Privacy Policy

Google Analytics Reports on Demographics and Interests

We have enabled the advertising reporting functions in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users – without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can terminate the use of your Google Account’s activities and information under ‘Advertising Settings’ at https://adssettings.google.com/authenticated by checkbox.

Newsletter Privacy Policy

When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link at the very bottom of each newsletter – we will delete all data that was stored with the registration for the newsletter.

MailChimp Data Processing Agreement

We have concluded a data processing agreement (Data Processing Addendum) with MailChimp. This contract serves to safeguard your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

More information about this contract can be found at http://mailchimp.com/legal/forms/data-processing-agreement/.

Data Protection

We have written this privacy policy (version 03/04/2020-211118171) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible in creating them.

Automatic Data Storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website, as you are doing right now, our web server (the computer on which this website is stored) automatically stores data such as

• the address (URL) of the accessed website
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• the hostname and IP address of the device from which access is made
• Date and time

in files (web server log files).

Web server log files are usually stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following, we will explain what cookies are and why they are used, so that you can better understand the following privacy policy.

What Exactly Are Cookies?

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are really useful little helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie needs to be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other ‘malware’. Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152211118171-6
Purpose: Differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

Four types of cookies can be distinguished:

Essential Cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only goes to the checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website in different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Usually, you will be asked which types of cookies you want to allow when you first visit a website. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block cookies from third-party providers, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, change cookie settings, or delete cookies, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want any cookies at all, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best way to find instructions is to search Google for “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

What about my privacy?

Since 2009, there have been the so-called “cookie guidelines”. These stipulate that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, the implementation of this guideline took place in § 96 para. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and don’t shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called ‘HTTP State Management Mechanism’.

Storage of Personal Data

Personal data that you electronically transmit to us on this website, such as name, email address, address or other personal details in the context of submitting a form or comments in the blog, will be used by us only for the specified purpose, securely stored and not passed on to third parties, together with the time and IP address.

We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful behavior.

If you send us personal data via email – thus apart from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never transmit confidential data unencrypted via email.

Rights According to the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:

• Right to rectification (Article 16 GDPR)
• Right to erasure (‘right to be forgotten’) (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/.

Analysis of Visitor Behavior

In the following privacy policy, we inform you about whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following privacy policy.

TLS Encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small padlock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet map service from Google Inc. With Google Maps you can search online via a PC, tablet or app for exact locations of cities, sights, accommodations or companies. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To display the directions, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page are aimed at offering you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company headquarters are located. The directions always show you the best or fastest way to us. You can retrieve the directions for routes by car, public transport, on foot or by bicycle. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes the search terms you enter, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address you enter will also be saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211118171-5
Purpose: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. This way you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the information on the stored data. Changes can never be ruled out, especially when using cookies. To identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data across various data carriers. This makes the data quicker to retrieve and better protected against any manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will most likely still be protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. In addition, you can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and App Activity” section in your Google account. Click “Data and Personalization” and then on the “Activity setting” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally don’t want any cookies, you can set up your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

You do not need to log in or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account details are being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and securely stores this data. We will take a detailed look at how exactly the data storage looks.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google LLC provides to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to maintain the quality of our website. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This also tells Google that you or your IP address has visited our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should also be noted that every Google Font request automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored is not clearly determinable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on their servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google aims to improve the loading time of web pages in general. When millions of web pages refer to the same fonts, they are cached after the first visit and appear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

Those data that Google stores for a day or a year cannot be easily deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=211118171. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access an unlimited sea of fonts and get the optimum out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=211118171. There Google addresses data protection-relevant matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information about stored data from Google.

You can also read about what data Google generally collects and how this data is used at https://www.google.com/intl/en/policies/privacy/.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). We have integrated the Google fonts locally, i.e. on our web server – not on the servers of Google. This means that there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that Google LLC provides free of charge. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not pass on any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access an unlimited sea of fonts and get the optimum out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=211118171.

