce p\u0159\u00edmo propojeny s va\u0161\u00edm \u00fa\u010dtem Vimeo. Abyste tomu zabr\u00e1nili, mus\u00edte se b\u011bhem \u201esurfov\u00e1n\u00ed\u201c na na\u0161\u00ed webov\u00e9 str\u00e1nce odhl\u00e1sit z Vimea.  <\/p>\n<p>N\u00e1sledn\u011b v\u00e1m uk\u00e1\u017eeme soubory cookie, kter\u00e9 jsou ulo\u017eeny Vimeem, pokud jste na webov\u00e9 str\u00e1nce s integrovanou funkc\u00ed Vimeo. Tento seznam si nen\u00e1rokuje \u00faplnost a vych\u00e1z\u00ed z toho, \u017ee nem\u00e1te \u00fa\u010det Vimeo. <\/p>\n<p>N\u00e1zev: player<br \/>Hodnota: \u201e\u201c<br \/>\u00da\u010del: Tento soubor cookie ukl\u00e1d\u00e1 va\u0161e nastaven\u00ed p\u0159edt\u00edm, ne\u017e spust\u00edte vlo\u017een\u00e9 video Vimeo. D\u00edky tomu z\u00edsk\u00e1te p\u0159i p\u0159\u00ed\u0161t\u00edm sledov\u00e1n\u00ed videa Vimeo op\u011bt va\u0161e preferovan\u00e9 nastaven\u00ed.<br \/>Datum vypr\u0161en\u00ed platnosti: po jednom roce <\/p>\n<p>N\u00e1zev: vuid<br \/>Hodnota: pl1046149876.614422590211118171-4<br \/>\u00da\u010del: Tento soubor cookie shroma\u017e\u010fuje informace o va\u0161ich akc\u00edch na webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 maj\u00ed vlo\u017een\u00e9 video Vimeo.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech<\/p>\n<p>Pozn\u00e1mka: Tyto dva soubory cookie jsou v\u017edy ulo\u017eeny, jakmile se nach\u00e1z\u00edte na webov\u00e9 str\u00e1nce s vlo\u017een\u00fdm videem Vimeo. Pokud se na video d\u00edv\u00e1te a kliknete na tla\u010d\u00edtko, abyste nap\u0159\u00edklad video \u201esd\u00edleli\u201c nebo \u201elajkovali\u201c, budou ulo\u017eeny dal\u0161\u00ed soubory cookie. Jedn\u00e1 se tak\u00e9 o soubory cookie t\u0159et\u00edch stran, jako jsou _ga nebo _gat_UA-76641-8 od Google Analytics nebo _fbp od Facebooku. Jak\u00e9 soubory cookie jsou zde p\u0159esn\u011b ulo\u017eeny, z\u00e1vis\u00ed na va\u0161\u00ed interakci s videem.   <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed seznam ukazuje v\u00fd\u0148atek mo\u017en\u00fdch soubor\u016f cookie, kter\u00e9 jsou ulo\u017eeny, kdy\u017e interagujete s videem Vimeo:<\/p>\n<p>N\u00e1zev: _abexps<br \/>Hodnota: %5B%5D<br \/>\u00da\u010del: Tento soubor cookie Vimeo pom\u00e1h\u00e1 Vimeu zapamatovat si nastaven\u00ed, kter\u00e1 jste provedli. M\u016f\u017ee se jednat nap\u0159\u00edklad o p\u0159ednastaven\u00fd jazyk, o region nebo u\u017eivatelsk\u00e9 jm\u00e9no. Obecn\u011b plat\u00ed, \u017ee soubor cookie ukl\u00e1d\u00e1 data o tom, jak pou\u017e\u00edv\u00e1te Vimeo.<br \/>Datum vypr\u0161en\u00ed platnosti: po jednom roce  <\/p>\n<p>N\u00e1zev: continuous_play_v3<br \/>Hodnota: 1<br \/>\u00da\u010del: U tohoto souboru cookie se jedn\u00e1 o soubor cookie prvn\u00ed strany od Vimea. Soubor cookie shroma\u017e\u010fuje informace o tom, jak pou\u017e\u00edv\u00e1te slu\u017ebu Vimeo. Nap\u0159\u00edklad soubor cookie ukl\u00e1d\u00e1, kdy video pozastav\u00edte, resp. znovu spust\u00edte.<br \/>Datum vypr\u0161en\u00ed platnosti: po jednom roce  <\/p>\n<p>N\u00e1zev: _ga<br \/>Hodnota: GA1.2.1522249635.1578401280211118171-7<br \/>\u00da\u010del: Tento soubor cookie je soubor cookie t\u0159et\u00ed strany od Googlu. Standardn\u011b pou\u017e\u00edv\u00e1 analytics.js soubor cookie _ga k ulo\u017een\u00ed ID u\u017eivatele. V z\u00e1sad\u011b slou\u017e\u00ed k rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek.<br \/>Datum vypr\u0161en\u00ed platnosti: po 2 letech  <\/p>\n<p>N\u00e1zev: _gcl_au<br \/>Hodnota: 1.1.770887836.1578401279211118171-3<br \/>\u00da\u010del: Tento soubor cookie t\u0159et\u00ed strany od Google AdSense se pou\u017e\u00edv\u00e1 ke zlep\u0161en\u00ed efektivity reklam na webov\u00fdch str\u00e1nk\u00e1ch.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch<\/p>\n<p>N\u00e1zev: _fbp<br \/>Hodnota: fb.1.1578401280585.310434968<br \/>\u00da\u010del: To je soubor cookie Facebooku. Tento soubor cookie se pou\u017e\u00edv\u00e1 k zobrazen\u00ed reklam, resp. reklamn\u00edch produkt\u016f od Facebooku nebo jin\u00fdch inzerent\u016f.<br \/>Datum vypr\u0161en\u00ed platnosti: po 3 m\u011bs\u00edc\u00edch <\/p>\n<p>Vimeo pou\u017e\u00edv\u00e1 tato data mimo jin\u00e9 ke zlep\u0161en\u00ed vlastn\u00ed slu\u017eby, ke komunikaci s v\u00e1mi a k nastaven\u00ed vlastn\u00edch c\u00edlen\u00fdch reklamn\u00edch opat\u0159en\u00ed. Vimeo na sv\u00e9 webov\u00e9 str\u00e1nce zd\u016fraz\u0148uje, \u017ee u vlo\u017een\u00fdch vide\u00ed jsou pou\u017e\u00edv\u00e1ny pouze soubory cookie prvn\u00ed strany (tedy soubory cookie od samotn\u00e9ho Vimea), pokud s videem neinteragujete. <\/p>\n<h3>Jak dlouho a kde jsou data ulo\u017eena?<\/h3>\n<p>Vimeo m\u00e1 hlavn\u00ed s\u00eddlo ve White Plains ve st\u00e1t\u011b New York (USA). Slu\u017eby jsou ale nab\u00edzeny po cel\u00e9m sv\u011bt\u011b. P\u0159itom pou\u017e\u00edv\u00e1 spole\u010dnost po\u010d\u00edta\u010dov\u00e9 syst\u00e9my, datab\u00e1ze a servery v USA a tak\u00e9 v jin\u00fdch zem\u00edch. Va\u0161e data tak mohou b\u00fdt ulo\u017eena a zpracov\u00e1na i na serverech v Americe. Data z\u016fstanou u Vimea ulo\u017eena tak dlouho, dokud spole\u010dnost nebude m\u00edt \u017e\u00e1dn\u00fd ekonomick\u00fd d\u016fvod pro ulo\u017een\u00ed. Pot\u00e9 budou data smaz\u00e1na nebo anonymizov\u00e1na. Vimeo odpov\u00edd\u00e1 r\u00e1mci EU-U.S. Privacy Shield Framework a sm\u00ed tak shroma\u017e\u010fovat, pou\u017e\u00edvat a p\u0159en\u00e1\u0161et do USA data od u\u017eivatel\u016f z EU.      <\/p>\n<h3>Jak mohu smazat sv\u00e1 data, resp. zabr\u00e1nit ukl\u00e1d\u00e1n\u00ed dat?<\/h3>\n<p>M\u00e1te v\u017edy mo\u017enost spravovat soubory cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di podle sv\u00fdch p\u0159\u00e1n\u00ed. Pokud nap\u0159\u00edklad nechcete, aby Vimeo ukl\u00e1dalo soubory cookie a shroma\u017e\u010fovalo tak informace o v\u00e1s, m\u016f\u017eete ve sv\u00fdch nastaven\u00edch prohl\u00ed\u017ee\u010de soubory cookie kdykoli smazat nebo deaktivovat. V z\u00e1vislosti na prohl\u00ed\u017ee\u010di to funguje trochu jinak. Upozor\u0148ujeme, \u017ee po deaktivaci\/smaz\u00e1n\u00ed soubor\u016f cookie nemus\u00ed b\u00fdt r\u016fzn\u00e9 funkce ji\u017e pln\u011b k dispozici. N\u00e1sleduj\u00edc\u00ed n\u00e1vody ukazuj\u00ed, jak m\u016f\u017eete spravovat, resp. smazat soubory cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di.    <\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Chrome: Smaz\u00e1n\u00ed, aktivace a spr\u00e1va soubor\u016f cookie v Chromu<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Safari: Spr\u00e1va soubor\u016f cookie a dat webov\u00fdch str\u00e1nek pomoc\u00ed Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Firefox: Smaz\u00e1n\u00ed soubor\u016f cookie pro odstran\u011bn\u00ed dat, kter\u00e1 webov\u00e9 str\u00e1nky ulo\u017eily ve va\u0161em po\u010d\u00edta\u010di<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Internet Explorer: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-at\/help\/4027947\/windows-delete-cookies?tid=211118171\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Microsoft Edge: Smaz\u00e1n\u00ed a spr\u00e1va soubor\u016f cookie<\/a><\/p>\n<p>Pokud jste registrovan\u00fdm \u010dlenem Vimea, m\u016f\u017eete tak\u00e9 spravovat pou\u017e\u00edvan\u00e9 soubory cookie v nastaven\u00edch u Vimea.<\/p>\n<p>Vimeo je aktivn\u00edm \u00fa\u010dastn\u00edkem programu EU-U.S. Privacy Shield Framework, \u010d\u00edm\u017e je regulov\u00e1n korektn\u00ed a bezpe\u010dn\u00fd p\u0159enos osobn\u00edch dat. V\u00edce informac\u00ed o tom naleznete na <a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt00000008V77AAEstatus=Active\" target=\"_blank\" rel=\"follow noopener noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt00000008V77AAEstatus=Active<\/a>. V\u00edce o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie u Vimea se dozv\u00edte na <a href=\"https:\/\/vimeo.com\/cookie_policy?tid=211118171\" target=\"_blank\" rel=\"follow noopener noreferrer\">https:\/\/vimeo.com\/cookie_policy<\/a>, informace o ochran\u011b osobn\u00edch \u00fadaj\u016f u Vimea si m\u016f\u017eete p\u0159e\u010d\u00edst na <a href=\"https:\/\/vimeo.com\/privacy?tid=211118171\" target=\"_blank\" rel=\"follow noopener noreferrer\">https:\/\/vimeo.com\/privacy<\/a>.  <\/p>\n<p>Zdroj: Vytvo\u0159eno pomoc\u00ed <a title=\"Gener\u00e1tor ochrany osobn\u00edch \u00fadaj\u016f od firmenwebseiten.at\" href=\"https:\/\/www.firmenwebseiten.at\/datenschutz-generator\/\" target=\"_blank\" rel=\"follow noopener noreferrer\">Gener\u00e1toru ochrany osobn\u00edch \u00fadaj\u016f od firmenwebseiten.at<\/a> ve spolupr\u00e1ci s <a title=\"Botox V\u00edde\u0148 u Dr. Wallentina\" href=\"https:\/\/www.wallentin.cc\/behandlung\/botox-wien-falten\/\" target=\"_blank\" rel=\"follow noopener noreferrer\">Dr. Wallentin<\/a><\/p>\n<\/div>\n<\/article>\n<p><\/main><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ehledy Google Analytics o demografick\u00fdch \u00fadaj\u00edch a z\u00e1jmech V Google Analytics jsme zapnuli funkce pro p\u0159ehledy o reklam\u00e1ch. P\u0159ehledy o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-11252","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f - El Molino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elmolino.at\/cs\/zasady-ochrany-osobnich-udaju\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f - El Molino\" \/>\n<meta property=\"og:description\" content=\"P\u0159ehledy Google Analytics o demografick\u00fdch \u00fadaj\u00edch a z\u00e1jmech V Google Analytics jsme zapnuli funkce pro p\u0159ehledy o reklam\u00e1ch. 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