Google Analytics Privacy Policy

On our website, we use the Google Analytics (GA) analysis tracking tool from the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, if you click a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better adapt our website and services to your needs. Below, we will explain the tracking tool in more detail, particularly informing you about what data is stored and how you can prevent it.

What is Google Analytics?

Google Analytics is a tracking tool used for analyzing our website’s traffic. For Google Analytics to function, a tracking code is embedded in our website’s code. When you visit our website, this code records various actions you perform on our site. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data, and we receive reports on your user behavior. These reports may include, among others, the following:

• Audience Reports: Audience reports help us get to know our users better and understand more precisely who is interested in our service.
• Advertising Reports: Advertising reports make it easier for us to analyze and improve our online advertising.
• Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
• Behavior Reports: Here we learn how you interact with our website. We can track your path on our site and which links you click.
• Conversion Reports: A conversion is a process where you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are received by you. This way, we aim to increase our conversion rate.
• Real-time Reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of our website’s strengths and weaknesses. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us better understand you as a visitor. This way, we know exactly what we need to improve on our website to offer you the best possible service. The data also helps us carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles.

Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if legally required.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152211118171-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It primarily serves to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152211118171-1
Purpose: This cookie also serves to distinguish website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to throttle the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_<property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows tracking your behavior on the website and measuring its performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: This cookie is used, like _gat_gtag_UA_<property-id>, to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to define new sessions for returning visitors. It is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: no information
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be exhaustive, as Google constantly changes its cookie choices.

Here is an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly which areas you click on. This gives us information about where you are “navigating” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving it. If you are inactive for 20 minutes, the session automatically ends.

Bounce rate: A bounce occurs when you view only one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no unique assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP geolocation.

Technical information: Technical information includes your browser type, your internet provider, or your screen resolution.

Source of origin: Google Analytics, and consequently us, is naturally also interested in which website or advertisement led you to our site.

Further data includes contact details, any ratings, media playback (e.g., if you play a video via our site), sharing content via social media, or adding to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed all over the world. Most servers are located in America, and consequently, your data is usually stored on American servers. You can read exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved faster and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. For example, if Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

Google Analytics is set by default to retain your user data for 26 months. After this period, your user data is deleted. However, we have the option to choose the retention period for user data ourselves. We have five options available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

Once the specified period has expired, data is deleted once a month. This retention period applies to your data linked to cookies, user recognition, and advertising IDs (e.g., DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under the data protection law of the European Union, you have the right to receive information about your data, to update, delete, or restrict it. By using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to generally deactivate, delete, or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211118171. We hope we have provided you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Facebook Pixel Privacy Policy

We use the Facebook Pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook Pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook Pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with the data from your Facebook account. Facebook then deletes this data. The collected data is anonymous and not visible to us and can only be used for advertising purposes. If you are a Facebook user and logged in, your visit to our website will automatically be assigned to your Facebook user account.

We want to show our services and products only to those who are genuinely interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) will see relevant ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below, we show you the cookies that were set by integrating Facebook Pixel on a test page. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6211118171-7
Purpose: Facebook uses this cookie to display advertising products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook Pixel functions correctly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211118171-3
Value: Author’s name
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (Author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie stores the user’s email address, provided they have disclosed it on the website.
Expiration date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Especially when using cookies, changes on Facebook can never be ruled out.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your interest-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data policies at https://www.facebook.com/policy.php.

Google Tag Manager Privacy Policy

For our website, we use Google Tag Manager from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This Tag Manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally embed and manage code snippets from various tracking tools that we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.

What is Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to centrally embed and manage website tags via a user interface. Tags are small code snippets that, for example, record (track) your activities on our website. For this purpose, JavaScript code snippets are inserted into the source code of our page. The tags often come from Google’s internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform various tasks. They can collect browser data, feed data to marketing tools, embed buttons, set cookies, and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And that, of course, also applies to maintaining our website. To make our website as good as possible for you and everyone interested in our products and services, we need various tracking tools, such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services, and to whom else we should show our offers. And for this tracking to work, we need to embed corresponding JavaScript codes into our website. Theoretically, we could embed each code section of the individual tracking tools separately into our source code. However, that would be very time-consuming and it’s easy to lose track. That’s why we use Google Tag Manager. We can easily embed the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use interface and requires no programming knowledge. This way, we manage to keep our tag jungle organized.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “administrator” of the implemented tags. The individual tags of the various web analysis tools collect the data. The data is essentially passed through Google Tag Manager to the individual tracking tools and not stored.

However, it’s a completely different story with the embedded tags of various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, stored, and processed with the help of cookies. For this, please read our privacy policies for the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use of our Tag Manager and not your data stored via the code sections. We enable Google and others to receive selected data in anonymized form. We thus agree to the anonymous transfer of our website data. We were unable to ascertain exactly which aggregated and anonymous data is forwarded, despite extensive research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares one’s own results with those of competitors. Based on the collected information, processes can be optimized.

How long and where is the data stored?

When Google stores data, this data is stored on Google’s own servers. The servers are distributed worldwide. Most are located in America. You can read exactly where Google’s servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.

For how long the individual tracking tools store your data, please refer to our individual privacy policies for each tool.

How can I delete my data or prevent data storage?

Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our privacy policies for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211118171. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

MailChimp Privacy Policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp, we don’t have to install anything and can still draw from a pool of truly useful functions. In the following, we will go into more detail about this email marketing service and inform you about the most important data protection aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the internet – on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can conduct single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency), and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service to stay in touch with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. For our marketing measures, we always look for the simplest and best solutions. And for this reason, we have chosen Mailchimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This allows us to create interesting and beautiful newsletters in a short time. Thanks to the design templates offered, we can design each newsletter individually, and thanks to “Responsive Design”, our content is displayed legibly and beautifully on your smartphone (or other mobile devices) as well.

Through tools such as A/B testing or the extensive analysis options, we can quickly see how our newsletters are received by you. This allows us to react if necessary and improve our offers or services.

Another advantage is Mailchimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers, thus saving our storage space. In addition, maintenance effort is significantly reduced.

What data is stored by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership to a MailChimp email list via email. To allow MailChimp to prove that you have registered with the “list provider”, the registration date and your IP address are stored. Furthermore, MailChimp stores your email address, your name, physical address, and demographic information such as language or location.

This information is used to send you emails and enable certain other MailChimp functions (such as newsletter evaluation).

MailChimp also shares information with third-party providers to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of their customers, so that more relevant content and targeted advertising can be provided.

Through so-called “web beacons” (these are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened, and whether links have been clicked. All this information is stored on MailChimp’s servers. This provides us with statistical evaluations and shows us exactly how well our newsletter was received by you. In this way, we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. For example, this can technically optimize sending or determine the location (country) of recipients.

The following cookies may be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiration: after session end

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001211118171-3
Purpose: This cookie is used to distinguish a human from a bot. This allows for secure reports on website usage to be created.
Expiration: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: This cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to securely and easily offer a virtual payment process to a visitor. For this purpose, the user is anonymously identified on the website.
Expiration: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045211118171-9
Purpose: We could not find any further information about the purpose of this cookie.
Expiration: after one year

Sometimes, for better display, you may open our newsletter via a provided link. This is the case, for example, if your email program is not working or the newsletter is not displayed correctly. The newsletter will then be displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g., Google Analytics). This data collection is the responsibility of MailChimp, and we have no influence over it. In MailChimp’s “Cookie Statement” (at: https://mailchimp.com/legal/cookies/), you can find out exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

Generally, data remains permanently stored on Mailchimp’s servers and is only deleted upon your request. You can have your contact deleted with us. This permanently removes all your personal data for us and anonymizes it in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. All your data will then be removed there, and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking the link at the bottom of the received email. If you have unsubscribed by clicking the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally don’t want any cookies, you can set up your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=211118171. You can learn more about the use of cookies by MailChimp at https://mailchimp.com/legal/cookies/, and read information on data protection at MailChimp (Privacy) at https://mailchimp.com/legal/privacy/.

Google AdSense Privacy Policy

We use Google AdSense on this website. This is an advertising program from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display advertisements on this website that are relevant to our topic. This way, we offer you ads that ideally provide real added value for you. In the course of this privacy policy regarding Google AdSense, we explain why we use Google AdSense on our website, what data about you is processed and stored, and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003. Unlike Google Ads (formerly Google AdWords), you cannot place ads yourself here. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and provides added value. Based on your interests, your user behavior, and our offerings, Google determines which advertisements are suitable for our website and for our users. At this point, we also want to mention that we are not responsible for the selection of advertisements. We merely provide the advertising space on our website. Google makes the selection of the displayed advertising. Since August 2013, the ads have also been adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC, or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and great effort. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That’s why we have chosen advertisements as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you are only offered advertising that matches our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offerings of our website. Then the advertisements are adapted in terms of content and presented on the website. In addition to content overlaps between the ad and the website offering, AdSense also supports interest-based targeting. This means that Google also uses your data to offer you tailored advertising. This way, you receive advertising that ideally provides you with real added value, and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

To enable Google AdSense to display customized advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identifying feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the GDPR, however, this data can be considered personal data. Google AdSense sends a cookie to the browser after each impression (which is always the case when you see an ad), each click, and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

Third-party providers may, within the scope of AdSense, place and read cookies in your browser or use web beacons to store data they receive through ad delivery on the website. Web beacons are small graphics that perform log file analysis and log file recording. This analysis enables statistical evaluation for online marketing.

Google can collect certain information about your user behavior on our website via these cookies. This includes:

• Information on how you interact with an ad (clicks, impressions, mouse movements)
• Information on whether an ad has already appeared in your browser at an earlier time. This data helps to prevent showing you an ad more often.

Google analyzes and evaluates data related to the displayed advertisements and your IP address. Google primarily uses this data to measure the effectiveness of an ad and to improve its advertising offerings. This data is not linked to personal data that Google may have about you through other Google services.

Below, we present cookies that Google AdSense uses for tracking purposes. We refer to a test website that exclusively has Google AdSense installed:

Name: uid
Value: 891269189211118171-0
Purpose: The cookie is stored under the adform.net domain. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiration date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the track.adform.net domain.
Expiration date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the track.adform.net domain, stands for Client ID, and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reports.
Expiration date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU211118171-3
Purpose: The cookie is stored under the doubkeklick.net domain. It serves to register your actions after viewing or clicking an ad. This allows us to measure how well an ad is received by our visitors.
Expiration date: after 1 month

Name: test_cookie
Value: no information
Purpose: The “test_cookie” can be used to check whether your browser supports cookies at all. The cookie is stored under the doubkeklick.net domain.
Expiration date: after 1 month

Name: CT592996
Value:733366
Purpose: Stored under the adform.net domain. The cookie is set as soon as you click on an advertisement. We could not find more precise information about the use of this cookie.
Expiration date: after one hour

Note: This list cannot claim to be exhaustive, as Google’s choice of cookies changes repeatedly, based on experience.

How long and where is the data stored?

Google collects your IP address and various activities you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the specified information securely on its own Google servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores the collected data with a unique identifier (ID) in your browser. The unique IDs stored in cookies serve, for example, to ensure personalized advertising. If you are logged into a Google account, Google can also collect personal data.

Some of the data that Google stores can be deleted at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period. However, there is also data that Google stores for a longer period. This is the case when Google needs to store certain data for an indefinite, longer period due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option to delete or disable cookies on your computer. How this works exactly depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not. By downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996, all “advertising cookies” will also be deactivated. Please note that deactivating these cookies does not prevent advertisements, but only personalized advertising.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. You will still see ads there, but they will no longer be tailored to your interests. Nevertheless, ads will be displayed based on a few factors, such as your location, browser type, and search terms used.

You can read about what data Google generally collects and how it uses this data at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to promote our products and services. Our goal is to make more people aware of the high quality of our offerings online. As part of our advertising efforts through Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can better tailor our advertising offers to your interests and needs. In the following article, we want to explain in more detail why we use conversion tracking, what data is stored, and how you can prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google LLC’s in-house online advertising system. We are convinced of the quality of our offering and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use Google Ads’ conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from being a purely interested website visitor to an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used, or whether users have subscribed to our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The goal is for our advertising campaigns to truly reach only those people who are interested in our offers. With the Conversion Tracking Tool, we see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then complete a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing efforts. We can also use the data obtained to make our website more interesting for you and to tailor our advertising offer even more individually to your needs.

What data is stored with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. When you click on one of our Google Ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data for the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211118171-7
Purpose: This cookie stores every conversion you make on our site after coming to us via a Google Ad.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and serves to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in conjunction with Google Analytics. The list above is not exhaustive, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognize that you found us through our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads auto-tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we want to emphasize that we have no influence on how Google further uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change your browser’s cookie settings at any time. This works slightly differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not. By downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996, all “advertising cookies” will also be deactivated. Please note that deactivating these cookies does not prevent advertisements, but only personalized advertising.

Through certification for the American-European data protection agreement “Privacy Shield”, the American corporation Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Privacy Policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people interested in our products and services the best possible offer. Below, we provide an overview of the various Facebook tools, what data is sent to Facebook, and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called Facebook Business Tools. This is the official designation from Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include, among others:

• Facebook Pixel
• social plug-ins (such as the “Like” or “Share” button)
• Facebook Login
• Account Kit
• APIs (Application Programming Interface)
• SDKs (Software Development Kits)
• Platform Integrations
• Plugins
• Codes
• Specifications
• Documentation
• Technologies and Services

These tools extend Facebook’s services and allow it to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. In order for users to be shown appropriate advertising, Facebook needs information about people’s wishes and needs. This way, information about user behavior (and contact details) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website Event Data. These are also used for measurement and analysis services. Facebook can thus create campaign reports on the effectiveness of our advertising campaigns on our behalf. Furthermore, through analyses, we gain a better insight into how you use our services, website or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be transmitted.

Facebook uses this information to match the data with its own data that it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called “hashing” takes place. This means that an arbitrarily large dataset is transformed into a string of characters. This also serves to encrypt data.

In addition to contact details, “event data” is also transmitted. “Event data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the received information with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. “Event data” can also be linked to contact data. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

To deliver optimized advertisements, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a varying number of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about specific Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed worldwide where your data is stored. However, customer data is deleted within 48 hours after being matched with its own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability, and deletion of your data.

A complete deletion of the data only occurs if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On Facebook, click on Settings on the right.

2) Then, in the left column, click on “Your Facebook Information”.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Continue and Delete Account”

5) Now enter your password, click “Continue” and then “Delete Account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g., with social plugins). In your browser, you can deactivate, delete, or manage individual or all cookies. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally don’t want any cookies, you can set up your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data policies at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

Our website incorporates so-called social plug-ins from Facebook Inc. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or a clear “Facebook Plug-in” identifier. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

• “Save” button
• “Like” button, Share, Send and Quote
• Page plug-in
• Comments
• Messenger plug-in
• Embedded posts and video player
• Group plug-in

You can find more information on how the individual plug-ins are used at https://developers.facebook.com/docs/plugins. We use social plug-ins partly to offer you a better user experience on our site, and partly because Facebook can optimize our advertisements through them.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g., the “Like” button).

The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time, and other information related to your browser.

To prevent Facebook from collecting a lot of data and linking it to your Facebook data during your visit to our website, you must log out of Facebook during your website visit.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to explicitly point out that we do not know the exact content of the data. However, we try to inform you as best as possible about data processing according to our current knowledge. You can read how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: no information
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end

Name: fr
Value: 0jieyh4211118171c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is also necessary for the plug-ins to function properly.
Expiration date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data policies at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the convenient Facebook Login on our site. This allows you to easily log in to us with your Facebook account without having to create another user account. When you choose to register via Facebook Login, you will be redirected to the social media network Facebook. There, you log in using your Facebook user data. Through this login process, data about you or your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below, we show you the most important cookies that are set in your browser or already exist when you log in to our site via Facebook Login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure the social plugin on our website functions optimally.
Expiration date: after 3 months

Name: datr
Value: 4Jh7XUA2211118171SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years

Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session end

Note: The cookies listed here are only a small selection of the cookies available to Facebook. Other cookies include, for example, _fbp, sb, or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, Facebook Login offers you a quick and easy registration process, and on the other hand, we have the opportunity to share data with Facebook. This allows us to better tailor our offer and advertising campaigns to your interests and needs. Data we receive from Facebook in this way is public data such as

• Your Facebook name
• Your profile picture
• a stored email address
• friend lists
• button information (e.g., “Like” button)
• date of birth
• language
• place of residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about your used end device, which subpages you visit with us, or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you want more information about data processing by Facebook, we recommend Facebook’s data policy at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram Privacy Policy

We have integrated Instagram functions into our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and belongs to Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access pages of our website that have an Instagram function integrated, data is transmitted, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is, and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we obtain our information partly from Instagram’s policies, but also from Facebook’s data policies themselves.

What is Instagram?

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many users casually call the platform), edit them with various filters and also spread them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. Through the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This way, our advertising ads only reach people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.

What data is stored by Instagram?

When you come across one of our pages that has Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, phone number and IP address. This customer data will only be transmitted to Instagram after it has been “hashed”. Hashing means that a data record is transformed into a string of characters. This allows you to encrypt the contact data. In addition, the above-mentioned “event data” are also transmitted. By “event data”, Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The contact information collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies) that are usually set in your browser. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram feature. At the latest after 90 days (after reconciliation), this data is deleted or anonymized. Although we have dealt intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are at least set in your browser when you click on an Instagram feature (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent request forgeries. However, we could not find out more precisely.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers within and outside of Instagram. The cookie sets a unique user ID.
Expiration date: after session end

Name: fbsr_211118171124024
Value: no information
Purpose: This cookie stores the login request for users of the Instagram app.
Expiration date: after session end

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after session end

Name: urlgen
Value: “{„194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe211118171“
Purpose: This cookie serves Instagram’s marketing purposes.
Expiration date: after session end

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with their own data policy. Your data is distributed, among other things for security reasons, on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First, open the Instagram app. On your profile page, scroll down and click on “Help Center”. Now you will be directed to the company’s website. Click on “Managing Your Account” on the website and then on “Delete Your Account”.

If you delete your account completely, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As already mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser to always inform you when a cookie is about to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. You can find more detailed information on Instagram’s data policies at https://help.instagram.com/519522125107875
.

YouTube Privacy Policy

We have embedded YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. Various data are transmitted (depending on the settings). Google is responsible for the entire data processing, and thus Google’s data protection also applies.

In the following, we want to explain to you in more detail which data is processed, why we have embedded YouTube videos, and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on, and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. For us to display videos on our website, YouTube provides a code snippet that we have embedded on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. Additionally, our website is easier to find on the Google search engine thanks to the embedded videos. Even when we run advertising campaigns through Google Ads, Google can – thanks to the collected data – really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video built in, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information like browser type, screen resolution, or your internet provider. Additional data can include contact details, any ratings, sharing content via social media, or adding to your favorites on YouTube.

If you’re not logged into a Google account or a YouTube account, Google stores data with a unique identifier linked to your device, browser, or app. For example, your preferred language setting is retained. But many interaction data cannot be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. We show cookies that are set without a logged-in YouTube account, and cookies that are set with a logged-in account. The list cannot claim to be exhaustive, because user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y211118171-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user’s bandwidth on our websites (with embedded YouTube video).
Expiration date: after 8 months

Additional cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7211118171-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI211118171-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google’s servers. Most of these servers are located in America. You can see exactly where Google’s data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. This makes the data accessible faster and better protected against manipulation.

Google stores the collected data for varying lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for longer periods. Some data (such as elements from “My Activity”, photos or documents, products) that are stored in your Google Account remain stored until you delete them. Even when you’re not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can manually delete data in your Google account. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want any cookies, you can set your browser to always inform you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe Button on our website. You usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white text on a red background, with the white “play symbol” to the left of it. However, the button may also be displayed in a different design.

Our YouTube channel offers you funny, interesting or exciting videos time and again. With the built-in “Subscribe Button”, you can subscribe to our channel directly from our website and don’t have to visit the YouTube website separately. We want to make access to our comprehensive content as easy as possible for you. Please note that YouTube may store and process data about you as a result.

When you see a built-in subscribe button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your preset language. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5211118171Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 21111817195Chz8bagyU
Purpose: This cookie attempts to estimate the user’s bandwidth on our websites (with embedded YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be exhaustive.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and associate them with your YouTube account. YouTube thereby receives information such as how long you surf on our site, which browser type you use, which screen resolution you prefer, or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Vimeo Privacy Policy

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plugin, we can show you interesting video material directly on our website. In the process, certain data from you may be transferred to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo, and how you can manage or prevent the transfer of your data.

What is Vimeo?

Vimeo is a video platform founded in 2004 that has enabled streaming of HD quality videos since 2007. Since 2015, streaming in 4K Ultra HD is also possible. The use of the portal is free, but paid content can also be published. Compared to market leader YouTube, Vimeo primarily focuses on high-quality content. The portal offers many artistic contents such as music videos and short films, as well as informative documentaries on various topics.

Why do we use Vimeo on our website?

The goal of our web presence is to provide you with the best possible content, as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo helps us achieve this goal. Vimeo offers us the opportunity to present high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right here with us. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has an embedded Vimeo video, your browser connects to Vimeo’s servers. This results in data transfer. This data is collected, stored, and processed on Vimeo’s servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system, or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service on and what actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate, or which button you clicked on our website with an embedded Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected, as more cookies may already be set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” on our website.

Below we show you cookies that are set by Vimeo when you are on a website with integrated Vimeo functionality. This list does not claim to be complete and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose: This cookie stores your settings before you play an embedded Vimeo video. This ensures that you get your preferred settings the next time you watch a Vimeo video.
Expiration date: after one year

Name: vuid
Value: pl1046149876.614422590211118171-4
Purpose: This cookie collects information about your actions on websites that have an embedded Vimeo video.
Expiration date: after 2 years

Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click on the button to, for example, “share” or “like” the video, additional cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Which cookies are set here exactly depends on your interaction with the video.

The following list shows an excerpt of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. This can be, for example, a preset language, a region, or a username. In general, the cookie stores data about how you use Vimeo.
Expiration date: after one year

Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information on how you use the Vimeo service. For example, the cookie stores when you pause or resume a video.
Expiration date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280211118171-7
Purpose: This is a third-party Google cookie. By default, analytics.js uses the _ga cookie to store the user ID. It primarily serves to distinguish website visitors.
Expiration date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279211118171-3
Purpose: This third-party Google AdSense cookie is used to improve the efficiency of advertisements on websites.
Expiration date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. It is used to display advertisements or advertising products from Facebook or other advertisers.
Expiration date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you, and to implement its own targeted advertising measures. Vimeo states on its website that for embedded videos, only first-party cookies (i.e., cookies from Vimeo itself) are used as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, its services are offered worldwide. The company uses computer systems, databases, and servers in the USA and other countries. Your data may therefore also be stored and processed on servers in America. Data remains stored by Vimeo until the company no longer has an economic reason for its retention. The data is then deleted or anonymized. Vimeo complies with the EU-U.S. Privacy Shield Framework and is therefore permitted to collect, use, and transfer data from EU users to the USA.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or disable cookies at any time in your browser settings. This works a little differently depending on the browser. Please note that after disabling/deleting cookies, various functions may no longer be fully available. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find more about the use of cookies by Vimeo at https://vimeo.com/cookie_policy, and information on data protection at Vimeo can be found at https://vimeo.com/privacy.

Source: Created with the Privacy Policy Generator from firmenwebseiten.at in cooperation with Dr. Wallentin